10PlusBrand

10PlusBrand

By Joanne Z. Tan, Brand Strategist, 10 Plus Brand, Inc.BusinessTechnologyEducationSelf-ImprovementManagement
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10PlusBrand episodes

  • "(SoS) - Sip of Solace": Joanne Z. Tan's 1-minute Thought Leadership Coaching Tips_Emotional Self Regulation_Season 2, Episode 65
    Everyone is feeling some anxiety while AI is disrupting everything with lightning speed. How to stay calm AND at the same time make your loved ones happy? 
    Hint: You need to be DOING something, such as...

    - To read it as a half-min blog 

    - To watch it as a 1-minute video

    Here is the link to the combined 3 parts podcast about building thought leadership, as mentioned at the end of this Sip of Solace.

    ©Joanne Z. Tan  all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace

    2 min
  • Why Thought Leadership Coaching can help leaders survive & thrive in AI age?_(pt 3 of 3)_Joanne Z. Tan_Season 2, Episode 64
    What are the 5 ways for a thought leadership coach to accelerate your thought leadership journey? 
    This Part 3 is the third and last 4-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". 

    - To read Pt. 3 as a 2-min blog

    - To watch Pt. 3 as a 3-minute video

    - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)

    What is a thought leadership coach? -Thought leadership coaching is a specialized professional service that helps leaders such as CEOs, founders, executives, coaches, board members, and experts become recognized as authoritative voices, influencers, and thought leaders in their fields.

    A thought leadership coach can help leaders in at least five areas:

    (1st) Discover new ideas that set you apart, to strategically position them as thought leaders;

    (2nd) Build a personal brand or professional brand; 

    (3rd) Content strategy and content creation; 

    (4th) Amplify and distribute thought leading content on media outlets, to foster trust and recognition, and increase visibility by engaging the target audience.

    (5th) Performance coaching

    The humbling fact is that no one can become a thought leader on his or her own. In the age of AI, human to human interdependency is needed more than ever to develop EQ, team building, relationship skills, and other qualities mentioned in Pt. 2. 

    The time to reinvent yourself is now. 

    Control your destiny with self leadership.

    If you need an initial consultation, please use the contact form on 10PlusBrand.com

    (The above is an introduction to Joanne Z. Tan’s upcoming book: “Brand Building and Thought Leadership Coaching in the AI Age”. Joanne will share parts of the book in her newsletter on Substack, you can get a sneak preview of the book by subscribing at: https://10plusbrand.substack.com/embed )

    ©Joanne Z. Tan  all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace

    5 min
  • What does it take to be a thought leader? - (Pt. 2 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 63
    What are the 5 ways to build thought leadership? 
    This Part 2 is the second 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". 

    - To read Pt. 2 as a 2-min blog

    - To watch Pt. 2 as a 3-minute video

    - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)

    Thought leadership in the AI Age is multifaceted, multi-disciplinary, and multidimensional. It is a combination of at least five elements, based upon a whole-person approach:

    First, Vision, Principle, Character. Perhaps the most important characteristic of thought leadership is to “stand for something.” 

    Thought leaders lead with vision, foresight, and a commanding view of a bigger picture. They are driven by purpose, mission, and goals, and so are their organizations.

    Second, Originality.  You cannot be a thought LEADER by recycling AI generated ideas.

    Thought leaders must be innovative thinkers. They bring unique insights to their teams and organizations. They encourage others to think differently, and foster a culture of innovation by making it safe to experiment and fail. 

    Third, EQ. 

    AI can’t replace human-to-human connections. Teamwork and collaboration, based on EQ and intrinsic motivation, has become an important facet of thought leadership. 

    Fourth, Curiosity. 

    Fifth, Inter-disciplinary. 

    (In the 3rd and final segment, you will learn how a thought leadership coach can help, in at least five ways.)

    ©Joanne Z. Tan  all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace

    4 min
  • CEOs &Leaders: Start Thought Leadership Building, or Risk Being Replaced by AGI_(Pt 1 of 3): 5 Ways to Build Thought Leadership_Joanne Z. Tan_Season 2, Episode 62
    Thought leadership building: Why do you need it? What is the ROI? Why now? Will AGI replace CEOs?
    This Part 1 is the first 3-minute segment of a 3-part "Five Ways to Build Thought Leadership in the Age of AI". 

    To be called a thought leader is more than a marketing or promotional technique. Thought leadership is really another way of building relationships per co-author Cindy Anderson: “Thought leadership is not a marketing campaign. It’s not an ad. It’s not a news article. It’s a long-term relationship building, brand-building approach.” Find out what, why, and when.

    - To read Pt. 1 as a 2-min blog

    - To watch Pt. 1 as a 3-minute video

    - To listen to the ENTIRE 10-minute (all 3 parts) (coming soon)

    ©Joanne Z. Tan  all rights reserved.

    Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

    - To stay in the loop, subscribe to our Newsletter

    (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

    - Visit our Websites:

    https://10plusbrand.com/

    https://10plusprofile.com/

    Phone: 888-288-4533

    - Find us online by clicking or follow these hashtags:

    #10PlusBrand

    #10PlusPodcast

    #JoanneZTan

    #10PlusInterviews 

    #BrandDNA

    #BeYourOwnBrand

    #StandForSomething

    #SuperBowlTVCommercials

    #PoemsbyJoanneTan

    #GenuineVideo

    #AIXD

    #AI Experience Design

    #theSecondRenaissance

    #2ndRenaissance

    #thoughtleadershipcoaching

    #SipofSolace

    4 min
  • Jensen Huang on AI, synthetic data, & his American Dream (Pt 3 of 3)_Summary & Comments by Joanne Z. Tan_Season 2, Episode 61
    Jensen Huang on why AI will be indispensable, how he uses AI, synthetic data and AI generated knowledge in 10 years to be 99% on all AIs, and his own American Dream.

    This Part 3 is the third and last 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford on July 26, 2025. 

    Part 3 Summary: 

    to read Pt. 3 as a 5-min blog

    To watch Pt. 3 as a 16-minute video

    Part 3 Summary:  Jensen Huang advised young people to learn how to reason and break things down to first principles. To know what the first principles are: “Go to school!” In answering the concerns about human collective intelligence of managing the collective intelligence of AGI, Jensen Huang stated that “... human generated knowledge and human generated data would today be 99%, in about 10 years it will probably be 1%. The vast majority of human knowledge will be generated by AI. It will be AI generated data that the other AIs learn from,...it’s going to be synthetic generated intelligence. …that's just intelligence, it is not a big deal, It's just data…that the amount of AI generated knowledge is to be incredibly high.”

    • (Comments from Joanne Z. Tan:)  I respectfully disagree with Jensen Huang regarding synthetic data:  I wrote an article (link below) seven months ago, analogizing the danger of synthetic data to Norman Rockwell’s famous painting, “The Gossips”. What may start as a story about a “cat”, may end up being about an “elephant” after being passed through 15 people. It is therefore important to label data either as originating from a source or as synthetic, before being used to train AI and becoming untraceable, to avoid misinformation that can cause catastrophes like a financial market meltdown. Here is my article:
    • https://10plusbrand.com/2025/01/13/synthetic-data-ai-toxic-assets-financial-crises-2008-1987-joanne-z-tan/
    • This point is echoed by a prominent expert in the AI fintech industry, who was also a chief data officer at both state and federal government levels, in the “Interviews of Notables and Influencers”. The subheadings about synthetic data speak for themselves: https://10plusbrand.com/2025/04/07/ai-future-synthetic-data-ai-mistakes-ai-governance-crypto-regulations-knowledge-economy-tammy-roust-interview-joanne-z-tan/
    • (At 46’21”): “Untagged synthetic data pose systemic risks; model collapse; The real danders from AI hallucination” 
    • (At 49’56”): “Need for auto tagging of synthetic data when it is being generated and used; the danger of group think” and “We need to have a human consensus mechanism & AI governance committee to correct AI’s mistakes”.

      • Jensen Huang said this about AI: “You want the smartest friends? You want the most productive friends?...go engage AI as fast as possible, because they’re super, super smart and they're going to help you solve problems.” 

      “It's also the case that we want second opinions, and third opinions. I use multiple AIs at the same time solving the same problems. And I take the answers from one and I give it to the other one. I'll make the second one judge the first one: What do you think about this answer?...And I ask each one of them to produce, you know, based on everything that you’ve now learned, why don’t you reflect on what I told you and what I gave you, and then give me a better answer. And so you notice I'm interacting with AI the way I interact with people, I want them on my side, I want them to work with me.”

      • (Comments from Joanne Z. Tan:) The above sounds like circular reasoning to me. If nothing is done to label synthetic data used by all AI models, what makes their second and third opinions any more reliable?
      • Without holding AI accountable by resorting to “first principle thinking” that Jensen Huang has applied over and over, what makes AI smarter or credible?
      • Assuming that Jensen Huang’s preference for human control over AI tools is not hijacked by AI yet, AI is threatening human intelligence with this “double whammy”:
      • By automating tasks, AI will take away the OPPORTUNITY for humans to learn the basic skills that train their minds to advance to higher level positions;
      • By relinquishing analytical and critical thinking to AI, human mental acuity will be degraded. Without doing the thinking ourselves to practice and strengthen the skills, humanity will lose reasoning CAPABILITY by relying on AI. 

        • Finally, Jensen reflected on the American melting pot, amazing opportunities, and the rule of law for both immigrants and Americans. He said it is a combination that is “SO delicate, … it depends on so many things working together, …. It is not a guarantee, … I really hate to see us squander that… I hope that we continue to protect that.”  

        Regarding the competition between China and the US, he said “competition is great, but conflict is less good.” He cautioned that what is going on between governments and countries ought not to be conflated with how individual American Chinese who are pursuing the American Dream are treated.

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        #thoughtleadershipcoaching

        #SipofSolace

        17 min
      • Will AI Take Away Human Jobs? - Jensen Huang's Talk (Pt 2 of 3) Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 60
        “AI is about solving these cognitive, reasoning, planning, and search problems.” “And it comes down to one thing: Do you have more ideas than you wish you could pursue if you were more productive? Do you have more dreams, and they can come true, if you had more time? And if you have those things, productivity is going to result in your growth. But if you don’t, then productivity is going to result in more idle time.”

        This Part 2 is the second 10-minute segment of a 3-part recording of Jensen Huang’s entire 30-minute talk in Stanford. 

        Part 2 Summary: 

        Jensen Huang continued a belief system or vision has to come from first principle thinking, first principle computer science or physics or economics. "First principle reasoning, added to it, was inspiration.” He states that principled thinking was really important in arriving at . “Then you gut check that literally every single day,... continuously re-evaluate our strategies and our decisions.”

        Jensen Huang explained how Moore’s Law is evidenced in computation, AI advancement, and the dramatic cost reduction. Then he observed that Nvidia’s computing platform can enable changes in algorithm, architecture, system, silicon, and fundamental computation - all at the same time. 

        Jensen explained about a prediction he made a decade ago, and it helped Nvidia to reinvent and reframe itself from a chip company to building entire data centers.

        He predicted that AGI will take less than two years to achieve superhuman levels.

        Learn why Jensen Huang believes that AI will not take over human intelligence, but help us with tasks and free us to pursue more dreams, hopes, aspirations, and ideas. “I think we will be busier than ever.”

        (Jensen Huang’s remaining 10-minute talk, with Joanne Z. Tan's summary and comments, continues in Part 3.)

        Read it as a 5-min blog 

        Watch it as a 16-min video

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        #thoughtleadershipcoaching

        #SipofSolace

        17 min
      • Jensen Huang's Talk: His Big Bet 30 Years Ago_(Part 1 of 3)_Summary by Joanne Z. Tan, Thought Leadership Coach_Season 2, Episode 59
        “If we build it, will they come?” Jensen said: “If we don’t build it, they can’t come.” “You have to believe in what you believe, and you have to pursue that belief.” “This is at the core of our company.”

        The “big bet” Jensen Huang made 30 years ago:  by inventing the technology AND the market at the same time, Jensen aimed to expand, augment, and accelerate general purpose computing CPUs with specialized algorithms for the video game niche. Jensen Huang had the foresight three decades ago to create CUDA, a compatible accelerated computing architecture that became the pillars for AI advancement today. The visualized hardware platform invented in 1994 demanded that Nvidia grow other parts of the “flywheel”: developer ecosystem, install base, and the subsequent demand for GPUs invented by Nvidia. 

        Read it as a 5-min blog

        Watch it as a 12-min video

         

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        #thoughtleadershipcoaching

        #SipofSolace

        13 min
      • My adventure of 3 days of wilderness backpacking in Yosemite _Joanne Z. Tan_Season 2, Episode 58
        I was surprised to learn that one of the most memorable was the random encounters with other backpackers in the wilderness, after trying to get away from people and the civilization.  There will be photos in my blog post (link below.)

        Read it as a 5-min blog

        Watch it as a 12-min video

        Read about Joanne's prior adventures at Yosemite and Half-Dome

         

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        13 min
      • 5 Brand Position Steps to Build Your business or Personal Brand_Joanne Z. Tan_Season 2, Episode 57
        Know how to position your brand - business or personal - is key for becoming a winner in today's crowded market with an outstanding brand identity, emotional resonance with your customers, and right pricing in a competitive landscape.
        Start with a brand audit before taking the first step.
        Step 1: Understand your target audience
        Step 2: Understand the competition
        Step 3: Define what makes your brand unique
        Step 4: Craft a brand positioning statement
        Step 5: Adapt to stay relevant

        Read it as a blog 

        Watch it as a 9-min video

        These are just a few to achieve your brand position and to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        10 min
      • Brand Building Strategy: The Five Elements For Thriving in the Digital Age_Season 2, Episode 56_Joanne Z. Tan
        Here are 5 brand building strategies to tell your brand story, focus your messaging, and help connect with communities that align with your values and purpose.

        Read it as a blog 

        Watch it as a video

        (1) Brand positioning and brand building strategies
        (2) Tell your brand story 
        (3) Brand image and brand equity
        (4) Building a brand community
        (5) Test and learn
        and the Importance of a brand audit

        A brand building strategy makes you stand out from the competition with powerful value propositions, a unique identity, and exceptional customer experience. It builds trust and loyalty among your existing customers and helps you reach new customers, and sustains the growth and longevity of your business brand.

        These are just a few of the ways to create brand building strategies to grow your business. If you would like to learn more, please contact us through 10PlusBrand.com. Thank you.

        ©Joanne Z. Tan  all rights reserved.

        Please don't forget to like it, comment, or better, SHARE IT WITH OTHERS! 

        - To stay in the loop, subscribe to our Newsletter

        (About 10 Plus Brand: In addition to the “whole 10 yards” of brand building, digital marketing, and content creation for business and personal brands. To contact us: 1-888-288-4533.)

        - Visit our Websites:

        https://10plusbrand.com/

        https://10plusprofile.com/

        Phone: 888-288-4533

        - Find us online by clicking or follow these hashtags:

        #10PlusBrand

        #10PlusPodcast

        #JoanneZTan

        #10PlusInterviews 

        #BrandDNA

        #BeYourOwnBrand

        #StandForSomething

        #SuperBowlTVCommercials

        #PoemsbyJoanneTan

        #GenuineVideo

        #AIXD

        #AI Experience Design

        #theSecondRenaissance

        #2ndRenaissance

        9 min

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