How Do I Podcast?

There are so many podcasts that have potential to be the next big thing OR at least the tool that can position you as the go-to for your industry.
But they miss the opportunity 

They’ve got the guests, they’ve got the brand, they’ve got every ingredient of a great conversation and podcast.

And people come to listen for an episode or two … but then they leave again. 

So I wanted to know what the fastest growing guest podcasts in the world are doing … and turn that into a framework that's easy to remember and actually gets you results. 

Check out the debrief here for the download and prompts so you can actually put this into action and send me a message over at @howdoIpodcast if you test it out!

Loved this? If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs

00:00 Am I actually a good interviewer?
01:20 What makes someone return for the host
02:01 The generic podcast advice that will never build an audience or authority
03:43 What your question reveals about you
05:44 The real questions you should be asking
07:37 When should you challenge a guest?
09:24 The words you need to stop saying even though your guest probably loves them
13:08 How to put the four skills together
14:02 The best way to practice before your next interview
15:09 What to do next

If you’re ready to take action from this episode, download the Debrief here - https://project-c-2.kit.com/fbcc84ebdf

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most people tell you that you need to wait.

Wait until you have enough downloads, a massive audience, an insane guest list.

But today’s guest is proof that YOU don’t. You just need a plan.

Doone Roisin is the host of Female Startup Club, she’s done over 750 episodes and interviewed some of the most incredible founders including Leila Hormozi, Jo Malone, Allison Ellsworth and so many other incredible women.
Today we’re going to teach you how to land guests of that calibre but more importantly, how to build a show that once you have those guests … listeners want to come back week after week after week.

You’ll hear

🎙️The guest referral and distribution strategy that helped the show grow
🎙️ How to use SEO to get your podcast featured (and the lists you should be building)
🎙️ What brands actually need to hear before they will consider a partnership (and who to reach out to)
🎙️Why impressive guests alone won’t build listener loyalty
🎙️What to do when you have outgrown your podcast’s original topic or identity
🎙️How FSC is turning passive listeners into an active online and offline community

If you want to learn more about how to get YOUR podcast featured on Claude and ChatGPT check out this episode with Jeremy Cabral - https://youtu.be/0HrEBgueeNs

00:00 - From Stage Fright to Buckingham Palace
00:57 - FSC 2.0: When Your Show Outgrows Its Original Idea
05:35 - When you start to feel cringe … do this
08:57 - The One Guest That Opened the Door to Everyone Else
12:05 - How to leveerage SEO + Guest Distribution for Growth
15:29 - 4,000 Downloads. Then Everything Changed.
20:49 - You’re emailing the wrong person
22:42 - What does a top production team look liek?
25:15 - Listeners Don’t Want Another One-Way Relationship
28:00 - The moment Doone nearly quit
30:44 - Should you Rebrand or Take Your Audience With You?
36:58 - The reason guests don’t build loyalty
40:19 - If Solo Episodes Feel Weird. Try this
41:04 - LinkedIn Is Doing Something Instagram Can’t
42:39 - One Interview, 30 Clips …. and a Built-In Test
51:31 - One Sentence Made Her Dreams Much Bigger
53:38 - Podcast recommendation we’ve never heard before
55:03 - FSC’s Next Era Starts Here

Connect with Doone over at https://www.instagram.com/dooneroisin/?hl=en
Listen to Female Startup Club on Apple (https://podcasts.apple.com/au/podcast/doone-roisin-podcast-conversations-on-health-wealth/id1488434209) , Spotify (https://open.spotify.com/show/4abb1zaJvy5kM9l0abIxSF) or Watch on Youtube - https://www.youtube.com/channel/UCIeqjd6tglzJ_jP2ZQkWYKQ

Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

One clip generated 4 million views … and then they did it again.
But why did it work?

Daniel Beardall started Bothsides Podcast back in 2021 with his then Co-host Kevin Buchanan and it’s grown into one of the top real estate podcasts in the country.
But while he was growing it, he also found a way to turn the podcast into something that generated leads for his business, grew his personal brand and became the tool that got him into rooms he could have never imagined walking in. 

And along the way he and a guest gave away $200,000 on the podcast and hosted a party on a super yacht. 

If you’ve been thinking about starting a podcast as a business owner this is the blueprint into how to actually make it make money for you … whilst still having fun. 

We talk about
🎙️How to repurpose one podcast into 15+ pieces of content
🎙️What to do the second a clip goes viral
🎙️How to land sponsors for your podcast
🎙️Should you charge guests to be on your show?
🎙️The number one thing you should do before EVER agreeing to have a co-host 

You’ll hear:

00:00 - How one episode hit 3 million views
04:17 - The best way to generate leads
07:21 - 3 ways a podcast grew Daniel’s entire business
11:14 - What happens in the 5 minutes after you stop recording
12:11 - 4 million views on a single reel
15:28 - Did giving away $200K actually grow the show?
26:40 - The $25,000 podcasting strategy
30:10 - Taking the podcast on an $80k superyacht
32:51 - The reason the show stalled … and what every podcaster should think about
36:52 - The one repurposing strategy every podcaster should focus on
39:33 - How to repurpose one episode into 15+ pieces of content
43:15 - Posting a reel twice and getting another 110,000 views
45:00 - How much does producing a podcast at this level actually cost?
47:23 - Do this before you start a podcast with a co-host
57:32 - The podcast Daniel would start if he owned a local business
01:02:03 - The 2026 growth play most podcasters are missing

Connect with Daniel over at https://www.instagram.com/daniel_beardall
Listen to Bothsides on Apple (https://podcasts.apple.com/us/podcast/bothsides-podcast/id1585830750) , Spotify (https://open.spotify.com/show/3wNWmFad9vzMqAwHfNaNzT) or Watch on Youtube - https://www.youtube.com/@bothsidespodcast

Loved this episode? Learn from Spotify’s Creator Partnerships Manager for AUZ Jordyn Christensen on Apple (https://podcasts.apple.com/us/podcast/what-the-best-creators-on-spotify-are-doing-with/id1840086977?i=1000787255007), Spotify (https://open.spotify.com/episode/4sjW2sSVDt2Q1f6KC0Qaak?si=cYRnT48rRRmXAwvMIqDSyw) or Youtube - https://youtu.be/OcQs3r_XoLw 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice.

Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. 

Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need. 

We chat about: 

🎙️The 5 words that kill your credibility
🎙️A simple change that will make your guests (and listeners) lean in to every word you say

🎙️The hack for your posture that will make you instantly feel more confident 

🎙️What professional speakers and podcasters do to warm up 

🎙️And the habit most people do that makes people STOP listening 

You’ll hear: 

0:00 - Why we got Annelise on the podcast 

1:27 - The one thing every great speaker and podcaster does

6:03 - Do this before you start recording

6:45 - Exercises to do before you start recording 

8:28 - The breathing technique that will remove your anxiety in 30 seconds 

13:44 - Never eat this before recording

16:53 - Why two people can ask the same question but have a completely different podcast episode 

20:30 - What Steven Bartlett does to get MORE from his guests 

24:30 - The real reason you hate your own voice 

28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever 

37:31 - These words destroy your credibility 

39:37 - If you want to sound like the go-to say your sentences like this 

42:00 - If you think you ‘suck’ listen to this 

45:54 - The one question that builds instant report 

47:22 - How to be memorable 

Find Annelise over at 

Instagram - @herspeakingcoach

Website - https://www.herspeakingcoach.com/

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

72% of people now prefer video over audio podcasts and the average Australian is consuming 8.3 podcasts per week. 

We’ve spoken over the last few weeks about how podcasts can be a great tool for getting AI tools to recommend you (check out Jeremy’s episode here - https://youtu.be/0HrEBgueeNs, how to use them to get PR and attention (check out Jessy’s episode here - https://youtu.be/rlk_fjnoPFo)
And today I’m talking to Jordyn Christensen about how to actually make money as a podcaster, what Spotify tools work the best for building a community FAST, how the top charts really work and what some of the best podcasters in the world are doing to grow. 

Jordyn leads creative partnerships at Spotify which which means she spends her days inside the data, working with the creators who are growing fastest and earning the most. But before that she co-founded Centennial World and co-hosted Infinite Scroll for four years so she doesn’t just know creators, she’s been exactly where you are now.

We talk about
🎙️Why 72% of listeners now prefer video, and the viewing habit that will surprise you
🎙️How the Spotify Partner Program works and the three revenue streams you can earn from one episode
🎙️The mistake that is keeping your show off the charts
🎙️The most underused growth lever in podcasting right now
🎙️What the best podcasters are now doing in the first 60 seconds
🎙️How to build a community that grows the show for you

You’ll hear 

00:00 - The Spotify stats that change how you think about video
02:07 - How Jordyn went from beauty writer to Spotify
04:05 - What listeners actually want in 2026
07:48 - How podcasting has changed since video arrived
10:52 - Why 72% prefer video and how to capture their attention
15:30 - The mistake audio-first shows make when they add video
17:19 - What actually drives huge growth on Spotify
20:54 - The real secret to landing on the Spotify charts
23:58 - The most underused growth strategy in podcasting
28:24 - What the best creators do that everyone else misses
31:59 - How to actually make money on Spotify
34:29 - The sponsorship tool that will change how you run ads
36:18 - $100 million paid out and what creators are really earning
40:54 - What Jordyn would do if she was starting over today
43:53 - Why your back catalogue is your hidden growth engine
45:37 - How to get people to comment, subscribe and stay
49:45 - Keeping community alive as you scale
56:26 - The show Jordyn wishes someone would create

Connect with Jordyn over at https://www.linkedin.com/in/jordyn-christensen-875b9a116/ and https://www.instagram.com/jordyn_christensen/?hl=en

Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ   

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

He exited for $180 million … and then decided to start a podcast.

A few years later he and his team now reach over 35 million people every single month and reverse engineered strategies from some of the biggest creators and companies in the world, including Netflix.

But you’ve probably heard that side of Frank Greef’s story before. Today I want to talk to you about Chew The Fat.
The podcast he started in 2023 where he interviewed over 100 of Australia’s best entrepreneurs, creators and founders whilst leading the way for so many other shows to follow.

We talk about
🎙️ How to grow your podcast (or social media account) quickly in 2026
🎙️ Building a content team and getting them aligned to your vision and goals
🎙️ The one thing you should never use AI for
🎙️ How to stand out when doing cold outreach (from a man who’s inbox is overflowing)
🎙️ How to use AI to build your own content strategy that actually works

You’ll hear 

00:00 - The one thing every AI still can't fake
01:11 - He'd just made $180 million. So why start a podcast?
04:25 - The one thing he did for every single guest that no other podcaster did
08:36 - The guest who said no for a year and a half
10:47 - Frank’s one rule for success
12:26 - How he prepped for every interview
14:58 - The edit that flopped, and the iPhone video that didn't
20:07 - The one thing you should never let AI do
22:32 - 9 million to 35 million a month. What changed.
24:20 - How to create a content plan thats geared to win
28:27 - 40 posts a day so they could find the one winning combination
37:36 - The DM that sold his business
48:38 - If it wasn't about business, he'd make this instead

Connect with Frank over at https://www.linkedin.com/in/frankgreeff/ and https://www.instagram.com/frankgreeff_/?hl=en
See Kinso here - https://www.kinso.ai/
check out Chew the Fat on Apple and Spotify (https://open.spotify.com/show/6xOVfqbxp7vCVCTtmU4jt1?si=2cdc187dec1843f6&nd=1&dlsi=dd51bb24600e420b)

Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ   

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 1.5 million subscribers (it will be more once you read this). 

Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry. 

If you’ve ever wanted to know: 

🎙️How to Build Trust with your Audience 

🎙️Whether YOU should Start Podcast 

🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI 

🎙️How to monetise your podcast and content 

Listen all the way through this one. 

0:58 - Why we got Dain on & The Podcast Dain listens to every single week 

3:48 - Youtube’s HUGE move on AI generated content 

5:43 - The biggest opportunity that’s come from Dain’s Podcast 

8:56 - How to use a podcast to build trust with your audience 

10:33 - Using your podcast to position YOU as the go-to 

17:50 - Why most podcasts never find their audience 

21:52 - How to set your podcast up for success from day one 

27:59 - Should YOU start a podcast in 2025?

30:03 - The mistakes Dain made when he started podcasting 

31:36 - What Dain does after every single episode 

37:21 - If you’re nervous about starting a podcast, listen to this 

42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2 

45:16 - If you’re NOT spending your time on this in 2025, you will fail 

45:57 - How to use AI to create content that performs 

47:41 - This is the best performing content right now

49:50 - Do founders need to be involved in creating content?

51:41 - How to build and monetise a community  

Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here 

Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A 

Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703
Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn 

Want to actually take action from this episode? Download the Debrief here … 

Find Dain over at 

Instagram - https://www.instagram.com/dainwalker
And Agency Podcast 

Youtube - https://www.youtube.com/@agencypodcast 

Instagram - https://www.instagram.com/agencypodcast_/ 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Only 6% of podcasts make it past 10 episodes … and so many of them have so much potential. 

Not just potential to monetise but potential to actually help the people listening.
So today I’m giving you the 3 step framework that makes podcasting easy AND helps you to find topics that people actually want to listen to. 

You’ll learn
🎙️ The five questions that mean you never run out of things to record
🎙️ The outlier method: how a 2,000-follower account pulled 250,000 views, and how to use it
🎙️ The exact calendar to make sure you’re always ahead
🎙️ Exactly what to do when a guest cancels, someone gets sick, or you lose a file
🎙️ The two types of podcasts that are winning right now 

Loved this episode? Listen to Caleb Ralson break down how he got over 600K views and 30,000 email subscribers from one video - https://youtu.be/L6TMKg_0XT8?si=yUQf6U_HP2R0adeZ   

You’ll hear: 

00:00 -Over 40% of podcasts started this year have already quit
01:40 -Why 94% never make it past episode 10
02:30 -The three things you have to get right to stay consistent
03:00 -How to know what to record
04:15 -The outlier method (2,000 subscribers, 250,000 views)
06:00 -The five questions that will give you endless content
08:15 - Get daily updates for your podcast + industry
11:00 - The best idea in the world still flops without this
12:00 - What should your recording cadence look like?
16:50 - What to do when it all goes wrong
19:20 - The two types of podcasts winning in 2026
22:45 -The part of podcasting no one talks about
23:00 -Why the payoff is closer than you think

Get the AI prompts for macro research and topic ideas here: https://project-c-2.kit.com/46d203bd72

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Someone less experienced and knowledgeable than you is probably getting recommended by Chat GPT, Claude, Gemini and all of the other tools right now.

Why? 

Because they’ve implemented a strategy that puts them as the first choice for LLMs when they are looking for brands and products to cite.

This week I’m sitting down with Jeremy Cabral, Co-Founder fo Finder and an expert at organic, paid and now AI-led SEO.
But that’s not all we talk about, Jeremy and the Finder team are behind some incredible podcasts including incubating Two Broke Chicks AND he shares how he took his account from 800 to over 10,500 in 3 months 

You’ll learn
🎙️How AI decides which brand to recommend and which platforms to use
🎙️The websites answer engines cite most often
🎙️The best platform to get other people talking about you
🎙️Why your podcast is invisible to AI and the page that fixes it
🎙️How to use AI to research media opportunities and guests
🎙️Why most company branded podcasts fail and how to do it properly 

Loved this episode? Listen to the one with Jessy Marshall on How to Get Everyone Talking About You Here -  https://youtu.be/rlk_fjnoPFo?si=rleY3bwtvSJAjVOk 

We Talk About:

00:00 -Why the co-founder of Finder is on a podcasting show
02:07 -Why AI can't see inside your podcast
02:26 -The page that makes your show findable
03:00  - How to get Chat GPT to recommend your brand 
03:40 -Google changed its position on AI generated content
06:03 -Where LinkedIn ranks inside answer engines
07:34 -How to use reddit to increase your chance of getting found
09:22 -How to find the threads already ranking for your keywords
12:11 -The tools worth your time
22:00 -Turning your calendar, LinkedIn and messages into a searchable CRM
24:15 -The one thing Jeremy won't use AI for
26:57 -Getting 350,000 views from an 800 follower account
32:28 -Building Two Broke Chicks
33:42 -Why nobody wants to listen to your company podcast
45:03 -Where to find talent for a brand show
46:23 -How to get your entire team invested in growing the podcast 

Connect with Jeremy over at https://www.instagram.com/jeremyjcabral/?hl=en and https://www.linkedin.com/in/jeremycabral/ 

And check out Joe Stolte and his work with AI agents over here - https://www.instagram.com/joestoltelive/?hl=en 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Ever wondered how massive brands get everyone talking about them before they even launch?

Enter Jessy Marshall. Founder of Hive HQ and the PR genius behind viral launches for Naked Sundays, BOOF, and Bangin' Body. From building massive launch hype to landing products in Khloé Kardashian's hands, Jessy knows how to get everyone talking.

We deep dive into how podcasters can borrow high-impact PR strategies to turn every single episode into a major event. 

We chat about: 

🎙️The pitch strategy for landing high-profile guests (and how to bypass "no")

🎙️The exact timeline you should use to tease upcoming releases without losing audience interest

🎙️Creative ways to get media attention even if you don’t have a massive following yet

You’ll hear: 

0:00 - The Secret to Getting Big Brands into Kardashian Hands

2:00 - Milking the Moment: What to Do After Going Viral

3:02 - The 12-Month Hype Engine Behind a Massive Launch

7:58 - What All Podcasters Should Do BEFORE Their Next Release

10:32 - The News Hook Strategy. How to Get Media Attention Without a Following

13:01 - The #1 Mistake Creators Make with AI Pitching

16:15 - Guerilla PR Tactics: Pizza Boxes, Cakes, and Easter Eggs

17:26 - The Goldilocks Window: The Golden Rule for Teasing Content

21:18 - The Call Her Daddy Easter Egg Strategy

23:36 - The 4-Week Playbook for Launching a Brand New Show

28:59 - Turning 24-Hour Stories into Evergreen Content

35:14 - Host Dinners & "Anti-Competitive" Networking Events 

47:33 - Why 90% of Podcasts Die After Episode 10 (And How to Avoid It)

You can connect with Jessy on instagram @jessymarshall (https://www.instagram.com/jessymarshall/?hl=en) and Hive @hq.hive (https://www.instagram.com/hq.hive/?hl=en)

🧩 Discover Your Human Design: Want to know if you're built to create non-stop projects? Take the free test – [Link Here]

If you’re ready to take action from this episode - Download the Debrief here - 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast