7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast. 

I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️
And if that’s you? Hi … Welcome to our Shownotes!

Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach you how to write (and talk) so that people take action … It's her. 

We chat about: 

🎙️The three hook types that work to capture someone’s attention every single time (and how to use them for your episode titles)

🎙️How to not only spend LESS time planning recording content… But also increase the chances of someone buying from you

🎙️Why the content you’re creating right now might not be giving you the results you want (and the 3 things to do instead) 

You’ll hear: 

0:00 - Who is Anita Siek 

1:40 - The stat that will completely change how you think about your podcast! 

3:37 - How to write a podcast episode title that makes your ideal audience want to listen 

3:49 - The three types of hooks that are outperform ALL others right now

11:51 - How to make your audience feel like you completely understand every single problem they have 

18:18 - If you want your podcast to build a cult like community, you need to have this nailed 

25:16 - The prompt that will make ChatGPT actually sound like YOU 

28:46 - Why you need to STOP posting educational content if you want people to buy from you 

30:21 - The type of content to post if you want to be known as the go-to person in your niche   

40:34 - 5 things you need to do to attract your ideal audience that can’t wait to listen to every week

42:37 - The one thing that will make your content unskippable (and most people don’t do!) 

43:48 - What I wish we could have in this podcast, but have chosen not to (and why) 

50:40 - The podcast you should all listen too and the best advice Anita has ever received 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/anita_siek

Find Anita over at @anitasiek and https://anitasiek.com/wordfetti
And listen to her podcast on
Apple - https://podcasts.apple.com/us/podcast/brandfetti/id1464154049

Spotify - https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast