Why are there some podcasts you could listen to for hours and others you don’t absorb a single word they say? 

Today I'm talking to voice coach, former TV journalist, and author Sally Prosser about the hidden vocal habits that quietly undermine even the most knowledgeable podcasters and content creators.

Sally has worked with spokespeople, executives, and creators to help them find and own their unique voiceprint. Not a polished, scripted version of someone else, but a refined, confident version of themselves.

We chat about:

🎙️ Why your voice changes the moment the mic goes on (and what to do about it)

🎙️The belief, body, breath framework that shapes your sound before you even speak

🎙️How rising inflection and vocal fry are undermining your credibility without you realising

🎙️The voice warmup every podcaster should be doing before they hit record

🎙️What your voiceprint actually is and how to find yours

You’ll hear: 

0:00 - Why people lose their voice the moment the mic goes up

9:03 - The voice warmup every podcaster should do before recording

12:10 - The belief, body, breath framework, you need to know

15:54 - What rising inflection is doing to your credibility 

34:59 - Why you should never wait until your voice is perfect to start your podcast

38:16 - What vocal fry is and how to stop it

51:57 - The tease and land technique that will improve your interviewing

56:45 - What a voiceprint actually is and the four elements

1:00:00 - The one daily habit you can start today to build your voice

Follow Sally over at @sallyprosservoice on Instagram and Sally Prosser on LinkedIn (https://www.linkedin.com/in/sally-prosser/).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What actually separates the creators who make it from the ones who don't?

Tom Noske has been creating content since 2016. He's built a personal brand that opens doors, a community that converts, and a business that doesn't feel like a prison. But it wasn't overnight. It wasn't linear. And it definitely wasn't without moments where he almost walked away for good.

In this episode Tom shares the story of a friend who did everything right…right content, right audience, right strategy…went viral on day 21, gained 160,000 followers in a single day, and never recovered.

We chat about:

🎙️ Why building an audience and building a business are two completely different things

🎙️ How to set up a studio that looks incredible with what you already have

🎙️ The one pricing decision Tom made mid-launch that changed everything

🎙️ Why your personal brand is a thermostat, not a sales funnel

Follow Tom over @tomnoske (https://www.instagram.com/tomnoske/) and join time to build here (https://www.timetobuild.live/) 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

20,000 new followers. Six days. One Instagram post.

And the reason it actually worked had nothing to do with the post itself. It worked because she was ready. 

Most creators aren’t. They get a viral moment, hundreds of thousands of new eyeballs land on their page but it gets stuck. It doesn’t TRULY go viral and within a week…those people are gone. And it’s because there was nothing there to hold them.

I'm breaking down the 3 things you need to do before you go viral so that every single one of those new followers has a reason to stick around and the three things to do after you have that viral moment to bring them into your world.

We cover:

🎙️ The three things you need to have in place before you go viral

🎙️ The one mistake people make with their links every time 

🎙️ What to post the moment a reel takes off to keep new followers in your world

🎙️ The one simple thing 99% of creators never do that will make people share your podcast with their friends

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You can have great guests, good conversations and a decent setup… and still have a podcast that people scroll past.

The shows that cut through now are thinking about a much bigger picture. That’s why I wanted to sit down with Daniel Smith, founder of Head On Agency and the team behind shows like Tell Me More with Olivia Molly Rogers.

We chat about: 

🎙️ What it takes to build a podcast people care about

🎙️ How to make your podcast stand out in an oversaturated market, 

🎙️The guest pitching strategy that helped Daniel land Gary Vee on his podcast

You’ll hear: 

0:00 - Why Daniel thinks the word “podcast” is holding creators back 

5:27 - The content philosophy Daniel uses to make shows more engaging across EVERY platform 

13:18 - The process behind building one of Australia’s top podcasts

21:13 - Why your episode length and format could be the reason people stop listening 

22:52 - Questions to ask yourself to figure out how you’ll stand out in your niche

26:00 - The show he’s working on right now that’s unlike ANYTHING else

31:16 - What are the top 1% of podcasters doing that others aren’t?

35:50 - The types of content you should be posting (that aren’t just clips of your show)

37:58 - How Daniel got Gary Vee on his podcast!

47:49 - The shows Daniel keeps coming back to

49:19 - Daniel’s advice for anyone waiting until their podcast looks “professional” enough to start 

If you want to find out more about Daniel, head over to IG @danul_smitty (https://www.instagram.com/danul_smitty/) or visit his agency Head On at www.headon.agency

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

How do you grow a show when you start with 0 followers and no personal brand? 

Ready or Not was born back in 2022 and co-hosts Lucinda Mckimm and Lauren Treweek have been building their community and audience ever since. But the last 12 months … something has changed.

From day one they knew the type of podcast they were creating and how they were different, they built an incredible show that people wanted to listen to every single week.
But then after diving into the data they noticed one number just didn’t’ add up.
So they changed their strategy … Now they get thousands of views on every reel, their audience co-create their shows and today they’re sharing exactly what they pay attention to now every single week and all of the things they wish they knew years ago.

We chat about: 

🎙️ What type of episode grows your show (and builds cult audiences) the fastest 

🎙️ The best way to secure partnerships when you are just starting out 

🎙️ How to leverage AI, trial reels and social media to grow your podcast 

Follow Ready Or Not over at - https://www.instagram.com/readyornot.pod/

Follow Lucinda here - https://www.instagram.com/lucindamckimm_/

And Loz here - https://www.instagram.com/laurentreweek_/

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything.

Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix.

I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. 

We chat about: 

🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do

🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media)

🎙️ How she built a podcast that people actively recommend to their friends

You’ll hear: 

0:00 - Jemma’s story before the huge success (you might see yourself in this one)

7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off

9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS

12:30 - What Jemma would fix first if your podcast isn’t growing

17:07 - Ways to turn passive listeners into an engaged community

21:05 - Structuring your episodes to keep people listening all the way through

26:06 - Why criticism might just mean you’re doing something right

33:43 - The Netflix Deal!

38:24 - What had to change about the podcast to operate at a Netflix show level

41:41 - Does Netflix have any input into Jemma’s topics?

43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners

48:30 - The psychology behind build trusting and rapport with your online community

52:57 - What Jemma would do differently if she started her podcast again today

56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+)

57:02 - Her one piece of advice that she wants every podcaster to hear

Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/)

Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078), YouTube (https://www.youtube.com/@thepsychologyofyour20s) or Netflix (https://www.netflix.com/title/82670765)!

If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE).

If you’re ready to take action from this episode - Download the Debrief here - 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers.
If you haven’t listened yet head over to
Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578
Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694

Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK

Today we’re talking about 

🎙️What social platforms that have driven the most growth for Diary of a CEO 

🎙️How the team are using AI tools (this will surprise you!) 

🎙️Should you script your podcast?

🎙️The ideal length of time for YOUR podcast

Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that.
When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views.

*_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _*

You’ll hear

• 00:00:00 Why we got Grace Miller on the show
• 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself
• 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests)
• 00:05:45 What you can learn from Taylor Swift about podcasting
• 00:08:22 Where to start if you want to build a culture of experimentation
• 00:10:07 How to use end screens to get more views on Youtube
• 00:11:52 The three things the foundation of every great show has
• 00:12:58 How to make your podcast memorable
• 00:14:35 If you want new listeners to stay you need to do this
• 00:20:15 Should you have NEW topics and guests all the same time?
• 00:23:35 Why Diary of A CEO removed microphones
• 00:26:25 What Grace would do first if her first objective is to grow a podcast
• 00:28:58 The best social strategies for podcasting
• 00:30:43 What Grace and the Diary of A CEO team did to build community early on
• 00:34:26 Where you should focus in 2026
• 00:35:08 How to build a community even if you have ZERO followers
• 00:36:30 Using AI to help you grow your social media and podcast
• 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation
• 00:40:20 The #1 Rule for creating thumbnails
• 00:41:42 Why just copying someone elses thumbnail doesn’t work
• 00:45:32 The best strategy for Youtube that most people don’t know about
• 00:50:27 Do shorts hurt your main channel?
• 00:51:22 How to get people to watch your long form content
• 00:54:40 What’s coming up next week

Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. 

When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. 

The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. 

You’ll hear
0:00 - Why we got Grace Miller on the show
2:19 - What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself
3:58 - The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests)
5:45 - What you can learn from Taylor Swift about podcasting
8:22 - Where to start if you want to build a culture of experimentation
10:07 - How to use end screens to get more views on Youtube
11:52 - The three things the foundation of every great show has
12:58 - How to make your podcast memorable
14:35 - If you want new listeners to stay you need to do this
20:15 - Should you have NEW topics and guests all the same time?
23:35 - Why Diary of A CEO removed microphones
26:25 - What Grace would do first if her first objective is to grow a podcast
28:58 - The best social strategies for podcasting
30:43 - What Grace and the Diary of A CEO team did to build community early on
34:26 - Where you should focus in 2026
35:08 - How to build a community even if you have ZERO followers
36:30 - Using AI to help you grow your social media and podcast
38:18 - The number of thumbnails Diary of a CEO tests and how you can see every single variation
40:20 - The #1 Rule for creating thumbnails
41:42 - Why just copying someone elses thumbnail doesn’t work
45:32 - The best strategy for Youtube that most people don’t know about
50:27 - Do shorts hurt your main channel?
51:22 - How to get people to watch your long form content
54:40 - What’s coming up next week

Follow Grace over at Grace Experiments on Instagram @graceexperiments and Grace Miller on Linkedin (https://www.linkedin.com/in/grace-miller-linked-in/?isSelfProfile=false) 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies.

This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast.

We chat about: 

🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients

🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel

🎙️Which channels have the highest conversion rates for podcasts

You’ll hear: 

0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think)

2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list

6:23 - Is using AI for DMs going to impact the relationship you have with the audience?

8:23 - Don’t make this mistake with AI automations

11:47 - What else you could be using your DMs for

15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy?

17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer

21:22 - Which is better: reels or carousels?

22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service

25:54 - How do you use freebies as someone with a high ticket offer 

28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago

31:06 - How has people’s behaviour towards AI and automations changed?

33:03 - This business owner has generated over $5million sales from DMs

33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X

37:10 - What podcast Natasha keeps coming back to and why

DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast