Video content can not only be used to entertain within the veterinary clinic; there's also a huge opportunity for education. This week, Shawn & Ivan chat with Dr. Philippe Moreau of Medi-Productions about engaging pet owners with video content. Philippe recommends To Sell Is Human by Daniel Pink (amzn.to/3wFvVct) & The No Asshole Rule by Robert Sutton (amzn.to/36zAdYa). Learn more about Philippe at mediproductions.com.