Most customers don’t even know dealerships sell tires—and that’s a major opportunity. In this episode of FWRD, Corey Smith sits down with Eddie Campbell, GM of Forest Lane CDJR, to break down how they became a top tire-selling store in the CDJR network.

Eddie shares how their success came down to three key areas: consistent quoting, advisor certification, and embracing technology like video inspections and advanced tire scanning. You’ll also hear why 78% of tire buyers go with the first person who asks, how advisor compensation and showroom displays build tire culture, and how social media can fuel awareness.

If you’re in fixed ops, sales leadership, or looking to increase service lane profitability—this episode is packed with tactical takeaways.