10PlusBrand

I'd summarize Queen Elizebeth II's brand with 4 Ds:  Duty, Decency, Dignity, and Discretion. 

With her commitment to her service, her kindness, intelligence, and toughness In making hard decisions such as stripping her son Prince Andrew' royal titles, she demonstrated discretion and integrity, which enhanced her dignity, and the monarchy's relevancy in this modern world. 

These virtues were the reasons why she ruled 70 years through many tumultuous times, external and internal. Her dutifulness, decency, dignity and discretion made her widely respected and loved, and turned herself into a unique brand: the GREAT, yet self restrained Queen Elizebeth II.

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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Serena Williams, Michael Phelps, Michael Jordan, Muhammad Ali, ... what do these sports superstars have in common?  Will power, drive, tenacity, talent, and HARD WORK.

They have transcended their greatness in their respective fields, to become symbols of human strength, - mental, physical, and spiritual. Their legacy will inspire humanity for generations, not because they won more than they lost, but because of their imperfect records that proved their strive for greatness when most people would give up. They have shown us how to #beYourOwnBrand, and #beYourOwnSuperpower.

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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I am continuing my personal stories published in the last Newsletter, an excerpt from my upcoming memoir 50 Dollars and a Tiger Balm: 40 Years in the US.  

After missing the flight and losing my suitcase on August 25, 1982, I ended up at the Chinese Consulate in New York City with a bunch of government sponsored students (I was self sponsored.)

• The Chinese Consulate

Listeners:  Would you like me to continue telling my stories, excerpt by excerpt like this? OR would you prefer to read the entire book when it is published? - Please reply and let me know, thank you!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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Coming to America 40 Years Ago_Memoir by Joanne Tan:"50 Dollars & a Tiger Balm: 40 Years in the US"

Last summer, my 30-second video to celebrate my 39th year of landing in the US was quoted by CNN’s news anchor Jim Acosta on Twitter. 

This year, I’m writing my book “50 Dollars and a Tiger Balm: 40 Years in the US”.

In this newsletter and the next one, for my 40th anniversary of landing in the US from Beijing, I will tell some personal stories and spill some guts. As a private person, this is something that takes MORE courage than the courage to come  to the US all by myself, even having “made it” here on my own. But what’s the use of living an extraordinary life, without sharing with others what I’ve learned?  So, bear with me–you won’t regret it...

In my next newsletter, I will continue with “Overcoming the Impossibles”.

========================

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Is a Life Complete without Another?  (A Poem written by Joanne Tan, Aug. 2022.)

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Alone, helpless, utterly dependent - we came to the world.

Alone, helpless, utterly dependent - we leave this Earth,

regardless of fame, fortune, power, position.

Inherently needy

is not the same as

independently alone.

Blessed are you 

if you share your life with a beloved, 

yoked through happiness and frustration, joy and pain,

together and alone,

love and hate,

betrayal, disgrace,

as partners,

as friends.

Blessed am I 

if my journey’s loyal companion is my shadow till the end,

...

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© Joanne Z. Tan.  Written Aug. 10-20, 2022.

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Potentially there will be 10 charges against Trump, including the Espionage Act violation.

Q: What weaknesses in our existing system have allowed all these Trump nightmares to happen? How can we improve our system?

There are two wake up calls to ALL Americans. I am speaking as an American who loves our democracy, NOT as a partisan voter. It doesn’t matter anymore whether the team you identify with is Republican or Democrat, like in a football game, whether you root for 49ers or Green Bay is pointless when the RULES OF THE GAME is going to be disregarded, destroyed, there are no winners or losers - we all lose when elections are no longer fair and honest.

The first wake up call: our election system needs some extremely URGENT changes:

(1) certification of state election results by PARTISAN secretaries of state: This is a political ticking time bomb, a tinder box. Solution: New federal laws must be passed ASAP to mandate all 50 states’ certification process to be checked and balanced by each state’s representatives from all political parties, to be live streamed, completely transparent, devoid of any partisanship;

(2) gerrymandering: both Democrats and Republicans have committed this dishonest and corrupt gerrymandering, which is a cancer on election integrity. Solution: New federal laws must be passed ASAP to completely ban gerrymandering.

(3) rank choice voting! OMG, this is SO important, to truly represent the underrepresented majority in the middle, whose voice is getting drowned by extremes on both the far right and the far left. I previously simplified and explained about rank choice voting in this blog, video, and podcast - it’s Part II of “What Caused the Insurrection: the Seven Headed Monster”. For details, please read “The Politics Industry: How Political Innovation Can Break Partisan Gridlock and Save Our Democracy”, written by Harvard Business School strategy expert Michael E. Porter, and with a unique business perspective by Katherine M. Gehl, founder of Institute for Political Innovation.

(4) Get rid of the electoral college: It is NOT that hard to hold a national referendum! The vast majority of Americans across party lines want to get rid of it. Once the electoral college is gone, we don’t need the #1 I mentioned above, since there is no need for state certification checks and balances. (

5) Remove the Presidential pardon power: it conflicts with the principle of no one is above the law, thus unconstitutional.

(6) The presidential power is NOT like that of an imperial king, we must impose checks and balances to limit it in various aspects.

(7 ) term limit for Supreme Court Justices, - 18 years. AND more, as listed by Stanford Professor Larry Diamond’s call to action in his book: “Ill Winds: Saving Democracy from Russian Rage, Chinese Ambition, and American Complacency”.

The second wakeup call: What weaknesses in our system have allowed a con man, a pathological liar, a narcissist psychopath to go this far? 

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Nancy Pelosi has got balls! While the whole world was nervously reacting to China's vicious threat, Nancy not only went to Taiwan as planned, but met with dissidents, pro-democracy leaders, and vowed ironclad support for democracy against autocracy. What a steely backbone she’s got, contrasted with the spaghetti spines of political opportunists like Josh Hawley, who pumped up his fist to instigate the mobs to storm the Capitol, and ran like a chicken when it happened. At 10 Plus brand, our slogan is: "Stand for Something". Nancy Pelosi stared down at China's obstreperous threats (basically gave them her middle finger) and became a shining example for standing for something. Bravo!

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This is Joanne Tan, 10 Plus Brand. In this newsletter we're covering four topics.

1st: we won the "Best SEO Agency in the San Francisco Bay Area" Award.

2nd: "Recession? What Recession?"

3rd: What are you reading? My recommendations for a list of books.

4th: Six do-it-yourself tips for SEO and posting your podcast.

1st: following last year's two awards, - the first was "top advertising and digital marketing agency in the San Francisco Bay Area 2021", ranked by Clutch, and the second, as one of the "best digital marketing agencies in California 2021", rated by DesignRush, 10 Plus Brand Inc. just won our third award as the "best SEO agency in San Francisco Bay Area 2022", rated by expertise.com. Many thanks to our outstanding SEO team, whose relentless efforts in combining our unique brand building approaches with technology resulted in elevating brands and profits for each of our SEO clients. Our motto is: the whole nine yards are not enough, we go 10 plus to exceed our customers expectations. Setting the bar high for ourselves have led to many customer success stories: Some have increased their business volume by 45%; some have grown from a local California brand to doing business in all 50 states; and some others have reached their status as thought leaders and influencers.

Today's topic #2: "Recession? What recession?" I don't buy it: There seldom is, if ever, a recession when employment is high, the dollar is strong, the stock market is up (as of July 29 2022), and Congress is optimistic about passing the large spending and investing bill, the "Inflation Reduction Act" (a smaller version of Biden's "Build Back Better" Bill). Yes, inflation is a serious problem. And the Fed is aggressively cooling the economy with interest rate hikes. But the fundamentals of the economy remain strong. I don't have a crystal ball. But in my humble opinion, the American economy will have a soft landing that won't last more than 18 months before the next big growth wave was going to be unleashed by both the economy's intrinsic force and the Inflation Reduction Act.

keep our fingers crossed that the bill will pass the Senate, or better, call or email your US senators to make sure they will do their part to pass it.

Even if there will be a recession, what is within your control that you can do during a recession? - Sharpen your knives during these 12 to 18 months to get ready for the next growth waves. Here are just a few things we can help you:

Audit your online brand presence: what to save, stop and start?  (the three S's.) 

Revise your target audience profile.

Update your website with new marketing strategies, stories, SEO.

Expand a digital presence with social media marketing.

Create a high quality brand promotional video.

Produce podcasts, newsletters, daily posts and engagements, etc.

Turn the R word from recession to recharging your business batteries! For those of you who plan ahead, opportunities always favor the prepared. If you want an initial consultation, call us at 1-888-288-4533.

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PLEASE share.

Please take actions such as sending a message to your congressmen and senators, to DOJ, and other lawmakers in Congress.

Do it now!

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The US Supreme Court’s justices, like other branches of the federal government, must be checked and balanced by the legislative and the law enforcement branches, with investigation, impeachment, suspension, and removal in case of high crimes and misdemeanors.  The US Constitution never assumed SCOTUS to be above the law, and be shielded from civil and criminal liabilities. 

We ask the US Congress and the US Department of Justice to immediately initiate these actions: 

(1) The Department of Justice must investigate and the House needs to initiate  impeachments against those justices who lied under oath during confirmation hearings about not overturning Roe, and pursue perjury charges against these lying US Supreme Court Justices. 

(2) The Department of Justice must investigate and the House needs to initiate  impeachment against Justice Clarence Thomas for any level of criminal aiding and abetting his wife’s criminal participation in the conspiracy to overturn the 2020 Presidential Election.

We the people additionally must take action to impose term limits for all SCOTUS: A constitutional amendment must be introduced by the legislature, to limit every SCOTUS' term to be about 18 years, as advocated by Stanford Professor Larry Diamond in his book “Ill Winds”.

Please listen to the entire 6-minute episode, and SHARE!!! 

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The 1st insight is: do more with less. Just like more food results in more weight and health problems, more marketing in an indiscriminately what-others-are-doing fashion can be a waste of money, and gets you nowhere.  How can you get the most bang for your marketing buck, especially with inflation-induced shrinking budgets? (Hint: Starting with the low hanging fruit, such as a LinkedIn profile and/or a website.)

The 2nd insight is slow and steady wins the race.  Many people try to lose weight by starvation, deprivation, yo-yo dieting--all to no avail. Sticking to Noom’s slow but steady course of physical activity, psychological tricks, and mental reinforcement every day proves to be the winning recipe for my success. In brand marketing, consistent and persistent efforts over time have led to more profitability, influence, and success for our clients.

I am giving away many nuggets in the form of a slide presentation as a video, available as paid content. Please download the slide by clicking “paid content” at  https://10plusbrand.substack.com/subscribe, by choosing either monthly or yearly plan.

This is Joanne Tan, Brand Strategist and CEO of 10 Plus Brand. Stay tuned for the next load of nuggets: So you want to have your own podcast-- how to post, SEO, and promote your podcast, by yourself.  I’m writing a book: How to Become a Brand - Decode, Create, Amplify.  You, as a subscriber, will get bits and pieces of the book way ahead of others, and that buys you time to be ahead of the game!

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(About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

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#BeYourOwnBrand