Maxim Azarov is the ideologist and founder of the online English language school Novakid. Born in 1979 in Jelgava (Latvia), Max spent his childhood in the Moscow region. Maxim graduated from the School of Physics and Mathematics, studied at the Moscow Institute of Physics and Technology (MIPT). Also he graduated with an MBA at the University of Massachusetts. Max is married, father of three children.

Max worked as a programmer in the USA in Cyber Vision and Digital Five companies. He was a product manager in the Google team from 2007 and 2009. After that he was employed by LG where he developed a cloud project. In 2013 he and his partners launched their own cloud platform project called Cloudike.

About Novakid

Novakid was founded by serial entrepreneurs Maxim Azarov and Dmitry Malin in 2017. Novakid is an online ESL learning platform offering individual lessons with native speaking certified teachers for children ages 4-12. It is incorporated in the US, with students around the world. Regionally, the company is focused on Europe and MENA with major customer base in Poland, Spain, Italy, Turkey, Russia/CIS.

Novakid founders and C-suite bring a highly relevant background from category leading consumer companies, such as Google, VIPKid, Groupon, Red Bull, Renault and LG Electronics. Novakid’s IT-platform emphasizes personalisation and AI-assisted data extraction and analysis. It utilizes a data-driven curriculum approach, which involves gathering highly detailed student attainment data from student-tutor sessions, and exerting this data to personalize each student’s curriculum, while at the same time improving overall curriculum via constant A/B testing to produce better outcomes for all students.

Novakid achievements:

Over 30,000 students from 42 countries

More than 1,100 native speaker teachers from the United States, Canada, the United Kingdom, as well as from other countries where English is used as the official language.

Revenue in 2020 – $8 million.