b Cause Work Doesn't Have to Suck

106: Take a Soulcation: How Authenticity Sets Us Free


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Could you use a vacation? Mel Miles' life mission is to give stressed out, overworked professionals permission to rewrite the script, create more space in their lives, and find the freedom they've always wanted. In this week's b Cause episode, we flip the script a bit and give you a dose of Soulcation and a dash of authenticity as we replay an interview Erin did on the Soulcation podcast. What better tool than authenticity to help you design a life you don't need a vacation from! RE-posted content from the Soulcation podcast Taking a break from "the way things have always been done"... could be your key to solving overwhelm, anxiety, and burnout.  And blazing your own path could give you the balance and freedom you crave. No one knows that process better than Erin Haztikostas, the latest guest on the Soulcation Podcast. Erin is former corporate CEO turned professional pot-stirrer: in other words, she was successful in traditional circumstances, then took a different path and created her own circumstances. She's now the founder of b Authentic inc, a career coach, TEDx speaker, and nationally published thought leader.   But before all that, she was itching for something new, she'd had great success as a corporate leader - but was craving more. "The epiphany I had is the same I teach time and time again", she said. "As I thought about the career and leadership space, and the reason I wasn't pursuing it was I didn't want to do it like everyone before. What I preach is don't not do something because you hate the way it was done before. You can actually do it your own way." That led to Erin developing her "strategic authenticity" framework - a way for corporate leaders to authentically lea their companies, without falling into the rut of the "way things have always been done," all while creating a healthier, happier work environment for employees. Authenticity is more than just "being yourself" - and Erin talks through her advice for how someone could tap into their own authenticity, and use it to jumpstart their life and career. We don't think of authenticity as anything more than simply being transparent. But it's so much more than that - and it could be your ticket to freedom, burnout recovery, and creating your own path in life. Listen in to hear more about Erin's story from corporate job to blazing her own path, what "strategic authenticity" actually is (and how you can use it in your own life), and how experimentation can help you determine your next move if you're ever feeling stuck. What You Will Learn: 3:35: Erin talks about her background as a CEO, her journey through corporate America, and when and why she started itching for something new. 6:40: The epiphany Erin had after her corporate career and how she teaches that same epiphany to her clients now 8:40: How Erin followed her intuition when leaving her job in the corporate world and what role experimentation played in that process 11:08: Erin explains how she defines the word "authenticity" 17:36: Erin describes how someone can connect with their own authenticity and who they truly are at their core 22:21: What "wall" Erin hits with her work now and how she moves past it 24:58: Erin explains what the "50 percent rule" is and how she applies it in her business 28:26: Erin describes a piece of her backstory that's allowed her the confidence to boldly express her opinions and to be authentic over traditional 31:51: Why Erin thinks the philosophy of "being yourself" isn't enough to truly live authentically 34:12: Erin gives advice for how someone could strategically use authenticity in their lives and their work 40:50 The six pillars of strategic authenticity that Erin writes about in her new book 44:02: The brain science and power being being "unexpected" Follow the soulcation movement @ If you like jammin' with us on the podcast, b sure to join us for more fun and inspiration! Here are some options... Follow Nicole on LinkedIn:   Follow Erin on LinkedIn:   Check out the b BRILLIANT career coaching program @   b Cause Podcast Facebook group @   We even share more crazy stuff here (you probably thought that was impossible). Get your own copy of Erin's book by searching "You Do You Ish" in amazon or going to   Take our simple, fun and insightful "What Kind of Dog Are You At Work?" by going to   We have so much fun stuff going on...we wouldn't want you to miss out - join the authenticity movement and our community by adding your email just about anywhere @   Check out our blog for more of our no-BS career advice @   We have fun and inspiring t-shirts @ DISCLAIMER: This episode is not explicit, though contains mild swearing that may be unsustainable for younger audiences.
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b Cause Work Doesn't Have to SuckBy Erin Hatzikostas

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