In this episode of Aarna’s News, host Aarna Sahu sits down with Julia Ochinero, a full-stack marketing leader and founder of JMO Consulting, to explore how startups can go from zero to traction with the right go-to-market strategy. With experience spanning 6 startups (including multiple exits), leadership at a Series D unicorn, and senior roles at Accenture, top PR agencies, and a Fortune 50 $2B business unit, Julia shares practical insights on AI marketing, brand strategy, product launches, and startup growth. Listeners will learn how battle-tested marketing can fuel innovation across industries like tech, AI, telco, and manufacturing, while also hearing Julia’s perspective on the importance of creativity, collaboration, and resilience in building successful companies.