In this Pitch The Tide session, Matt Haselhoff, founder of One Goal Consulting, breaks down why the restaurant technology ecosystem has become noisy, fragmented, and increasingly hard for operators to navigate. Drawing on decades of experience across restaurant tech and integrations, Matt explains how sales pressure, vendor sprawl, and broken trust have created a confusing buying environment for brands. He introduces One Goal Consulting’s modern “manufacturer’s rep” model, which curates best-in-class, non-competing technology partners and connects operators to the right solutions based on real needs, not sales quotas.
Interview Takeaways: Clarity Beats More Tech – The problem is not a lack of tools. It is too many of them. Operators do not win by adding more software. They win by simplifying, rationalizing, and choosing technology that actually gets used and drives real outcomes.Trust Is the Real Platform – In a market flooded with cold emails, demos, and overpromises, progress only happens through trusted relationships. A curated, vendor-agnostic advisor model cuts through the noise and helps operators make decisions based on needs, not sales pressure.Objective Decisions Replace Gut Feel – The future of restaurant tech buying is not opinions and hype. It is usage data, ROI, and proof. When brands can see what is actually being used and what is not, tech stacks get leaner, cheaper, and far more effective.
Matt Haselhoff LinkedIn: https://www.linkedin.com/in/matt-haselhoff-26769678/
One Goal Consulting: https://onegoalconsulting.com/
Cali BBQ Media: https://content.calibbq.media/
Join Our Next Show: https://betheshow.media/rising-tides/
Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalche
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