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Welcome to A Well-Designed Business. In today’s on-air strategy session,
I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs.
Rebecca’s situation might be unique, but it comes down to the same core problem that so many business owners face—how to find the time to create the systems and processes you know you need to make everything else run smoother.
“It’s never going to feel like there's time for SOPs and regular meetings—you have to carve it out, or it just won’t happen.” – LuAnn
“We can’t continue to give the same personal touch our clients expect if we don't have clear processes documented.” – Rebecca
“You don’t know what you don’t know—so having processes documented ensures consistency, especially through transitions.” – Rebecca
“These team meetings aren’t for no reason—a lot of good comes out of them.” – LuAnn
As Creative Services Director for Waterfield Hill, a family-run investment company focused on the interiors sector, I oversee business growth, design, brand, and marketing across our three subsidiaries—DBSJ, Denne Joinery, and Design I.D.
After studying architecture at university, my career has spanned creative services in the interiors sector, working with contractors, consultants, and design studios before co-founding Waterfield Hill in 2022 alongside my father, mother, brother, and husband. Since then, we have strategically expanded our group — acquiring DBSJ in 2022, Denne Joinery in 2023, and Design I.D. in 2024 — with a shared vision: to create exceptional interiors, together. In 2024, we were honoured to be recognised by The Sunday Times as one of Britain’s Top 20 fastest-growing private companies and by Construction News as Fit-Out Specialist of the Year (DBSJ).
My current focus is successfully integrating our latest acquisition, Design I.D., an interior design and architectural refurbishment consultancy, ensuring a seamless transition into our group. I thrive in fast-paced environments, bringing clarity and structure to complex challenges, and am dedicated to setting up our businesses for continued success, profitability, efficiency, and growth.
Website
Design Trade Service
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
2025 Business of Interiors Community Summit
Kravet
4.9
753753 ratings
Welcome to A Well-Designed Business. In today’s on-air strategy session,
I'm joined by Rebecca Pearson, who recently acquired Design I.D., an interior design and architectural refurbishment consultancy. Rebecca finds herself facing several challenges during the transition, starting with smoothing out processes and creating SOPs.
Rebecca’s situation might be unique, but it comes down to the same core problem that so many business owners face—how to find the time to create the systems and processes you know you need to make everything else run smoother.
“It’s never going to feel like there's time for SOPs and regular meetings—you have to carve it out, or it just won’t happen.” – LuAnn
“We can’t continue to give the same personal touch our clients expect if we don't have clear processes documented.” – Rebecca
“You don’t know what you don’t know—so having processes documented ensures consistency, especially through transitions.” – Rebecca
“These team meetings aren’t for no reason—a lot of good comes out of them.” – LuAnn
As Creative Services Director for Waterfield Hill, a family-run investment company focused on the interiors sector, I oversee business growth, design, brand, and marketing across our three subsidiaries—DBSJ, Denne Joinery, and Design I.D.
After studying architecture at university, my career has spanned creative services in the interiors sector, working with contractors, consultants, and design studios before co-founding Waterfield Hill in 2022 alongside my father, mother, brother, and husband. Since then, we have strategically expanded our group — acquiring DBSJ in 2022, Denne Joinery in 2023, and Design I.D. in 2024 — with a shared vision: to create exceptional interiors, together. In 2024, we were honoured to be recognised by The Sunday Times as one of Britain’s Top 20 fastest-growing private companies and by Construction News as Fit-Out Specialist of the Year (DBSJ).
My current focus is successfully integrating our latest acquisition, Design I.D., an interior design and architectural refurbishment consultancy, ensuring a seamless transition into our group. I thrive in fast-paced environments, bringing clarity and structure to complex challenges, and am dedicated to setting up our businesses for continued success, profitability, efficiency, and growth.
Website
Design Trade Service
The Power Talk Friday Tour
Watch the Docuseries!
http://www.luannnigara.com/cob
For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999!
Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action
Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action
Book 2: A Well-Designed Business – The Power Talk Friday Experts
Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2
LuAnn’s Website
LuAnn’s Blog
Power Talk Friday
Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast
This podcast supports the Savvy Giving Design Coalition. Learn more about it here!
AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project
AWDB #164: Susan Wintersteen- Savvy Giving by Design
Exciting Windows! 21st Annual Conference - April 16th-18th in West Palm Beach, Florida!
Design Trade Service - Sign Up Today!
2025 Business of Interiors Community Summit
Kravet
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