Communication is by far the most important, yet most difficult, factor in any undertaking. Whether managing a business project with many stakeholders or leading a team to accomplish a goal, excellent communication is the key to success. It is no different in the world of conservation and nature-related endeavours. Anyone who has tried to communicate the benefits of hunting for conservation to uninformed people, with a distaste for killing animals, knows what I’m talking about! The complex and highly emotional world of social media doesn’t make communication any easier. But one thing is certain, if we want to find solutions to the problems faced by the natural world we need to communicate with each other to understand our visions, needs and concerns.

It is therefore my pleasure to bring you my conversation with a communications professional and wildlife storyteller Lucy McRobert. Lucy has worked on many campaigns for various environmental organizations and has a deep understanding of issues we might come across while discussing wildlife projects or the natural environment. Along with those topics, in our chat, she also shares with us some secrets of how social media works, including how to use it most effectively for communication while maintaining our own mental health and not playing into the hands of Internet trolls. You will also learn that you might be rejected for a job you wanted because of who followed you on social media! Yes, I know, it’s crazy!

I am sure that you will learn a lot from this episode and that you will improve the quality of your communication as well as gain new social media skills.

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