Your Creator and Influencer of FitPro Heroes Co-Host Today:

AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story.

You have to be willing to take the pain that comes with all of the rewards. ~ AJ Rivera

On This Episode You Will Hear:

Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee.

Bulletproof Cafe and now a Lab in Santa Monica, CA?!

Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine.

As a fitness professional, nothing prepares you for being a business owner.

In fitness your psychological obsessions at times can become worse.

Getting caught up in the scarcity.

Fitness professionals have to be willing to seek and take the advice to succeed with their businesses.

Hamster wheels and the definition of insanity of "doing the same sh*t over and over again, expecting something different".

CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship.

#1 Fitness Podcast, Barbell Shrugged.

Put in the reps for your brain too.

Push negative people away from you until you are mentally strong enough to be around them.

We are not better people because we are entrepreneurs.

Check your EGO.

AJ gets inspired and motivated while we chat on a GoalCast theme. You have to be willing to take the pain that comes with all of the rewards.

Maybe your vision is to transform 10,000 lives.

Play, Pause, Play... Podcasts are digital!

Just pick a direction and go! You'll get there faster.

Feisty Pets

If you work 70-80 hour weeks and you have time to watch the newest Game of Thrones, then you have time to build your business.

When you're no longer poor, in a place of pain, or overdrawing your bank account... it's time to blow it up!

Strategically overdrawing three different bank accounts.

Give before your receive, help others grow the value "your network is your net worth".

 Final Words

 

 

 

Doing the same sh*t over and over again, expecting something different! ~ AJ Rivera

 

Links and Resources:

Free Fitness Business Playbook Training

AJ-Rivera.com

AJ Rivera on YouTube

AJ Rivera on Facebook

AJ Rivera on Twitter

AJ Rivera on LinkedIn

The Bulletproof Diet: Lose Up to a Pound a Day, Reclaim Your Energy and Focus and Upgrade Your Life

Bulletproof Lab in Santa Monica

Head Strong: The Bulletproof Plan to Activate Untapped Brain Energy to Work Smarter and Think Faster - in Just Two Weeks

#1 Fitness Podcast, the Barbell Shrugged Podcast

AJ Rivera on Episode 158 of Barbell Shrugged Podcast

Feisty Pets

People Mentioned:

Fitness Confidential's Vinnie Tortorich

Dave Asprey of Bulletproof

Mike Bledsoe

Final Words:

I'm trying to help FitPro's become the superhero versions of themselves. I want our network, our services, and our community to give that lightning bolt to turn somebody into a Superhero.

To any fitness professional or business owner out there, make sure you're willing to go through the pain required for achieving the goals you want.