Design isn’t just about what looks good, it’s about what works. But when strategy’s missing, there are gaps you can drive a bus through.

Vague briefs that leave you guessing

Research that doesn’t go anywhere

Design without a clear purpose

Over-investing in concepts that don’t land

Feedback that turns into a subjective free-for-all

In this episode, I define what simple strategy actually is. It's really not that complicated. I also share five ways strategic thinking can bring focus, direction, and confidence to your design process.

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