Cultural Differences & Cultural Diversity in International Business

107: Food and Culture. How International is Peanut Butter?

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Marketing Manager at De Pindakaaswinkel.
Together with his two friends, Michiel and Bas they started the idea of flavored peanut butter in Michiel's house.
Currently, they have four shops in the Netherlands and are considering expanding to Scandinavia.
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Cultural Differences & Cultural Diversity in International BusinessBy Chris Smit: International Business Expert | Cultural Differences | Diversity Expert & Peter van der Lende: leading business developer
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