How Do I Podcast?

If growing your podcast in 2026 is one of your New Years Resolutions then welcome, you’re in the right place.

Today I’m answering your most commonly asked podcasting questions, and walking you through the five things that truly matter if you want a podcast that people come back to every single week.

You’ll hear:

🎙️The 5 non negotiables if you want to grow your podcast in 2026

🎙️How long your episodes should be (and how to know when they’re too long)

🎙️Your podcast equipment - where you should invest your money (and where you’re wasting your time)

0:00 - Should you start a podcast in 2026?

1:58 - Where the majority of people are focusing their attention right now 

3:13 - Does longform or short form perform better? 

8:45 -#1 - Most people never answer this question

9:36 - #2 - Why does THIS podcast need to exist?

10:49 - #3 The question that helps you find your dream listeners

12:32 - #4 - How to decide on your growth strategy 

14:02 - Alex Coopers masterclass on Social Media 

14:53 - #5 - The most important question to ask yourself 

18:24 - Podcasting equipment 101 - What to buy and what’s a waste of money

21:37 - The most important part of your setup regardless of budget

22:39 - How long should your podcast episode be? 

24:33 - The best way to get rid of podcast nerves when you’re starting out 

27:29 - Why podcasts are great for anyone who is just starting to do speaking gigs and interviews

28:57 - The content you should be posting on social media in 2026 to grow your podcast 

30:05 - The content that has performed the best for us in 2025 

31:37 - If you’re doing this with your podcast, it will be SO hard to get people to care about (and engage with) 

34:55 - Gary Vee’s guide to repurposing long form

36:17 - If you’re still stuck, listen to this 

Grab your podcasting equipment checklist here - https://project-c-2.kit.com/equipment-list 

(What to buy, what to skip and discount codes too!)

Ready to go all in on your longform? Get the worksheet with your 5 questions here - http://project-c-2.kit.com/five-questions

Want your podcast to be something people can’t wait to listen to in 2026 that positions you as the go-to? Send me the world LMP over on instagram - www.instagram.com/alyciachapman_

Listen to Anita’s episode 10x Your Podcast Growth without Spending Any Money on Spotify, Apple or YouTube.

Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify, Apple or YouTube.

Grab Gary Vee’s Guide on how to turn long form video into 64 pieces of content here.

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 
Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

What goes into creating podcasts for some of the world’s most loved celebrities? 

Today I’m sitting down with the incredible Amelia Chappelow. 

Amelia started her career with the ABC and Triple J creating the Like a Version podcast so many people still love today. Since then she’s been involved with Linda Marigliano's Tough Love podcast, The #1 Spotify Podcast 'Who Is Daniel Johns? 

And worked with incredible shows across Earwolf, Spotify and Sirius XM including Storytime with Seth Rogen, Bitch Sesh with Casey Rose Wilson & Danielle Schneider, Unspooled with Paul Scheer & Amy Nicholson, Scam Goddess with Laci Mosley, I Weigh with Jameela Jamil, and TV, I Say w/ Ashley Ray.

She’s now Head of Content at MIK Studio where she recently launched Storytime with Kayla Jade (a #1 podcast across Australia) and Myf Warhurst’s The Moment. 

We chat about: 

🎙️The word most podcasters use that shuts your audience out 

🎙️A strategy most producers leverage to grow their shows (but never really talk about!) 

🎙️How to structure your episodes so people can’t WAIT to listen to the next episode 

You’ll hear: 

0:00 - Who is Amelia Chappelow & Who Has She Worked With?

6:24 - What it’s like working on a celebrity show? 

7:55 - How can a producer add value to a podcast?

16:54 - The most IMPORTANT question to ask yourself before recording any episodes

18:05 - How to make your listeners feel like you’ve made this podcast episode just for them 

20:01 - How should you script?

27:27 - Are you closing the doors on your listener?

29:54 - Use this small shift to hook your listeners in to wanting more

31:48 - The building blocks of a great show 

35:49 - How to grow your show organically 

39:21 - What Amelia includes to make sure listeners come back every single week 

42:01 - What goes into a successful podcast launch 

52:05 - The podcast Amelia keeps coming back to every single week 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep-16-amelia-chappelow 

Find Amelia over at @ameliachappelow and https://www.ameliachappelow.com/  

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Morgan Nelson has shared stages with Steven Bartlett, Chris Williamson, has sold out events and got millions of downloads on his podcast every single month. 

But … it took him 18 months to start his podcast. 

He had a voice in his head saying he wasn’t ready, that he needed to do (insert limiting belief here) BEFORE he could get behind the microphone, and his advice to you? Start now. 

If you want to know how to get out of your own way (and the science behind why you’re there in the first place), the platforms and tips you need to actually grow and what Morgan has learnt from some of the best podcaster in the world, this is your episode. . 

We chat about: 

🎙️How Morgan preps for interviews now and the type of question you should NEVER ask 

🎙️What he did on Youtube to get more downloads in 6 months than the 3 years earlier 

🎙️How Morgan sold out his event and what you can learn from this for your podcast 

You’ll hear: 

0:00 - Who is Morgan Nelson 

2:06 - Why Morgan Nelson put off starting his podcast 

5:25 - The change that brought in a million podcasts a month 

10:15 - Hormozi checks this, and if you do it … it’s an instant no to being on your podcast 

10:52 - How to prepare for your guest episodes 

12:46 - Speaking on stage with Steven Bartlett & Chris Williamson 

13:25 - How Chris Williamson prepares for his episodes (Morgan tried it and 10x’d his downloads!!) 

16:27 - What Morgan is currently testing with the podcast 

20:59 - The mistake most people make that turns their audience off 

25:03 - How to build hype for your podcast or event 

40:40 - Do this to sell out your event (or find new listeners!) 

47:17 - Do you think Steven Bartlett does this? 

48:48 - It’s not your fault you haven’t taken action on your podcast or content yet … this is what’s stopping you 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep15-morgan-nelson

And check out the 7 Techniques the best podcasters in the world use here - https://project-c-2.kit.com/7-techniques

Find Morgan over at @morgantnelson on IG, @morgantnelson on YouTube and https://morgantnelson.com/ and his podcast Dream Out Loud on Spotify and Apple.

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You don’t need a huge audience to get brand deals and people to talk about your podcast … but you do need the things we talk about in this weeks episode.

Today I’m joined by Pru Corrigan from One Day Dream, the team behind Just For Girls, Where’s Your Head At, Ready or Not, Culture Club, The Pump Up Pod, Hotter Than Yesterday and Hear Me Out Podcasts and Talent Agency to some of Australia’s favourite creators. 

We chat about: 

🎙️How to pitch yourself and your podcast (and what you should NEVER do) 

🎙️What the best podcasters are doing every single day to get their audience bought in 

🎙️The clickbait strategy that’s working right now to get more people to consume your content 

You’ll hear: 

0:00 - Who is Pru Corrigan 

2:00 - Why One Day Dream started building their podcast stable 

4:18 - The reason most brands won’t invest in podcasting 

4:58 - What the best podcasters are doing to get brands to say yes

6:11 - How can you get people to notice your podcast

8:28 - This influencer got 80,000 people to attend an event and sold out her products by creating connection 

9:28 - In 2026 people are going to be wanting more and more of this 

11:35 - The Double E’s you need to win at podcasting

11:57 - The EXACT script to get you onto your dream podcasts 

14:48 - How to pitch to your dream brands for sponsorship or collaborations

18:14 - The risky move to get dream brands to fall in love with you and your audience 

20:25 - How Pru got the attention of Sephora 

23:01 - What the biggest influencers do to build community 

28:17 - The brand partnerships that aren’t being done right now 

28:54 - The different ways you can monetise your podcast 

33:35 - How to deal with negative PR and backlash 

35:24 - What you should do if your reel goes viral 

38:14 - Do you need to censor yourself if you want brand partnerships?

38:49 - The types of podcasts that are blowing up in 2025 

39:55 - How do ODd decide if a podcast is going to be good or not

43:35 - The secret to making a show people want to listen to 

44:29 - Do you need to treat podcasting like a full time job?

47:17 - Can you just outsource everything to a producer?

50:58 - Mic Drop Moments 

Want to actually take action from this episode? Download the Debrief here - 

Find Pru over at @prucorrigan, @onedaydreamteam, on LinkedIn and her website https://onedaydream.com.au/   

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

7/10 people read a podcast episode’s shownotes before they even decide to listen to your podcast. 

I never used to believe this but as I’ve got more and more time poor, I’ve become that person 🙋🏼‍♀️
And if that’s you? Hi … Welcome to our Shownotes!

Today Anita Siek from Wordfetti joins us to teach you how to craft words that make people take action BUT she’s not just any copywriter. Anita studied psychology, linguistics and worked as a lawyer before starting her brand Wordfetti so if there is anyone that is going to teach you how to write (and talk) so that people take action … It's her. 

We chat about: 

🎙️The three hook types that work to capture someone’s attention every single time (and how to use them for your episode titles)

🎙️How to not only spend LESS time planning recording content… But also increase the chances of someone buying from you

🎙️Why the content you’re creating right now might not be giving you the results you want (and the 3 things to do instead) 

You’ll hear: 

0:00 - Who is Anita Siek 

1:40 - The stat that will completely change how you think about your podcast! 

3:37 - How to write a podcast episode title that makes your ideal audience want to listen 

3:49 - The three types of hooks that are outperform ALL others right now

11:51 - How to make your audience feel like you completely understand every single problem they have 

18:18 - If you want your podcast to build a cult like community, you need to have this nailed 

25:16 - The prompt that will make ChatGPT actually sound like YOU 

28:46 - Why you need to STOP posting educational content if you want people to buy from you 

30:21 - The type of content to post if you want to be known as the go-to person in your niche   

40:34 - 5 things you need to do to attract your ideal audience that can’t wait to listen to every week

42:37 - The one thing that will make your content unskippable (and most people don’t do!) 

43:48 - What I wish we could have in this podcast, but have chosen not to (and why) 

50:40 - The podcast you should all listen too and the best advice Anita has ever received 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/anita_siek

Find Anita over at @anitasiek and https://anitasiek.com/wordfetti
And listen to her podcast on
Apple - https://podcasts.apple.com/us/podcast/brandfetti/id1464154049

Spotify - https://open.spotify.com/show/25t0wDskK5z4wofCWFgM0A

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Toni & Ryan has been named by Apple as a podcast they love, is on the top charts every single week, gets millions of downloads every single month and was named as one of Australia’s favourite podcasts … but it started out as two friends recording a demo and having a laugh. 

Today I’m joined by Ryan Jon to talk about building the community behind Toni and Ryan (The TARPers), and how they’ve built a podcast so many people love to listen too every single week.

From the content strategy, reels and what’s actually worked to grow the podcast we cover it all! 

We chat about: 

🎙️The strategy to make sure you NEVER run out of content 

🎙️The things that build a community that can’t wait to tune in every single week 

🎙️How to create moments that go viral 

You’ll hear: 

0:00 - Who is Ryan Jon 

3:09 - How they come up with new content every single week 

4:21 - This will give you the BEST reactions with any guests or your co-host 

5:10 - Where to find great content

6:38 - Should you tell your guests or co-hosts what you’re going to talk about?

9:36 - The KEY to incredible podcasts 

10:28 - And how to choose moments that will go viral 

12:12 - How to create a loyal community that can’t wait to listen every single week

14:00 - Getting 1000 people to show up to a meet and greet in 24 hours 

16:28 - Naming your community 

18:25 - How to get your community to actually engage and send in questions and stories 

20:38 - How to monetise your podcast without ads 

29:14 - The biggest thing that grew the show to millions of downloads 

32:46 - If you’re scared to start creating content, listen to this 

34:08 - How Toni & Ryan actually started 

36:08 - How to make sure people stay to the end of your podcast 

36:30 - The strategy to choose the right ads and partners for your show 

39:24 - If you want to start a podcast ask yourself this question first 

40:34 - Bringing your producers into the conversation 

42:19 - The team behind Toni & Ryan 

43:53 - Where you should focus your attention in 2026 

50:12 - The podcasts that inspire Ryan 

53:53 - Most embarrassing behind the scenes moment 

55:29 - Best advice that Ryan’s ever been given 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep13-ryan-jon 

Find Ryan over at https://www.instagram.com/ryan.jon
And listen to Toni & Ryan on
Apple - https://podcasts.apple.com/au/podcast/toni-and-ryan/id1526634903 

Spotify - https://open.spotify.com/show/5OzkclFjD6iAjtAuo7aIYt 

Youtube - https://www.youtube.com/@ToniandRyan 

Check out their Patreon here - https://www.patreon.com/cw/ToniandRyan 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters spend thousands on equipment, editing, and marketing... but they're forgetting the ONE thing that actually makes people listen: their voice.

Annalise McCarthy is the speaking coach who turned her own anxiety and speech impediment into a superpower. She trains some of Australia’s top leaders, CEOs and executives to speak with confidence and command any room. 

Regardless of how many episodes you’ve recorded, most people secretly sabotage themselves every time they speak … The good news though? It takes just 60 seconds a day to fix it and we’re going to give you the exact steps you need. 

We chat about: 

🎙️The 5 words that kill your credibility
🎙️A simple change that will make your guests (and listeners) lean in to every word you say

🎙️The hack for your posture that will make you instantly feel more confident 

🎙️What professional speakers and podcasters do to warm up 

🎙️And the awful speaking habit that actually makes people disengage 

You’ll hear: 

0:00 - Why we got Annelise on the podcast 

1:27 - The one thing every great speaker and podcaster does

6:03 - Do this before you start recording

6:45 - Exercises to do before you start recording 

8:28 - The breathing technique that will remove your anxiety in 30 seconds 

13:44 - Never eat this before recording

16:53 - Why two people can ask the same question but have a completely different podcast episode 

20:30 - What Steven Bartlett does to get MORE from his guests 

24:30 - The real reason you hate your own voice 

28:33 - The 60 second exercise to remove ‘uhm’ from your vocabulary forever 

37:31 - These words destroy your credibility 

39:37 - If you want to sound like the go-to say your sentences like this 

42:00 - If you think you ‘suck’ listen to this 

45:54 - The one question that builds instant report 

47:22 - How to be memorable 

Want to actually take action from this episode? Download the Debrief here - 

Find Annelise over at 

Instagram - @herspeakingcoach

Website - https://www.herspeakingcoach.com/

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

When everyone else is making shorter videos and putting things behind pay walls Caleb Ralston has given away the most valuable personal branding course on the internet completely for free, and he’s not stopping there. 

If his name sounds familiar before he started Ralston Caleb built and led the Hormozi’s 18 person media team and grew their audience from 1.2M to over 11.5M and generated over 3 Billion organic impressions in 12 months. Before that he was part of GaryVee’s team and grew his Tiktok following from 300K to 3.5M in 3 months. 

In a world that is becoming saturated with AI Caleb believes that a strong personal brand is your greatest business advantage and he is passionate about creating not just likes … but a legacy. 

We chat about: 

🎙️What most content creators and podcasters get wrong
🎙️The secret to retention (even when your videos are over 6hrs long!) 

🎙️How do you find and attract incredible creatives 

🎙️And how do you get people to go from instagram to your long form on Youtube (it’s not what you think) 

You’ll hear: 

0:00 - Who is Caleb Ralston 

0:21 - Why most creators fail 

1:34 - Creator burnout is real 

3:30 - The greatest retention hack 

5:02 - Do THIS to build trust with your audience 

6:22 - Should you post every piece of content? 

9:19 - The two types of creators in this world 

13:23 - The key to getting 690K+ views and 30,000 email addresses from a video 

14:59 - Ask yourself these questions before creating any long form content 

17:20 - How to get people to consume your content 

20:32 - Why most podcast clips underperform 

22:52 - How Caleb promotes his long form content 

24:15 - The new video format Caleb is testing that has ridiculous results! 

29:06 - How to decide where to repurpose your longform 

34:50 - Why you shouldn’t optimise to go viral 

39:05 - What to do if you can’t figure out how to stand out 

41:54 - How to find the best creatives in the world 

49:07 - How to create a high performance culture with contractors 

54:11 - The podcast Caleb keeps coming back too 

 Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep11-caleb-ralston

Find Caleb over on 
Youtube - https://www.youtube.com/@CalebRalston
Instagram - https://www.instagram.com/calebralston/?hl=en
LinkedIn - https://www.linkedin.com/in/calebralston/

Watch the Branding Video here - https://www.youtube.com/watch?v=Ch4Sl0POBhU and How to Lead A Creative Team here - https://youtu.be/KThtvMu0bXA?si=fGsPtjLt61dqa6e5

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You’ve got the podcast, made the clips … but how do you actually convert someone from scrolling on social media to listening to your podcast. 

Today we’re joined by Monique Forcella aka The Socialista who has grown her following to over 90,000 people, speaks across the world, has sold millions of dollars of programs using ONLY organic marketing  and today she’s teaching you how to get people to listen (and convert) from your social media content and podcast  

We chat about: 

🎙️What makes content perform
🎙️The exact content calendar she’d use to grow her podcast and get people coming back week after week 

🎙️The messaging you need to use if you want to create demand 

🎙️What most podcasters (and creators) get wrong … It’s SO simple!! 

You’ll hear: 

0:00 - Why we’ve got Monique Forcella on the podcast 

3:03 - What your audience are craving right now 

4:44 - The four types of people who will buy (and consume) your content and offerings 

8:28 - Your step by step content calendar to promote your podcast 

9:21 - How to get your audience excited about your episodes 

10:17 - Add this on to the end of your recording session to get more listeners 

18:19 - If you have guests on your podcast … do THIS to promote your episodes

22:07 - The difference between regular content and content that converts 

27:30 - How to get your audience to tell you what they want! 

34:05 - Stories that convert 

36:00 - This ‘story’ got Mon 40 sales in one day 

39:31 - Don’t give EVERYTHING away 

42:32 - How to grow your following 

45:06 - Should you script your content and hooks for your podcast?

50:01 - If you feel overwhelmed about where to start listen to this 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/d9725ec95e

Find Mon over at @thesocialista - https://www.instagram.com/thesocialista_

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Netflix just announced they’re launching podcasts next year, Youtube had over 1 BILLION people watch a podcast last MONTH and still 9 out of 10 of the podcasts on Apple have under 10 episodes. 

Why? Today I’m going to tell you why most podcasts still fail and what you need to do if you want to start or grow a podcast this year. 

Tune in to hear 

🎙️How to make your podcast listener feel like you’re talking directly to them 🎙️What to do if you want to start a podcast in a saturated industry 

🎙️Things to do to make any guest say YES to being on your podcast 

🎙️How to organise your recording so that podcasting is sustainable for the long haul 

And so much more 

You’ll hear: 

0:00 - What it was really like starting my podcast 

2:36 - The REAL reason most podcasts fail in 2026 

4:00 - How to Stand Out EVEN if you’re in a saturated industry 

6:34 - The biggest missed opportunity in podcasting right now 

10:42 - How to choose the right guests for YOUR show 

12:45 - The systems that will make podcasting EASY 

16:40 - Never, ever, EVER do this 

17:56 - The things I am already changing with my podcast 

Get the EXACT formula we use to get our guests to say YES here 

Want to actually take action from this episode? Download the Debrief here - 

Listen to Nathan Chan’s episode here on YouTube 

Or Apple or Spotify 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast