What does it take to make one of the UK’s largest retailers more sustainable? In this episode, we sit down with Alfie, a Sustainability Assistant at NEXT, to uncover the complex and fascinating world of corporate social responsibility.

Alfie shares his unique career journey from auditing and accounting to finding his passion in sustainability. We take a deep dive into the core pillars of NEXT's strategy, including what "circularity" really means, how we verify recycled materials through Textile Exchange, and the ambitious 2025 targets for responsibly sourced cotton, leather, and more.

Alfie breaks down how every stage, from product design to waste management, plays a critical role in building a more sustainable business model that not only reduces our impact but also enhances customer value.

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