Do you want your reader, website visitor, or customer to do something? Then your message needs a call-to-action (CTA). A call to action is a short invitation for your reader to take a desired action. You often see call to action at the end of an email, on an ad, or website . 

In this episode, Nola Boea and Lori Vajda explain the steps to writing a good call to action, giving you tips and tricks so you can create eye catching, hard to resist messaging. Plus, they give you more than 20 examples you can use immediately to make readers take action. Be sure to download your free Call-to-Action Tipsheet. 

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In This Episode You’ll Learn 

• What a call to action (CTA) is, when to use one and where in your messaging it should go…and it’s not at the end.
• The power of a great CTA will inspire your audience to take action — click on your ad, download your ebook, add an item to cart, etc.
• Why the real challenge with a CTA is getting readers to feel motivated to follow through.
• 20+ examples of CTAs you can start using. 

Key points Lori and Nola are sharing in this episode:

(02:40:53) We’re covering the what, when, and how to create eye catching hard to resist Call-To-Action messaging.

(03:38:64) Before you write a call to action, you first need to know what your goal is as a business owner.

(05:06:76) Three tips for HOW to write persuasive CTAs with examples!

(14:41:04) When do you apply a Call-To-Action to your digital content? You’ll find the answer in this spot.

(16:34:76) How do you create Call-To-Action messaging? Examples included. 

(18:53:05) Our list of 20+ CTA examples you can use, starts here.

Resources 

You can subscribe to Lori and Nola's show, (we love you and want to make it easy) on Apple Podcasts, Spotify, Audible, Google Podcasts, Stitcher, or wherever you listen to podcasts.

FREE Download Call-To-Action Tipsheet mentioned in today’s podcast:

ConvertKit: Our #1 Favorite Email Marketing Platform   (This is an affiliate link)

Podcast Transcript