ARRtist on AIR - Meaningful conversations with Software & AI leaders

🇬🇧106: Sustainability as a competitive advantage, revenue and bottom line driver

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Our guest today: Lubomila Jordanova - Co-Founder & CEO of Plan A

Lubomila Jordanova and Julius Göllner discuss the potential of Sustainability for every SaaS company out there. They dive deep into the different pillars of potential and also elaborate on potential risks and the pressure coming from the legislation side. In Detail you will learn about:

  • The relevance of POCs when selling to enterprise ICPs
  • Paid vs. Non Paid POCs - why or why not to charge
  • Sustainability as a growth lever? - What is behind and how can a sustainable positioning empower a competitive advantage
  • Why a sustainable agenda is a future basic requirement to hire top talent
  • What importance does sustainability play for investors nowadays?
  • How to build and manage a community as revenue driver
  • ROI on communities - where to invest and how to start

    • OUR GUEST

    Lubomila Jordanova
    https://www.linkedin.com/in/ljordanova/

    PODCAST HOST

    Julius Göllner
    https://www.linkedin.com/in/julius-goellner/

    AD PARTNER

    Hyrise
    https://www.hyrise.com/

    Dominic Blank

    https://www.linkedin.com/in/dominicblank/

    RESTAURANT TIPP

    Paris: 9th ARR
    https://www.tripadvisor.com/Attraction_Review-g187147-d6650894-Reviews-9th_Arrondissement-Paris_Ile_de_France.html

    RELATED CONTENT SOURCES

    Anna Alex
    Communtiy Led Growth
    https://arrtist.podigee.io/9-impact-saas-mit-anna-alex

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    ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)