November 20, 2025

10X Your Media Output Immediately! 3 Time Saving Steps for Business Owners

8 minutes

Shawn Walchef explains some core concepts that will allow you to 10X Your Media Output Right Now! Shawn Walchef is the owner of Cali BBQ Media and a leading voice in the restaurant and hospitality industry. He’s built a successful BBQ brand by embracing “Digital Hospitality”—helping restaurant owners think like media companies to stay relevant in the modern age. As the host of the Restaurant Influencers podcast, Shawn interviews top industry leaders, sharing insights on branding, technology, and the future of hospitality. He speaks at major events like the National Restaurant Association Show and International Pizza Expo, teaching businesses how to leverage storytelling, social media, and digital tools for success.

Interview Takeaways:

Capture Micro Moments Every Day – Small clips, quick photos, and short walk-and-talk videos add up. By documenting the real moments happening around you, you create a steady stream of content that can be shaped into reels, vlogs, and posts across every platform.

Build a Library You Can Use for Years – Your smartphone becomes an asset the moment you hit record. Every video and photo can be repurposed for future events, announcements, meetups, and brand storytelling. Proof from the past fuels opportunities in the future.

Repetition Creates Reach – Do not assume your audience has seen your content before. Each platform introduces you to new people, which is why the same message should appear on Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, X, and more. One idea can multiply into ten touchpoints.

Episode Links:

Cali BBQ Media: https://content.calibbq.media/

Join Our Next Show: https://betheshow.media/rising-tides/

Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/

National Restaurant Association Show: https://www.nationalrestaurantshow.com/

Restaurant Influencers Shaquille O’Neal Interview: https://www.youtube.com/watch?v=WU-OR5zb7ms

About Our Sponsors

DAVO:

DAVO automates every step of the sales tax process — from collecting to filing to paying. It works seamlessly with your POS, so there’s nothing you need to do. And because DAVO guarantees your taxes will be paid on time and in full, there’s nothing to worry about either.

Click here to learn more

Marqii:

Digital Hospitality doesn't have to be complicated and our partners at Marqii live that every day. Marqii is designed to create unforgettable customer experiences from first search to latest visit with their one-stop digital operations platform built for hospitality operators.

Click here to learn more

...more