In this episode of Aarna’s News, host Aarna Sahu sits down with Nicole Leffer, a seasoned marketing leader and generative AI expert, to explore how AI is transforming marketing strategies, workflows, and business outcomes. With 3.5+ years of hands-on AI experience, Nicole has helped marketing and revenue teams integrate tools like ChatGPT and generative AI to boost efficiency, enhance creativity, and drive better results. She shares actionable AI strategies, must-have AI skills for marketers, and insights into the future of AI in digital marketing, B2B SaaS, and beyond. Whether you're a marketing professional, tech enthusiast, or business leader, this episode is packed with valuable insights on how to leverage AI for smarter, faster, and more effective marketing strategies. Listen now!