7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast. 

I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️
And if that’s you? Hi … Welcome to our Shownotes!

Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach you how to write (and talk) so that people take action … It's her. 

We chat about: 

🎙️The three hook types that work to capture someone’s attention every single time (and how to use them for your episode titles)

🎙️How to not only spend LESS time planning recording content… But also increase the chances of someone buying from you

🎙️Why the content you’re creating right now might not be giving you the results you want (and the 3 things to do instead) 

You’ll hear: 

0:00 - Who is Anita Siek 

1:40 - The stat that will completely change how you think about your podcast! 

3:37 - How to write a podcast episode title that makes your ideal audience want to listen 

3:49 - The three types of hooks that are outperform ALL others right now

11:51 - How to make your audience feel like you completely understand every single problem they have 

18:18 - If you want your podcast to build a cult like community, you need to have this nailed 

25:16 - The prompt that will make ChatGPT actually sound like YOU 

28:46 - Why you need to STOP posting educational content if you want people to buy from you 

30:21 - The type of content to post if you want to be known as the go-to person in your niche   

40:34 - 5 things you need to do to attract your ideal audience that can’t wait to listen to every week

42:37 - The one thing that will make your content unskippable (and most people don’t do!) 

43:48 - What I wish we could have in this podcast, but have chosen not to (and why) 

50:40 - The podcast you should all listen too and the best advice Anita has ever received 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/anita_siek

Find Anita over at @anitasiek and https://anitasiek.com/wordfetti
And listen to her podcast on
Apple - https://podcasts.apple.com/us/podcast/brandfetti/id1464154049

Spotify - https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh. 

Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week.

From the content strategy, reels and what’s actually worked to grow the podcast we cover it all! 

We chat about: 

🎙️The strategy to make sure you NEVER run out of content 

🎙️The things that build a community that can’t wait to tune in every single week 

🎙️How to create moments that go viral 

You’ll hear: 

0:00 - Who is Ryan Jon 

3:09 - How they come up with new content every single week 

4:21 - This will give you the BEST reactions with any guests or your co-host 

5:10 - Where to find great content

6:38 - Should you tell your guests or co-hosts what you’re going to talk about?

9:36 - The KEY to incredible podcasts 

10:28 - And how to choose moments that will go viral 

12:12 - How to create a loyal community that can’t wait to listen every single week

14:00 - Getting 1000 people to show up to a meet and greet in 24 hours 

16:28 - Naming your community 

18:25 - How to get your community to actually engage and send in questions and stories 

20:38 - How to monetise your podcast without ads 

29:14 - The biggest thing that grew the show to millions of downloads 

32:46 - If you’re scared to start creating content, listen to this 

34:08 - How Toni & Ryan actually started 

36:08 - How to make sure people stay to the end of your podcast 

36:30 - The strategy to choose the right ads and partners for your show 

39:24 - If you want to start a podcast ask yourself this question first 

40:34 - Bringing your producers into the conversation 

42:19 - The team behind Toni & Ryan 

43:53 - Where you should focus your attention in 2026 

50:12 - The podcasts that inspire Ryan 

53:53 - Most embarrassing behind the scenes moment 

55:29 - Best advice that Ryan’s ever been given 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep13-ryan-jon 

Find Ryan over at https://www.instagram.com/ryan.jon
And listen to Toni & Ryan on
Apple - https://podcasts.apple.com/au/podcast/toni-and-ryan/id1526634903 

Spotify - https://open.spotify.com/show/5OzkclFjD6iAjtAuo7aIYt 

Youtube - https://www.youtube.com/@ToniandRyan 

Check out their Patreon here - https://www.patreon.com/cw/ToniandRyan 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice.

Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. 

Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need. 

We chat about: 

🎙️The 5 words that kill your credibility
🎙️A simple change that will make your guests (and listeners) lean in to every word you say

🎙️The hack for your posture that will make you instantly feel more confident 

🎙️What professional speakers and podcasters do to warm up 

🎙️And the awful speaking habit that actually makes people disengage 

You’ll hear: 

0:00 - Why we got Annelise on the podcast 

1:27 - The one thing every great speaker and podcaster does

6:03 - Do this before you start recording

6:45 - Exercises to do before you start recording 

8:28 - The breathing technique that will remove your anxiety in 30 seconds 

13:44 - Never eat this before recording

16:53 - Why two people can ask the same question but have a completely different podcast episode 

20:30 - What Steven Bartlett does to get MORE from his guests 

24:30 - The real reason you hate your own voice 

28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever 

37:31 - These words destroy your credibility 

39:37 - If you want to sound like the go-to say your sentences like this 

42:00 - If you think you ‘suck’ listen to this 

45:54 - The one question that builds instant report 

47:22 - How to be memorable 

Want to actually take action from this episode? Download the Debrief here - 

Find Annelise over at 

Instagram - @herspeakingcoach

Website - https://www.herspeakingcoach.com/

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there. 

If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months. 

In a world that is becoming saturated with AI Caleb believes that a strong personal brand is your greatest business advantage and he is passionate about creating not just likes … but a legacy. 

We chat about: 

🎙️What most content creators and podcasters get wrong
🎙️The secret to retention (even when your videos are over 6hrs long!) 

🎙️How do you find and attract incredible creatives 

🎙️And how do you get people to go from instagram to your long form on Youtube (it’s not what you think) 

You’ll hear: 

0:00 - Who is Caleb Ralston 

0:21 - Why most creators fail 

1:34 - Creator burnout is real 

3:30 - The greatest retention hack 

5:02 - Do THIS to build trust with your audience 

6:22 - Should you post every piece of content? 

9:19 - The two types of creators in this world 

13:23 - The key to getting 690K+ views and 30,000 email addresses from a video 

14:59 - Ask yourself these questions before creating any long form content 

17:20 - How to get people to consume your content 

20:32 - Why most podcast clips underperform 

22:52 - How Caleb promotes his long form content 

24:15 - The new video format Caleb is testing that has ridiculous results! 

29:06 - How to decide where to repurpose your longform 

34:50 - Why you shouldn’t optimise to go viral 

39:05 - What to do if you can’t figure out how to stand out 

41:54 - How to find the best creatives in the world 

49:07 - How to create a high performance culture with contractors 

54:11 - The podcast Caleb keeps coming back too 

 Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep11-caleb-ralston

Find Caleb over on 
Youtube - https://www.youtube.com/@CalebRalston
Instagram - https://www.instagram.com/calebralston/?hl=en
LinkedIn - https://www.linkedin.com/in/calebralston/

Watch the Branding Video here - https://www.youtube.com/watch?v=Ch4Sl0POBhU and How to Lead A Creative Team here - https://youtu.be/KThtvMu0bXA?si=fGsPtjLt61dqa6e5

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You’ve got the podcast, made the clips … but how do you actually convert someone from scrolling on social media to listening to your podcast. 

Today we’re joined by Monique Forcella aka The Socialista who has grown her following to over 90,000 people, speaks across the world, has sold millions of dollars of programs using ONLY organic marketing  and today she’s teaching you how to get people to listen (and convert) from your social media content and podcast  

We chat about: 

🎙️What makes content perform
🎙️The exact content calendar she’d use to grow her podcast and get people coming back week after week 

🎙️The messaging you need to use if you want to create demand 

🎙️What most podcasters (and creators) get wrong … It’s SO simple!! 

You’ll hear: 

0:00 - Why we’ve got Monique Forcella on the podcast 

3:03 - What your audience are craving right now 

4:44 - The four types of people who will buy (and consume) your content and offerings 

8:28 - Your step by step content calendar to promote your podcast 

9:21 - How to get your audience excited about your episodes 

10:17 - Add this on to the end of your recording session to get more listeners 

18:19 - If you have guests on your podcast … do THIS to promote your episodes

22:07 - The difference between regular content and content that converts 

27:30 - How to get your audience to tell you what they want! 

34:05 - Stories that convert 

36:00 - This ‘story’ got Mon 40 sales in one day 

39:31 - Don’t give EVERYTHING away 

42:32 - How to grow your following 

45:06 - Should you script your content and hooks for your podcast?

50:01 - If you feel overwhelmed about where to start listen to this 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/d9725ec95e

Find Mon over at @thesocialista - https://www.instagram.com/thesocialista_

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Netflix just announced they’re launching podcasts next year, Youtube had over 1 BILLION people watch a podcast last MONTH and still 9 out of 10 of the podcasts on Apple have under 10 episodes. 

Why? Today I’m going to tell you why most podcasts still fail and what you need to do if you want to start or grow a podcast this year. 

Tune in to hear 

🎙️How to make your podcast listener feel like you’re talking directly to them 🎙️What to do if you want to start a podcast in a saturated industry 

🎙️Things to do to make any guest say YES to being on your podcast 

🎙️How to organise your recording so that podcasting is sustainable for the long haul 

And so much more 

You’ll hear: 

0:00 - What it was really like starting my podcast 

2:36 - The REAL reason most podcasts fail in 2026 

4:00 - How to Stand Out EVEN if you’re in a saturated industry 

6:34 - The biggest missed opportunity in podcasting right now 

10:42 - How to choose the right guests for YOUR show 

12:45 - The systems that will make podcasting EASY 

16:40 - Never, ever, EVER do this 

17:56 - The things I am already changing with my podcast 

Get the EXACT formula we use to get our guests to say YES here 

Want to actually take action from this episode? Download the Debrief here - 

Listen to Nathan Chan’s episode here on YouTube 

Or Apple or Spotify 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

There aren’t many high profile founders that Nathan Chan hasn't interviewed. 

Nathan Chan is the CEO and Founder of Foundr - the podcast, magazine and entrepreneurial education platform trusted by over 4 million founders. He started Foundr from his bedroom with just $2,000 on a credit card and no audience, and has gone on to interview almost every founder including Richard Branson, Arianna Huffington, and Mark Cuban.

What does it actually take to get these guests to say yes? How do you convert your listeners into paying members and what is he testing and trialing right now? Tune in to hear this and so much more! 

We chat about: 

🎙️How to get your dream guests on your podcast and 🎙️Tools that will help you prep once they say YES! 

🎙️The monetisation strategy that actually works 

🎙️What the best podcasters in the world are currently testing (and looking for) 

You’ll hear: 

0:00 - Who is Nathan and Why He started Founder 

2:10 - Should you start a podcast now or is it too saturated?

5:31 - How did the podcast start?

7:50 - The new tech Nathan is testing to make his podcast go viral 

9:08 - The one thing that has driven the most growth for the podcast

12:12 - How to pitch yourself onto other podcasts 

14:57 - What sort of things are the Foundr team testing at the moment?

16:21 - Why it’s so important to have the right guests 

18:57 - If you want to increase your downloads and your reach … do this 

21:28 - One of Nathan’s favourite interviews 

22:34 - Why Foundr had a huge change … and what happened once they did 

25:38 - What preparation goes into getting ready for a huge guest 

25:43 - The new AI tool Nathan uses to do guest research 

30:31 - The guest that took the longest to get on the show 

32:15 - Use this tactic if anyone EVER says no to being on your show 

32:44 - How to get celebrities on your show 

39:48 - Nathan started focusing on THIS and it changed everything 

41:41 - How to monetise your podcast and ACTUALLY make money

48:39 - Your audience are your best customers … here’s how to get them to buy 

53:01 - Nathan’s advice for anyone starting podcasting today 

Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep8-nathan-chan

Find Nathan over at https://www.instagram.com/nathanchan/ and https://www.instagram.com/foundr/ And you can sign up for a $1 trial of Foundr here - foundr.com/membership 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you feel ready to start … you’ve waited too long. 

Danny Kennedy is a health and mindset coach to some of the world's most successful athletes, CEOs and execs, he’s the head trainer at KIC alongside Steph Claire-Smith and Laura Henshaw. His podcast the Fitness & Lifestyle podcast has over 11 million downloads and today he’s teaching you … How to Podcast.

We chat about: 

🎙️The content creators top podcasters should be watching 

🎙️What every single high performer he’s ever worked with or interviewed has in common 

🎙️The secret to podcast consistency every single week 

& We pivot into a Mindset/Coaching Session to teach you 

🎙️What’s holding you back from achieving success 

🎙️The reason high performers 

You’ll hear: 

0:00 - Why we wanted to talk to Danny Kennedy 

0:54 - Listen to THIS type of content if you want to grow your podcast 

6:00 - The work behind 600+ episodes 

11:34 - How to keep going, when your downloads aren’t increasing 

14:38 - The reality behind MOST podcasts 

15:15 - What changed to get Danny’s podcast to start growing 

22:35 - What to do if a guest says no to being on your podcast 

24:12 - The depressing story about Alex Hormozi 

26:32 - What every single high performer has in common 

31:03 - If you’re worried about someone judging you … listen to this! 

32:55 - Are you self sabotaging?

36:05 - The mindset shift you need to make if you want to get results 

37:37 - You are ‘manifesting’ right now … whether you know it or not 

42:19 - How to find ‘evidence’ that this is working …

43:58 - But none of this will work unless you change this first

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep7-danny-kennedy 

Find Danny over at 

@djkfitness - https://www.instagram.com/djkfitness/?hl=en 

Listen to The Fitness & Lifestyle Podcast on 

Apple: https://podcasts.apple.com/co/podcast/the-fitness-and-lifestyle-podcast/id1104769476 

Spotify: https://open.spotify.com/show/50wy0OVAgMdCKcFsoYgvoX 

& Youtube: https://www.youtube.com/@DANNYKENNEDYFITNESS/featured 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters are sabotaging their own growth … and they don’t even know it. 

Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with  t Meta, Pinterest, TikTok and Klaviyo earlier this year. 

You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way. 

We chat about: 

🎙️How to get people talking about your podcast EVEN in a saturated market 

🎙️When you should start running paid ads 

🎙️The huge mistake most podcasters make before they even hit record 

🎙️Her number one hack to generate attention (and it’s FREE!) 

0:00 - Who Is Shelby Van Zwol 

2:47 - Why Shelby thinks DOAC is such a popular podcast 

4:31 - What to do if you’re struggling to get any new listeners to your podcast 

7:28 - Where should you be marketing your podcast?

9:10 - How to get people talking about your podcast (or product) 

11:15 - Does your podcast have a strong enough niche?

13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page?

17:41 - Marketers Bias is sabotaging your content 

19:43 - You won’t believe what Chain Social are about to do …. 

23:19 - How you can apply this to your podcast 

27:52 - These types of content will get people to listen to your podcast 

33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started) 

36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST 

40:17 - Your very own mini ads masterclass 

52:38 - The key to standing out in the podcasting world today 

Find Shelby over at @shelbyvanzwol and @chainsocial 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 
Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

How do you build a podcast that people want to binge? 

Erika Cramer (aka The Queen of Confidence) has built a podcast with millions of downloads with listeners who can’t wait to tune in every single week, she’s sold out book tours, speaks across the world and every single day she helps people to become more confident and finally do the thing. 

We chat about: 

🎙️How to secure celebrity guests on your podcast 

🎙️The really simple shift that builds connection with your audience 

🎙️The secret to building a brand identity that people never forget

🎙️How to overcome imposter syndrome and actually start your podcast 

0:00 - Who Is The Queen of Confidence? 

1:30 - Why she loves DOAC and what you can learn from it 

2:28 - The one thing Erika does that builds an incredibly engaged community (it’s SO simple!) 

5:25 - Do THIS when someone comments on or shares your podcast

6:30 - The power of podcasting 

10:44 - Three things to do to build community 

13:23 - The key to leaving a lasting impression 

18:10 - How Erika got Gary Vee to say yes to being on her podcast 

20:32 - And the secret insider tip that worked for Chris Do 

24:20 - How to calm your nerves before a huge interview

27:51 - How to get your guests out of PR mode 

31:12 - The prep Erika does before a big interview 

38:37 - If you’re scared to start (or grow) your podcast … this is the pep talk you need 

42:42 - What about if you have imposter syndrome?

47:25 - The advice Erika would give herself starting out 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep5-erika-cramer

Listen to Erika’s episode with Gary Vee here on YouTube - https://www.youtube.com/watch?v=4p8IC-ooHNQ  and here on Spotify - https://open.spotify.com/episode/5R6ewBAs75YeIPrrmyGzcl 

Find Erika over at @thequeenofconfidence - https://www.instagram.com/thequeenofconfidence andThe Confidence Chronicles Podcast - https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast