In this episode, Ted Phaeton interviews Jack Espy, the founder and CEO of Spirited Hive. Jack shares how he started the brand during the COVID-19 pandemic and the challenges he faced in scaling and mass production. He discusses the niche he identified in the canned cocktail market by focusing on better-for-you options sweetened with honey. Jack also talks about community and social impact in building the Spirited Hive brand. The episode concludes with information on where to find Spirited Hive products and future expansion plans.   Takeaways

• Identify a niche in the market and focus on filling that gap with your product or service.
• Embrace challenges and be willing to pivot when faced with unexpected obstacles.
• Build a strong community around your brand and prioritize social impact.
• Seek partnerships and brand deals to help elevate your brand and reach a wider audience.
• Stay true to your values and prioritize family, friends, and fitness in your life.

Chapters 00:00 Introduction and Podcast Introduction 01:13 Jack Espy's Background and the Birth of Spirited Hive 04:02 Challenges of Scaling and Mass Production 07:20 Identifying a Niche in the Canned Cocktail Market 10:44 Expanding the Product Line and Launching Strive 16:06 Landing Lucrative Brand Deals and Partnerships 24:31 Jack Espy's Personal Growth and Journey 27:18 The Importance of Community and Social Impact 29:41 Where to Find Spirited Hive and Future Expansion 35:05 Closing Remarks and Takeaways   Connect with Jack Espy: Visit his website: https://www.spiritedhive.com/ Instagram: https://www.instagram.com/spiritedhive Facebook: https://www.facebook.com/spiritedhive 📖Free eBook Here: Mastering Self-Development: Strategies of the New Masculine: https://api.leadconnectorhq.com/widget/form/MI8IYd7wpmYAsDAcqiMW   ⚔️JOIN THE NOBLE KNIGHTS MASTERMIND⚔️ https://themodernmanpodcast.com/thenobleknights   🤝CONNECT WITH THE MODERN MAN🤝 Visit our website: https://themodernmanshow.com/ Join our Facebook group: https://www.facebook.com/groups/themodernman Follow us on Twitter: https://twitter.com/TheModernMan8 Follow us on Instagram: https://www.instagram.com/themodernmanpodcast/ Subscribe to our YouTube channel: https://www.youtube.com/@TheModernManPodcast