Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode.Here’s peak inside this episode:<ul><li>What a sub-brand is</li><li>Two schools of thought on branding</li><li>What path I suggest for you </li></ul>

Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode. Here’s peak inside this episode:What a sub-brand isTwo schools of thought on brandingWhat path I suggest for you

Every ministry wants their own logo. So how do you with all of these ministries wanting to create their own brand? If you're not careful of all these logos can your brand seem like the ads on the outside of a nascar. I believe there's a way around this thorny issue. That's what I'll cover in today's episode.Here’s peak inside this episode:<ul><li>What a sub-brand is</li><li>Two schools of thought on branding</li><li>What path I suggest for you&nbsp;</li></ul>

#109: How to Deal with Sub-brands

Hello... I'm Darrel Girardier and I'm the Communications Director for Brentwood Baptist Church. This podcast is about church communications from a practical standpoint. It’s about what works and what doesn’t. It’s about helping you cut through all of the clutter and noise, and getting straight to the point. No interviews, no hour-long murder mysteries or sports talk. Just me getting straight to the point in less than five minutes.

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#109: How to Deal with Sub-brands

#109: How to Deal with Sub-brands