Digital Hospitality

Rising Tides Live: Why You Should Build In Public


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In this session of Rising Tides Live, hosted by Shawn Walchef, the conversation centered on the uncomfortable, unpolished, and ultimately rewarding process of building in public. Whether you’re launching a product, reshaping your brand, or just trying to find your voice, the act of showing your work before it’s perfect can feel terrifying—but also deeply liberating. This session explored why vulnerability is a competitive advantage, how imperfection builds trust, and what happens when you trade polished optics for real momentum. From false starts to quiet wins, the group reflected on the power of consistency, the value of community feedback, and the freedom that comes when you stop waiting to be ready and start sharing what’s real.

Interview Takeaways:
  • Perfection is the enemy of momentum – Waiting until something is “ready” often means it never gets shared. Progress comes from doing, not over-polishing.
  • Vulnerability builds connection – Sharing your process, including failures and pivots, invites others to relate, support, and learn alongside you.
  • Community creates accountability – When you build out loud, you are more likely to stay consistent, receive feedback, and keep going even when it is messy.


  • Episode Links:
    • Cali BBQ Media: https://content.calibbq.media/
    • Join Our Next Show: https://betheshow.media/rising-tides/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/


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      Digital HospitalityBy Shawn P. Walchef

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