What if your dealership website worked like your best employee—always converting, engaging, and selling 24/7?

In this episode, Russell Hill returns to the FWRD Podcast to share how Fixed Ops Marketing rebounded from a near acquisition to scale past 600 stores through digital innovation and smarter service strategies. Russell and host Corey Smith dive into:

Why 30% of dealership website visitors come for service content—and often leave unsatisfied

The “three-click rule” and how it impacts engagement and retention

The growing role of AI in predictive maintenance and mobile service

How to reduce customer defection by improving digital transparency

Why your website deserves the same attention as any employee

Russell also gives a glimpse into his personal journey—building a family compound, slowing down after decades in automotive, and redefining what success looks like after 40+ years in the industry.