Michael is a very knowledgeable and professionally trained designer, you will learn that very quickly after talking with him. His design experience coupled with a successful Amazon business has really prepared him well to offer design, photography and listing services. In order to get incredible results you have to have everything right, that means the best product of course but you have to effectively communicate that and on Amazon it is not always a price issue, many times it is the quality of the photos and the description in the listing. Michael and Chris have written a comprehensive book on design (specific to Merch) and it will give you a chance to speak the same language as your designer. Brianna Moller Greene tells us that is where she struggled until she met Michael. He was able to get her and her designer on the same page and now she is crushing Merch. If you are thinking Merch, spend the $15.00 (I do not make anything on this) and learn what you don't know, then communicate effectively with your designer to bring products that work and that you want to market.