What is up PartnerUp!

How do you deploy the battle-worn tactics when they haven’t been developed yet? How do you stay ahead of the curve when it comes to revenue-generating strategies and marketing plays? 

You experiment, measure the results, and try again. And again. And again. But where should you experiment? How much time and resources is it helpful to spend experimenting vs doing what you know?

Blake Williams, CEO and Head of Partnerships at Ampfactor, is ready to help you go from partner-intrigued to partner-actioned. “How can we expect people to do something they’ve never done before, if they’ll get fired if they mess it up?” asks Blake. 

Blake lays out an 80/20 framework: 80% of your budget and resources toward what you know works (established and tested GTM plays) and 20% to experimentation. “What’s my newest, highest, and best use of these funds?” asks Blake. “New data, new decisions, what does that look like today?” We touch on the intersection of partnerships and demand gen, attribution for partner-generated success, how CMOs can use partners to hit their numbers, and how to measure the success of a partnerships strategy. Can you get ahead through experiment?

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