How Do I Podcast?

Jemma started her podcast at 21, recording episodes on her phone in the back of her Subaru after a breakup, with no audience and no expectation that it would turn into anything.

Fast forward, and The Psychology of Your Twenties has reached over 200+ MILLION downloads and landed one of the first podcast deals with Netflix.

I wanted to sit down and chat with Jemma because not only has she built an incredible community around her show, but she’s operating at a level most podcasters don’t even realise is possible .. and it all started from following something she was passionate about. 

We chat about: 

🎙️ How Jemma landed a Netflix deal and what actually happens behind the scenes once you do

🎙️ The growth tactics that took her from zero listeners to millions (without relying on social media)

🎙️ How she built a podcast that people actively recommend to their friends

You’ll hear: 

0:00 - Jemma’s story before the huge success (you might see yourself in this one)

7:41 - How Jemma balanced a full-time job while building a podcast that eventually took off

9:33 - The unexpected growth driver Jemma credits for getting her podcast to MILLIONS

12:30 - What Jemma would fix first if your podcast isn’t growing

17:07 - Ways to turn passive listeners into an engaged community

21:05 - Structuring your episodes to keep people listening all the way through

26:06 - Why criticism might just mean you’re doing something right

33:43 - The Netflix Deal!

38:24 - What had to change about the podcast to operate at a Netflix show level

41:41 - Does Netflix have any input into Jemma’s topics?

43:58 - What Jemma wants every podcaster to know before signing deals or bringing on partners

48:30 - The psychology behind build trusting and rapport with your online community

52:57 - What Jemma would do differently if she started her podcast again today

56:00 - The podcast Jemma keeps coming back to (she’s listened to all 700+)

57:02 - Her one piece of advice that she wants every podcaster to hear

Connect with Jemma on her IG @thatpsychologypodcast (https://www.instagram.com/thatpsychologypodcast/)

Listen to The Psychology of Your 20s on Spotify (https://open.spotify.com/show/2HGcJRYrjGnpce6bRp8UXm?si=ec21514e94514837), Apple (https://podcasts.apple.com/us/podcast/the-psychology-of-your-20s/id1573710078), YouTube (https://www.youtube.com/@thepsychologyofyour20s) or Netflix (https://www.netflix.com/title/82670765)!

If you want to hear more about getting podcast brand deals, listen to my episode with Madelyn Carafa on Spotify (https://open.spotify.com/episode/2ZGy189R6OQUiXVa7n2NmF), Apple (https://podcasts.apple.com/cy/podcast/how-to-get-brand-deals-before-you-have-1-000-downloads/id1840086977?i=1000752932160) or YouTube (https://www.youtube.com/watch?v=PZmy-1JMQxE).

If you’re ready to take action from this episode - Download the Debrief here - 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Last week I spoke to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about the tests that have made the most impact, the 1% that no one knows about, building a community, what makes a GREAT podcast, the insider secrets of Youtube and what actually works to increase your subscribers.
If you haven’t listened yet head over to
Apple - https://podcasts.apple.com/us/podcast/bts-of-diary-of-a-ceo-billions-of-views/id1840086977?i=1000764562578
Spotify - https://open.spotify.com/episode/5VFciIdwvHbMYVJLxa2pg2?si=46caa89fbddd4694

Or watch on Youtube - https://youtu.be/v32vjCgywMw?si=A-FSvFW99mT4BhUK

Today we’re talking about 

🎙️What social platforms that have driven the most growth for Diary of a CEO 

🎙️How the team are using AI tools (this will surprise you!) 

🎙️Should you script your podcast?

🎙️The ideal length of time for YOUR podcast

Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world?

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that.
When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views.

*_The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. _*

You’ll hear

• 00:00:00 Why we got Grace Miller on the show
• 00:02:19 What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself
• 00:03:58 The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests)
• 00:05:45 What you can learn from Taylor Swift about podcasting
• 00:08:22 Where to start if you want to build a culture of experimentation
• 00:10:07 How to use end screens to get more views on Youtube
• 00:11:52 The three things the foundation of every great show has
• 00:12:58 How to make your podcast memorable
• 00:14:35 If you want new listeners to stay you need to do this
• 00:20:15 Should you have NEW topics and guests all the same time?
• 00:23:35 Why Diary of A CEO removed microphones
• 00:26:25 What Grace would do first if her first objective is to grow a podcast
• 00:28:58 The best social strategies for podcasting
• 00:30:43 What Grace and the Diary of A CEO team did to build community early on
• 00:34:26 Where you should focus in 2026
• 00:35:08 How to build a community even if you have ZERO followers
• 00:36:30 Using AI to help you grow your social media and podcast
• 00:38:18 The number of thumbnails Diary of a CEO tests and how you can see every single variation
• 00:40:20 The #1 Rule for creating thumbnails
• 00:41:42 Why just copying someone elses thumbnail doesn’t work
• 00:45:32 The best strategy for Youtube that most people don’t know about
• 00:50:27 Do shorts hurt your main channel?
• 00:51:22 How to get people to watch your long form content
• 00:54:40 What’s coming up next week

Follow Grace over at Grace Experiments on Instagram @graceexperiments https://www.instagram.com/graceexperiments/ and Grace Miller on Linkedin https://www.linkedin.com/in/grace-miller
Have a guest you want to hear from? Question you want answered? Send me a DM over at www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast

What are the 1%s that have made Diary of a CEO the 2nd biggest podcast in the entire world? 

Today I’m talking to the Head of Failure and Experimentation at Diary of a CEO and Flight Story about exactly that. 

When Grace Miller started at Diary of A CEO in the social media team they had 100,000 subscribers, now just over 4 years later they have over 16 Million just on Youtube and Billions of views. 

The episode was so good that we had to split it into two parts so you can actually implement what we talk about. If you want to hear the AI tools the DOAC team are using, which tools (and platforms) to use to grow your audience and the one thing that completely changed ALL Flight Story conversations make sure you’re subscribed or following because you won’t want to miss this. 

You’ll hear
0:00 - Why we got Grace Miller on the show
2:19 - What changed when they implemented a Head of Experimentation & Failure and what you can learn from it yourself
3:58 - The 1% Diary of A CEO do to make their podcast an experience (for listeners and guests)
5:45 - What you can learn from Taylor Swift about podcasting
8:22 - Where to start if you want to build a culture of experimentation
10:07 - How to use end screens to get more views on Youtube
11:52 - The three things the foundation of every great show has
12:58 - How to make your podcast memorable
14:35 - If you want new listeners to stay you need to do this
20:15 - Should you have NEW topics and guests all the same time?
23:35 - Why Diary of A CEO removed microphones
26:25 - What Grace would do first if her first objective is to grow a podcast
28:58 - The best social strategies for podcasting
30:43 - What Grace and the Diary of A CEO team did to build community early on
34:26 - Where you should focus in 2026
35:08 - How to build a community even if you have ZERO followers
36:30 - Using AI to help you grow your social media and podcast
38:18 - The number of thumbnails Diary of a CEO tests and how you can see every single variation
40:20 - The #1 Rule for creating thumbnails
41:42 - Why just copying someone elses thumbnail doesn’t work
45:32 - The best strategy for Youtube that most people don’t know about
50:27 - Do shorts hurt your main channel?
51:22 - How to get people to watch your long form content
54:40 - What’s coming up next week

Follow Grace over at Grace Experiments on Instagram @graceexperiments and Grace Miller on Linkedin (https://www.linkedin.com/in/grace-miller-linked-in/?isSelfProfile=false) 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Natasha Willis has generated over $100 MILLION in revenue for her clients including Nike, Jenna Kutcher, Amy Porterfield, Russell Branson through her Instagram and DM strategies.

This is a masterclass on how to not only sell your product or service to your audience in a way that actually brings value to them - but also create an ecosystem for your podcast.

We chat about: 

🎙️The AI automations she’s using that’s brought in over $5million sales for one of her clients

🎙️Her exact strategy behind Amy Porterhouse’s Instagram funnel

🎙️Which channels have the highest conversion rates for podcasts

You’ll hear: 

0:00 - The number of followers you need to have before you can start making money off your content (it’s way smaller than you think)

2:50 - Natasha’s strategy for Amy Porterfield which would convert 50% of people onto their emailing list

6:23 - Is using AI for DMs going to impact the relationship you have with the audience?

8:23 - Don’t make this mistake with AI automations

11:47 - What else you could be using your DMs for

15:05 - Should you be integrating Chat GPT or other LLMS to help with your copy?

17:10 - Which channels have the highest rate of conversion for podcast + how to package your podcast like an offer

21:22 - Which is better: reels or carousels?

22:33 - Are your freebies beginning in the wrong leads? How to get in front of people who want to pay for your product or service

25:54 - How do you use freebies as someone with a high ticket offer 

28:27 - What Natasha and her clients are doing differently now versus 6/12 months ago

31:06 - How has people’s behaviour towards AI and automations changed?

33:03 - This business owner has generated over $5million sales from DMs

33:57 - How can people incorporate these strategies for other platforms like LinkedIn, YouTube, TikTok and X

37:10 - What podcast Natasha keeps coming back to and why

DM Natasha ‘ALYCIA’ to get the 8 Ways that You Can DM People on Instagram @natashatwillis (https://www.instagram.com/natashatwillis/).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You can have the best podcast in the world … but it’s a complete waste of time if no one can find you.

This week I’m auditing one of our listeners podcasts and the crazy part? I haven’t listened to a single episode.

Every change I talk about today is something that will change whether your podcast grows organically or not (and whether people love your show) and if you like this format and series let me know in the comments or over at @howdoIpodcast (https://www.instagram.com/howdoipodcast) and I’ll do another one and focus on the content instead. 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most entrepreneurs wait until they have the perfect plan, the perfect branding, and the perfect "expert" status before they launch.

Katie Stevens didn't wait. She started her first marketing agency at 19, pitching to rooms full of middle-aged executives, and has since founded nine different businesses. From selling out live events for over 25,000 people to launching automated business models like Sprayed, Katie has built a massive personal brand by moving faster than her fears.

This episode is an absolute masterclass in the psychology of business, the importance of "pattern disruption" in your marketing, and why procrastination is the only thing truly standing between you and a global brand.

You’ll hear:

🎙️ The transition from solopreneur to "9-times founder" and the lessons learned along the way

🎙️ The "Three Cs" (Connect, Collaborate, Create) and how to bake community into every touchpoint of your business

🎙️ Why you need to treat your podcast (and your content) like a professional media outlet to cut through the noise in 2026 

You’ll hear:

0:00 - How Katie went from a 19-year-old founder to launching nine successful businesses

3:15 - The Three Cs framework: Connect, Collaborate, and Create

7:45 - How to interview high-level guests without the help of AI

12:20 - Why "yesterday's news" is your best friend when overcoming imposter syndrome

21:30 - The 3-second rule for hooks and why your "Hey guys" intro is killing your retention

29:55 - Understanding "pattern disruption" and the strategic placement of ads

37:20 - Why moving before you're ready is the only way to beat the "AI creators" to the punch

45:10 - Why live meetups and private forums are the biggest builders of business in 2026 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What if you could land your podcast in front of some of the biggest publications? Get a TV Spot? Or Even Land a Book Deal? 

Today we’re talking to former radio host, turned podcaster, author (and star on Big Brother) Heidi Anderson to talk about how she teaches her clients to become their own Kris Jenner.
Her clients have landed on hundreds of publications including the Today Show, news.com, The Daily Mail, Good Morning Britain and Mamamia and she’s got 5 very easy steps so you can too. 

You’ll learn:

• How to find the angle that makes journalists say yes 
• The one-sentence pitch that landed a client on national TV 
• What to say in your pitch (and your follow up) 
• Which publications YOU should pitch to in 2026

You’ll hear

Find Heidi over at IG @_heidianderson (https://www.instagram.com/_heidianderson/), Facebook (https://www.facebook.com/therealheidianderson/) and her website https://www.heidileeanderson.com/ 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

We’ve landed podcasts on the charts with 300 downloads. 

Not 300,000 … just 300.

And if you’ve been posting consistently, adding CTAs, doing all the ‘growth hacks’ that the experts have been recommending but you’re still stuck. It’s not you. It’s the algorithm. 

Spotify, Youtube and Apple are all fighting for attention right now and they will reward and promote your content IF you optimise for these specific metrics. 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters wait for "the right time" to launch, fearing they aren’t expert enough or that their voice doesn't matter.

Melissa Ambrosini didn't wait. She started with a simple desire to share her journey and has since built a global empire, reaching millions through The Melissa Ambrosini Show and her bestselling books. But behind the massive downloads and sold-out stages is a constant practice of mastering the inner critic that tells you you're not ready.

Still not convinced you can manage a massive show while staying grounded? Melissa shares how she manages the demands of a global brand while prioritising her family and her health, proving that "hustle" isn't the only way to the top.

This episode is an absolute masterclass in moving past the "imposter" phase, treating your podcast like a professional media outlet from day one, and the essential mindset shifts required to sustain a show for over 600 episodes.

We chat about: 

🎙️The transition from "the stage" to "the mic" and how to own your unique voice

🎙️The non-negotiable role of consistency in building a top-ranking global show

🎙️Building a sustainable production rhythm that prevents creator burnout 

You’ll hear: 

0:00 - The career pivot: How Melissa moved from professional dancing and acting into the wellness and podcasting space

6:42 - Why Melissa decided to start The Melissa Ambrosini Show and how it has evolved over the years

14:15 - How to keep showing up when the growth feels slow

21:30 - How to use AI without losing your magic

29:55 - What it actually looks like behind the scenes to produce a world-class podcast

37:20 - Melissa’s advice for podcasters who are afraid of what people will think

44:08 - How Melissa balances motherhood, writing, and hosting without losing her peace

53:12 - Future-proofing your brand: Where Melissa sees the future of podcasting and creative content 

Follow Melissa over at: https://www.instagram.com/melissaambrosini/ and https://melissaambrosini.com/

Listen to The Melissa Ambrosini Show on Apple (https://podcasts.apple.com/ae/podcast/the-melissa-ambrosini-show/id1196106699) or Spotify (https://open.spotify.com/show/4cBKCrx06MkdcinQNTbXI7).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast