Elon Musk's brand is not as hopeless as Donald Trump's, but if Elon continues his reckless words and acts, listens to no one except himself and his yes-men, his brand will be ruined.

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Barbara Walters was not liked by many men, even women, since she was aggressive, vain, and often right in your face. But she simply didn't give a damn. What made her a super star and an inspiration to so many?

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Where does confidence come from? According to Joanne Z. Tan, CEO and brand strategist at 10 Plus Brand, Inc.: "1 + 1 = 2": Get out of your comfort zone + Just do it = Confidence.

It is a process of overcoming one's self-limiting beliefs, with vision, focus, and most importantly, persistent actions in small steps.

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You CAN eat chocolate AND lose weight at the same time - here are three "secrets": How, What Type, and a homemade chocolate recipe for diabetics and dieters. 

Have a very chocolaty New Year without extra weight!

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Likable? Ambitious? Brilliant? - If yes, you may be a leader; if a WOMAN leader: X3!

This is Joanne Tan of 10 Plus Brand.

A brief case study of 6 famous women: Barbara Bush, Michele Obama, Hilary Clinton, Kamala Harris, Liz Cheney, and Nancy Pelosi. I will rate the top two or three for the first two categories of ambition and brilliance.

Three of them are ambitious: Hilary Clinton, Kamala Harris, Nancy Pelosi.  Michele Obama repeatedly said that she would never run for president in spite of her popularity, - this has made her more likable.

Three of them are brilliant: Nancy Pelosi, Hilary Clinton, Michele Obama. Kamala Harris is at best a partyliner, her luck of riding on the Biden bus has carried her to VP, but not on her own merit, and absolutely not based on her own power of mind or wisdom.

Four of them are likable (personally, not measured by political partisanship): Barbara Bush, Michele Obama, Liz Chaney, and Nancy Pelosi. 

Which woman scores high in ALL three categories?

Disregarding politics, Nancy Pelosi is a wholesome, courageous, faithful, brilliant, skillful, passionate and compassionate person. At the end of her daughter’s documentary “Pelosi in the House”, Nancy quoted a saying that perfectly summarized her career and her character: “When someone dies and faces God’s question: ‘Where is your wound? Isn’t there something worth fighting for during your life on earth?’” She has won the hearts and souls of so many, NOT because she wanted to self-anoint as the “first but not the last” (said Kamala), NOT because she was always viewing herself as the “role-model” for women (says Hilary), but because she always regarded and performed her work and her roles as a sacred responsibility for her beloved America, democracy, and God. She described herself as a “work horse”. 

Nancy is the only woman among the six who scores high in all three categories, - ambition, brilliance, likability. But that is not enough. For a WOMAN to succeed in a high position, she has to work three times harder than men, as she said in the documentary, “you just cannot be tired.” 

My hat off to Nancy Pelosi. Thank you Nancy for being a true role model for ALL: men, women, independents, democrats, republicans - as the GOP house speaker John Boehner tearfully said: “Game recognizes game”. 

In brand building, if anyone asks me about a truly powerful and authentic personal brand, Nancy Pelosi is my perfect example, a wholesome illustration of standing for something, with conviction, passion, intelligence, and integrity.

Like what you heard? Please share!  (Unless you want Kamala Harris to be our next president). 

Thank you.

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In 2022, Meta’s stock has lost about more than half a trillion dollars in value, while Apple’s revenue is expected to increase at around 6%, to be around $88+ billions.  

So, what has that got to do with marketing strategies, brand strategies, and business strategies? Here is a case of Meta and Apple - what they did right, and what they did wrong in 2022.

Now the question is: Which comes first – business strategies before brand strategies and marketing strategies? Or vice versa?

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Us vs. The Problems, NOT “Us vs. Them”

Elections come, elections go. In a football loving country with only two political parties, the FALSE sense of opposition can destroy national unity with “Us vs. Them” thought distortion, when it is TRULY “Us vs. the Problems” we ALL face. 

Truth is seldom in the extremes, but more often than not, in the middle.

This mindset can also make your business culture healthy, your brand thrive, and you and  your employees happy. #BeYourOwnBrand, especially when the world is pushing us to extremes.

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As the economy is in a soft landing, and perhaps heading into a recession, doing more with less during times of inflation is key to your company’s success. What are the low hanging fruits in digital marketing for you? 

The upcoming book “How to Become a Brand: Decode, Create, Amplify” by Joanne Z. Tan, founder, CEO, and brand strategist of 10 Plus Brand, Inc, will discuss the following eight brand elements in depth and detail. This is a short summary for building and amplifying a business brand online.  Samples for these elements are also on https://10plusbrand.com/

Which of the above eight brand elements are the most important to your business, right now? Which is your lowest hanging fruit in this golden age of deep branding and impactful digital marketing? Need some consultative advice? Call us: 1-888-288-4533.

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To watch Joanne reading this poem on youtube

To read this poem

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Last newsletter, I wrote a poem, “Is a Life Complete Without another?” about basically…what’s the point of marriage?

Here’s another poem “Ode to Idea Love”, the exact opposite.

Perhaps the best thing I learned from law school is to see the same issue from opposite points.

Want to read the last “cynical” poem? Here's the newsletter it was in:

https://10plusbrand.substack.com/p/joanne-tan-memoir-poem-awards-blogs

(Frankly, as of now, I like the previous poem better: “Is a Life Complete Without another?”)

=================

Together and apart

The ebb and flow, strings of the heart.

Stillness needs a disturbing stone,

rippling music, love’s tone.

Absence feeds imagination,

longing softens tribulation.

Eager fingers caressing harp strings

Improvisations unceasing;

playing, playful, played; 

Inevitable, spectacular,

fateful stars,

merging paths.

Together and apart,

the yin and yang of the heart.

Synced flow of a galaxy

dance in harmony;

Order or disorder

cannot keep them apart.

Not meant for many

Not for any cause

Not out of duty

Not because of charity

Not for any reason

All for that one beloved person

Whose sights intrigues

Whose voice moves

Whose movement captivates

Whose mind activates.

Like the Moon around the Earth

waxing and waning

on a committed course.

Far and near

Up and down

Never deviates from eternal bond.

Together and apart

Out of two souls forms one

Never depart.

© Joanne Z. Tan  

Written on Jan. 10, 2022

#joannetan #10plusbrand #poetry #PoemAndArt