How Do I Podcast?

There aren’t many high profile founders that Nathan Chan hasn't interviewed. 

Nathan Chan is the CEO and Founder of Foundr - the podcast, magazine and entrepreneurial education platform trusted by over 4 million founders. He started Foundr from his bedroom with just $2,000 on a credit card and no audience, and has gone on to interview almost every founder including Richard Branson, Arianna Huffington, and Mark Cuban.

What does it actually take to get these guests to say yes? How do you convert your listeners into paying members and what is he testing and trialing right now? Tune in to hear this and so much more! 

We chat about: 

🎙️How to get your dream guests on your podcast and 🎙️Tools that will help you prep once they say YES! 

🎙️The monetisation strategy that actually works 

🎙️What the best podcasters in the world are currently testing (and looking for) 

You’ll hear: 

0:00 - Who is Nathan and Why He started Founder 

2:10 - Should you start a podcast now or is it too saturated?

5:31 - How did the podcast start?

7:50 - The new tech Nathan is testing to make his podcast go viral 

9:08 - The one thing that has driven the most growth for the podcast

12:12 - How to pitch yourself onto other podcasts 

14:57 - What sort of things are the Foundr team testing at the moment?

16:21 - Why it’s so important to have the right guests 

18:57 - If you want to increase your downloads and your reach … do this 

21:28 - One of Nathan’s favourite interviews 

22:34 - Why Foundr had a huge change … and what happened once they did 

25:38 - What preparation goes into getting ready for a huge guest 

25:43 - The new AI tool Nathan uses to do guest research 

30:31 - The guest that took the longest to get on the show 

32:15 - Use this tactic if anyone EVER says no to being on your show 

32:44 - How to get celebrities on your show 

39:48 - Nathan started focusing on THIS and it changed everything 

41:41 - How to monetise your podcast and ACTUALLY make money

48:39 - Your audience are your best customers … here’s how to get them to buy 

53:01 - Nathan’s advice for anyone starting podcasting today 

Want to actually take action from this episode? Download the Debrief here - http://project-c-2.kit.com/ep8-nathan-chan

Find Nathan over at https://www.instagram.com/nathanchan/ and https://www.instagram.com/foundr/ And you can sign up for a $1 trial of Foundr here - foundr.com/membership 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you feel ready to start … you’ve waited too long. 

Danny Kennedy is a health and mindset coach to some of the world's most successful athletes, CEOs and execs, he’s the head trainer at KIC alongside Steph Claire-Smith and Laura Henshaw. His podcast the Fitness & Lifestyle podcast has over 11 million downloads and today he’s teaching you … How to Podcast.

We chat about: 

🎙️The content creators top podcasters should be watching 

🎙️What every single high performer he’s ever worked with or interviewed has in common 

🎙️The secret to podcast consistency every single week 

& We pivot into a Mindset/Coaching Session to teach you 

🎙️What’s holding you back from achieving success 

🎙️The reason high performers 

You’ll hear: 

0:00 - Why we wanted to talk to Danny Kennedy 

0:54 - Listen to THIS type of content if you want to grow your podcast 

6:00 - The work behind 600+ episodes 

11:34 - How to keep going, when your downloads aren’t increasing 

14:38 - The reality behind MOST podcasts 

15:15 - What changed to get Danny’s podcast to start growing 

22:35 - What to do if a guest says no to being on your podcast 

24:12 - The depressing story about Alex Hormozi 

26:32 - What every single high performer has in common 

31:03 - If you’re worried about someone judging you … listen to this! 

32:55 - Are you self sabotaging?

36:05 - The mindset shift you need to make if you want to get results 

37:37 - You are ‘manifesting’ right now … whether you know it or not 

42:19 - How to find ‘evidence’ that this is working …

43:58 - But none of this will work unless you change this first

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep7-danny-kennedy 

Find Danny over at 

@djkfitness - https://www.instagram.com/djkfitness/?hl=en 

Listen to The Fitness & Lifestyle Podcast on 

Apple: https://podcasts.apple.com/co/podcast/the-fitness-and-lifestyle-podcast/id1104769476 

Spotify: https://open.spotify.com/show/50wy0OVAgMdCKcFsoYgvoX 

& Youtube: https://www.youtube.com/@DANNYKENNEDYFITNESS/featured 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters are sabotaging their own growth … and they don’t even know it. 

Shelby Van Zwol and the team at Chain Social are behind so many of the brands that you love and trust including Mecca They’ve generated over a billion in sales and in an Australian first launched an event with  t Meta, Pinterest, TikTok and Klaviyo earlier this year. 

You might be wondering why on earth we have one of the Top 3 Women in eCommerce on the show (yep she earnt that title) and it’s because not only is one of the most incredible marketing brains BUT we’ve seen too many people waste money when they dabble with paid media spend so we’re here to teach you how to do it the right way. 

We chat about: 

🎙️How to get people talking about your podcast EVEN in a saturated market 

🎙️When you should start running paid ads 

🎙️The huge mistake most podcasters make before they even hit record 

🎙️Her number one hack to generate attention (and it’s FREE!) 

0:00 - Who Is Shelby Van Zwol 

2:47 - Why Shelby thinks DOAC is such a popular podcast 

4:31 - What to do if you’re struggling to get any new listeners to your podcast 

7:28 - Where should you be marketing your podcast?

9:10 - How to get people talking about your podcast (or product) 

11:15 - Does your podcast have a strong enough niche?

13:56 - The most UNDERRATED tactic to grow your podcast and community16:10 - What content should you post on your podcast page?

17:41 - Marketers Bias is sabotaging your content 

19:43 - You won’t believe what Chain Social are about to do …. 

23:19 - How you can apply this to your podcast 

27:52 - These types of content will get people to listen to your podcast 

33:33 - With the rise of AI, you need to do this MORE (and all the big brands have already started) 

36:59 - If you want to put paid spend behind your podcast LISTEN TO THIS FIRST 

40:17 - Your very own mini ads masterclass 

52:38 - The key to standing out in the podcasting world today 

Find Shelby over at @shelbyvanzwol and @chainsocial 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 
Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

How do you build a podcast that people want to binge? 

Erika Cramer (aka The Queen of Confidence) has built a podcast with millions of downloads with listeners who can’t wait to tune in every single week, she’s sold out book tours, speaks across the world and every single day she helps people to become more confident and finally do the thing. 

We chat about: 

🎙️How to secure celebrity guests on your podcast 

🎙️The really simple shift that builds connection with your audience 

🎙️The secret to building a brand identity that people never forget

🎙️How to overcome imposter syndrome and actually start your podcast 

0:00 - Who Is The Queen of Confidence? 

1:30 - Why she loves DOAC and what you can learn from it 

2:28 - The one thing Erika does that builds an incredibly engaged community (it’s SO simple!) 

5:25 - Do THIS when someone comments on or shares your podcast

6:30 - The power of podcasting 

10:44 - Three things to do to build community 

13:23 - The key to leaving a lasting impression 

18:10 - How Erika got Gary Vee to say yes to being on her podcast 

20:32 - And the secret insider tip that worked for Chris Do 

24:20 - How to calm your nerves before a huge interview

27:51 - How to get your guests out of PR mode 

31:12 - The prep Erika does before a big interview 

38:37 - If you’re scared to start (or grow) your podcast … this is the pep talk you need 

42:42 - What about if you have imposter syndrome?

47:25 - The advice Erika would give herself starting out 

Want to actually take action from this episode? Download the Debrief here - https://project-c-2.kit.com/ep5-erika-cramer

Listen to Erika’s episode with Gary Vee here on YouTube - https://www.youtube.com/watch?v=4p8IC-ooHNQ  and here on Spotify - https://open.spotify.com/episode/5R6ewBAs75YeIPrrmyGzcl 

Find Erika over at @thequeenofconfidence - https://www.instagram.com/thequeenofconfidence andThe Confidence Chronicles Podcast - https://podcasts.apple.com/au/podcast/the-confidence-chronicles/id1439434022 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Dreaming of quitting your day job? 

Today we’re joined by D’arcy and Clutz from Bloody Brilliant Beers. 

They started off as two mates reviewing craft beers and have now quit their full time jobs, grown an audience of over 500,000, built an audience so loyal some of them even have the podcast logo tattooed on them (yes really) and worked with Dominos, Red Bull and Betr. 

We chat about: 

🎙️How to build a community that can’t wait to listen to your podcast every week 

🎙️What makes a successful co-host partnership

🎙️How to monetise your podcast and secure brand deals 

🎙️The REAL behind the scenes of building a successful podcast 

0:00 - Who are the Bloody Brilliant Beers Boys?

2:15 - How did they go from drinking beers to quitting their full time jobs 

6:45 - What they’ve changed over the years to grow the podcast 

8:19 - The segment that kick started their growth (that you can do too!) 

9:07 - What to add in if you want to build trust and engagement with your community 

11:38 - What they’ve changed recently & noticed a huge difference with 

12:36 - The key to having a good show 

18:10 - The BEST thing that’s come out of having the podcast 

19:07 - How to create a two way conversation with your audience 

22:06 - Do you need to have a specific set? 

25:02 - The craziest things one of their listeners have done 

27:03 - Come up with THIS for your audience from day one (and tell us if you have one for HDIP) 

27:50 - Advice for anyone starting with a co-host

34:23 - When did they know it was going to be more than just a hobby

39:36 - Where did their first brand deal come from?

41:06 - Where most podcasters go wrong when they monetise 

41:36 - How to make enough money to quit your full time job 

47:02 - Where is podcasting heading in 2026 and beyond?

50:32 - Advice for anyone starting out right now 

Want to actually take action from this episode? Download the Debrief & read about the different types of monetisation here http://project-c-2.kit.com/ep-4-bbb

Find Bloody Brilliant Beers over at @bloodybrilliantbeers and  https://linktr.ee/bloodybrilliantbeers 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What if AI was making your content worse instead of better? 

There’s a biological reaction we have to something that looks human but isn’t … and today Marissa Kos is joining me to talk about what people are doing WRONG with AI and how you can use it to grow your podcast. 

Marissa is a leading voice in the AI space, known as ‘The Blonde Bot’ on social media she is the founder of MXM an AI agency that saves founders on average 60 hours per week and is currently working on her own special project that you’ll hear about soon. 

Listen in to hear: 

🎙️The tools that will make podcasting 10x easier AND more effective 

🎙️Why you get rubbish responses from ChatGPT and other LLM’s 

🎙️The ONLY way to future proof yourself against AI 

🎙️How to create an agent that will do your work for you (yes really) 

0:00 - Why we chose Marissa to speak on AI 

4:16 - Why is it more important than ever to pay attention to AI 

7:55 - Using AI will make you MORE Human .. if you do this 

10:53 - How Marissa would use AI to grow a podcast with ZERO budget 

14:04 - The podcasting tools that will speed up your workflow and maximise your output 

18:06 - The difference between a bot and an agent and when to use each 

22:01 - If you have guests on your podcast, use AI for this 

23:18 - Why you have to use THIS instead of ChatGPT 

28:03 - What people are doing wrong when they’re using AI 

30:18 - The next content evolution that is coming 

31:35 - If you can’t get your LLM to nail your copywriting … do this instead 

34:28 - The skills you need to nail to safeguard yourself against AI 

38:13 - Why SO many people have AI Fatigue already 

43:02 - Will AI Replace the Creative Industry?

46:40 - How to use AI as a non-creative person 

Want to actually take action from this episode? Download the Debrief here https://project-c-2.kit.com/ep-2-marissa-kos 

Find Marissa Over at  

Instagram - https://www.instagram.com/marissa_kos/

YouTube - https://www.youtube.com/@marissa_kos

Substack: https://substack.com/@marissakos

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ 

Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast 

He’s shared stages with Gary Vee, Steven Bartlett and Seth Godin and in the last 12 months he’s grown his Youtube following for Agency Podcast to over 370,000 subscribers (it will be more once you read this). 

Dain Walker is a Brand Strategist, Author, Speaker and is sitting down with us today to tell you the secrets behind building a personal brand that makes you money, gives you life changing opportunities and ensures you stand out as the go-to in your industry. 

If you’ve ever wanted to know: 

🎙️How to Build Trust with your Audience 

🎙️Whether YOU should Start Podcast 

🎙️ What the most successful founders are doing right now to safeguard their companies and roles against AI 

🎙️How to monetise your podcast and content 

Listen all the way through this one. 

0:00 - Why we got Dain on & The Podcast Dain listens to every single week 

3:48 - Youtube’s HUGE move on AI generated content 

5:43 - The biggest opportunity that’s come from Dain’s Podcast 

8:56 - How to use a podcast to build trust with your audience 

10:33 - Using your podcast to position YOU as the go-to 

17:50 - Why most podcasts never find their audience 

21:52 - How to set your podcast up for success from day one 

27:59 - Should YOU start a podcast in 2025?

30:03 - The mistakes Dain made when he started podcasting 

31:36 - What Dain does after every single episode 

37:21 - If you’re nervous about starting a podcast, listen to this 

42:44 - How Dain schedules his podcast recordings as a founder, speaker and Dad of 2 

45:16 - If you’re NOT spending your time on this in 2025, you will fail 

45:57 - How to use AI to create content that performs 

47:41 - This is the best performing content right now

49:50 - Do founders need to be involved in creating content?

51:41 - How to build and monetise a community  

Listen to the episode where Dain and the Team break down what goes into every episode of Agency Podcast here 

Youtube - https://www.youtube.com/watch?v=eNs0rLEN52A 

Apple - https://podcasts.apple.com/us/podcast/50-building-a-podcast-from-scratch-dain-walker/id1568032804?i=1000677848703

Spotify - https://open.spotify.com/episode/5LuWcYZ8QzDIjGf87m1VHn 

Want to actually take action from this episode? Download the Debrief here

Find Dain over at 

Instagram - https://www.instagram.com/dainwalker And Agency Podcast 

Youtube - https://www.youtube.com/@agencypodcast 

Instagram - https://www.instagram.com/agencypodcast_/ 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 
Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Have you already got a podcast but you can’t grow it?

Or are you still unsure if a podcast is the right next step for you? 

As part of this series I wanted to introduce Q&A episodes to work through the ACTUAL problems you struggling with. 

If you’ve ever wanted to know: 

🎙️How to turn your followers into podcast listeners 

🎙️The 3-step pitch that gets crazy guests to say YES 

🎙️Which 2 metrics you need to pay attention to to grow your podcast 

🎙️Whether YOU should start a podcast tune 

We cover all of this and more … if you have a question you want answered send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

0:00 - Why How Do I Podcast 

1:30 - Why our first podcast has a community of over 40,000 people and still gets thousands of downloads every month 

4:15 - Three steps to growing your podcast downloads 

5:04 - How to optimise your profile so people can find your podcast EASILY 

7:20 - The messaging shift that will make MORE people listen to your podcast 

8:24 - How to automate your podcast growth strategy 

10:35 - Getting your dream guests to say YES 

12:43 - Whatever you do DON’T do this 

14:48 - The two metrics every single podcaster should pay attention to

Want to actually take action from this episode? Download the Debrief here

See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ and https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast 

90% of the podcasts on Apple have under 10 episodes, and I'm on a mission to change that.

Welcome to How Do I Podcast Hosted by Alycia Chapman , ex-corporate strategist turned founder of TBC Studios.

Each Wednesday you'll hear conversations from the best podcasters and industry experts across the world to find out what actually goes into creating something with meaning and impact.

We'll cover everything from how to land your dream guests and grow an audience who can't wait to hit play through to podcast marketing, monetisation and the metrics that actually matter.

 Hit follow or subscribe wherever you're listening, and we'll see you next week to learn 'How Do I Podcast'

See all of the behind the scenes and get in touch over at www.instagram.com/alyciachapman_ 

Watch the podcast on Youtube - https://www.youtube.com/@HowDoIPodcast