You’re taught to use out-dated strategies every brand uses to sell your unique disruptive brand. Your sales strategies should be as innovative as you are. Knowing your brand health & leveraging it at retail is the best strategy for sustainable growth.

This episode's FREE downloadable guide

New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attracts new shoppers, and increases brand awareness. Know the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers.

CLICK HERE TO DOWNLOAD YOUR FREE STRATEGIC GUIDE: The Essential New Item Checklist - The Recipe For Success

I appreciate you for listening to these shows. This podcast is about you, and it's for you. The goal here is to help you get your products on more retailer shelves and into the hands of more shoppers. Remember, at the end every podcast, there's one free downloadable guide. I always try to include one easy to download, quick to digest strategy that you can instantly adopt and make your own, one that you can use to grow sustainable sales and compete more effectively. If you like the podcast, subscribe, share it with a friend, and please leave a review.

To sell more and grow beyond other brands in your category, you need to use strategies they overlook. You've put your passion, your money, and energy into building your brand, and you should have access to affordable tools and strategies that actually work. Traditional retail is expensive, with brands using what I call push strategy where your checkbook is the most valuable resource in your arsenal. The old pay-to-play push strategies will not differentiate you on a shelf. They will not give you a significant sustainable competitive advantage.

Generically speaking, retailers don't make anything. They sell other people's stuff. What they sell is real estate in the form the space that your product takes up on their shelf. The Achilles heel of big brands is that they are complacent in their go-to-market strategy. This is a huge opportunity for small brands to leverage these strategies to provide retailers with what they really want.

Retailers want three things. More shoppers in their store, a competitive advantage in their market, and a reasonable profit. Brands that help retailers achieve these objects will gain a significant and sustainable competitive advantage. Savvy retailers reward those brands with preferential merchandising, incremental promotions and reduced fees, the fees they charge other brands. I know this because I became a trusted and respected resource to these retailers, and these are just some of the results I achieved.

Want an unfair competitive advantage? 

Take the 30 Days To Prosperity Challenge to master the brand-building skills and strategies required to give your brand a substantial and sustainable competitive edge. Stop Using the same cookie-cutter tactics your competitors rely on. RetailSolved.com/30daychallenge

FREE Trade Promotion ROI Calculator: 

RetailSolved.com/PromotionROI

Download the show notes here:

RetailSolved.com/session107