How Do I Podcast?

He sent Gary Vee a message … and 30 minutes later got a job interview.

Zachary Owings was playing professional baseball for the Miami Marlins, watching hours of Gary’s content and one day took a chance.
He now works alongside Gary Vee, hosts the Real OShow with his brother Joshua and has hundreds of thousands of followers and millions of views across the podcast and youtube … but his advice for podcasters? It’s COMPLETELY different to what you’d expect.
Especially when it comes to guests. 

We chat about: 

🎙️How to build a podcast community that buys from you (not just listens) 

🎙️Whether YOU should have guests on your show 

🎙️What you need to include in your cold outreach if you want people like Gary Vaynerchuk to respond 

Listen to The Real O Show on Apple (https://podcasts.apple.com/us/podcast/the-real-oshow-podcast/id1634513051) & Spotify (https://open.spotify.com/show/51DacIVT9XnmaKnrvG4zCB) 

Or watch on Youtube here - https://www.youtube.com/watch?v=zyiN4V2yTfQ 

Follow Zachary & Joshua on Instagram here - https://www.instagram.com/therealoshow_/ 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Most podcasters think they need thousands of downloads before a brand will take them seriously.

Madelyn from The Healthy Hustlers monetised within her first six months. And now she’s reached 4 million downloads across the podcast, and brand deals are her number 1 source of income 7 years later … but they’re not the brand deals you’ve heard about before!

Still not convinced? One of her clients landed a $1,000 brand deal with just 30 downloads per episode.

There is a way to approach brands when you’re a smaller podcast but hardly anyone ever talks about it!

This episode is a masterclass in how to show brands what you’re worth, how to price your deals and how to land partnerships before your download numbers look “impressive.”

We chat about: 

🎙️How to land brand deals before you have big download numbers

🎙️What most podcasters get wrong when pitching sponsors

🎙️How to make brands see the value in your show

You’ll hear: 

0:00 - How Madelyn built Healthy Hustlers to over 4 million downloads and why monetisation started way earlier than most people think

3:44 - How to start recording solo episodes when you feel awkward, nervous and like you’ve got nothing valuable to say

12:28 - What she’s learnt about podcasting after interviewing some of the biggest  names

14:44 - How to land bigger names on your show (even if your podcast isn’t “big” yet)

18:46 - The scripting strategy she used to get Kayla Itsines saying “I’ve never spoken about this before” on her show

21:33 - One of the first things Madelyn did that saw HUGE growth in her podcast

25:50 - Doing series with other people on your podcast: how to leverage guest’s audiences

30:58 - What it’s like signing to a podcast network and things you need to be aware of

35:08 - The kind of brand deals most podcasters overlook (and why small shows are more powerful than they realise)

38:44 - How to pitch your dream brands

40:44 - The most important thing you need to get big brand deals + how to find what brands you’re aligned with

44:48 - The kinds of ads you can actually place in your podcast

49:50 - How to price your podcast to brands even if you have a small audience

54:27 -  After 7 years of podcasting - how Madelyn keeps herself motivated to keep recording

58:18 - The podcast she loves right now and why she avoids consuming too much content in her own niche

Follow Madelyn over at https://www.instagram.com/madelyncarafa/ and https://www.instagram.com/thehealthyhustlers/ 

Listen to The Healthy Hustlers on Apple - https://podcasts.apple.com/au/podcast/the-healthy-hustlers-podcast/id1400257108 or Spotify - https://open.spotify.com/show/0JbdhahNuAtoJlp4TPSGDt 

Find your human design here (https://www.myhumandesign.com/).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

You might recognise Myf Warhurst’s voice from her days on Triple J, Spicks and Specks, I’m A Celebrity, from Bang On with Zan Rowe  or even as Aunt Trixie in Bluey! 

But today we’re talking about her podcast ‘The Moment with Myf’ and why after such a long career in radio and television Myf chose to start her very own podcast. 

We chat about: 

🎙️ Why Myf put off starting a podcast for 13 years (and how you can get out of your own way) 

🎙️ What she had to uynlearn from radio to become a better podcaster 

🎙️ The prep she does before every single episode 

🎙️ The fear framework that stops most people from starting 

Want to see more behind the scenes?
Follow Myf over at https://www.instagram.com/myfwarhurst/?hl=en and https://www.instagram.com/themomentwithmyf/?hl=en 

Listen to The Moment on

Apple - https://podcasts.apple.com/au/podcast/the-moment-with-myf-warhurst/id1838865699

Spotify - https://open.spotify.com/show/5A6NnCMx4Or5zwywagmTZB

or Watch on Youtube - https://www.youtube.com/channel/UCmeMYXPOW0j7rMIwjbrkkFA

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters don’t quit because they hate podcasting.

They quit because they’re stuck in the middle and unsure if what they’re doing is working, having intrusive thoughts that ask if they should be further along by now and quietly questioning whether all the effort they put in is worth it.

It’s not easy.

So today I’m talking to Arielle Thomas, the incredible founder and creative behind Cinemas Thom, and host of the Process The Podcast which interviews the creatives behind some of the biggest campaigns and brands.

It’s a conversation about what a podcast looks like while you’re juggling everything else in your life, whether that’s running a business, working in a career, studying or just managing a busy life. 

We chat about: 

🎙️ The resilience it takes to keep showing up when there’s no obvious way to tell if you’re on the right track

🎙️ Keeping a podcast running when some episodes hit and others don’t

🎙️ How podcasting can turn guests into adult friendships

🎙️ Building a team offshore to help with your production

Want to hear more about the Clubhouse? Click here (https://www.cinemathom.com/clubhouse)or visit Cinema Thom at www.cinemathom.com

If you want to follow along Arielle’s journey, head over to IG @arielle.thomas (http://www.instagram.com/arielle.thomas) and listen to the Process The Podcast on Spotify (https://open.spotify.com/show/2eK1rXpYWElkHaNpaZ7fkW?si=a146b88f71e14af4) or Apple (https://podcasts.apple.com/au/podcast/process-the-podcast/id1612441858).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

Every single person with over 1 million downloads has shared these same 5 pieces of advice and the best thing about them?
They’re SO simple and easy to implement … most people just don’t know that these are the things that move the needle 

If you’ve been consistently putting out episode but haven’t seen your podcast growing these 5 things are the ones that will completely change how you look at your episodes (and downloads!) 

You’ll hear: 

🎙️The one question to ask yourself before recording your podcast 

🎙️Why Youtube is the biggest growth opportunity for podcasts right now 

🎙️The reason podcast clips don’t work like they used to and what to do instead 

0:00 - Why I’m recording this episode 

1:57 - The pitch test for every podcast 

3;48 - Can you re-brand your podcast?

4:26 - Why consistency alone isn’t enough

4:52 - The reason most seasonal podcasts never get the growth they deserve 

5:39 - How to optimise for Youtube 

6:52 - What to post on social media (and when) 

9:48 - The secret all of the big podcasters use 

12:24 - Your next step if you want to grow in 2026

Get the DEBRIEF here - https://project-c-2.kit.com/351e63aa1a 

If you’re ready to go all in on your podcast in 2026, I’m working with a VERY small group of creators …. send me the word MIC DROP www.instagram.com/alyciachapman_ and send you some more details 

And if you want to see an example of the pre-interview questions send me a DM with the word QUESTIONNAIRE at www.instagram.com/alyciachapman_

Listen to Monique’s episode The Strategy to Get MORE People to Listen to Your Podcast on Spotify (https://open.spotify.com/episode/6DyoOFbpvfQrueZG88x6qy?si=22609f01956f4eca), Apple (https://podcasts.apple.com/au/podcast/the-strategy-to-get-more-people-to-listen-to-your/id1840086977?i=1000735245312) or YouTube (https://youtu.be/87BTjW3YguQ?si=YUBYsmmiL87mTlA6).

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Have you been wanting to monetise using your podcast but you have no idea where to start? 

Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content?

How much should you even be charging?

Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products.

We chat about: 

🎙️How to use your podcast to sell guides, courses, ebooks and more 

🎙️Ruby’s strategy for getting people in her world (and it’s so much easier than you think)

🎙️What it actually looks like when your podcast, emails, and offers work together

You’ll hear: 

0:00 - What Flow State Business is and why Ruby’s audience wants to buy from her

04:08 - How Ruby’s podcast has generated millions (without heavy selling or launches)

05:16 - Strategies to help make your podcast part of your sales cycle

10:00 - Exactly what Ruby does to get her listeners realising they want to work with her

12:59 - How to identify your easiest low-ticket offer (even if you think you don’t have one)

19:46 -  What should go inside a low-ticket guide and what to deliberately leave out 

21:40 - You’ve made the offer… now what actually makes people buy it?

23:33 - The exact platforms Ruby uses to sell

29:28 - How Ruby brings in 400 new listeners in under 25 minutes

31:58 - The one word email strategy that gets an 88% open rate (and why it works)

42:44 - How Ruby use her Instagram stories to get her audience to buy her guides

46:36 - The process behind why Ruby chose her prices

49:24 - Tips on using your podcast to sell without it sounding salesy

54:08 - The episode format that brings Ruby the MOST sales (and it’s not even more work)

55:38 - What to do if you want to change your podcast topic without losing your audience

1:03:00 -  Ruby’s advice for building an email list that actually converts

1:07:00 - Rapid fire: podcast habits, lessons, and what Ruby’s still learning

Want more of Ruby? Listen to Ruby’s podcast Flow State Business on Spotify (https://open.spotify.com/show/5lPNUaTDpaydqlhrAlnUuw?si=d592ab6a819c4094), or Apple (https://podcasts.apple.com/nz/podcast/flow-state-business/id1384762015). Visit her website at www.flowstatebusiness.co or check out her IG @_rubylee_ (https://www.instagram.com/_rubylee_)

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Most podcasters dream small.

They focus on the downloads and listens only.

But what if there were more ways to get your audience involved on a much deeper, and personal level?

The Humble Brags Podcast has done exactly that - coming off the back of a San Francisco and New York tour where they interviewed the co-founder of Netflix and so many more incredible guests.

They have retreats, merch, sponsored partnerships, and they do all of it through the lens of e-commerce marketing. 

Hannah is the Head of Partnerships at Shopify AU/NZ and Carmel has a decade worth of experience as a marketing consultant. And it SHOWS.

We chat about: 

🎙️ How to apply e-commerce strategies to your podcast and really stand out in your niche

🎙️ The tip to finding sponsorships that actually align with your audience (and without selling out)

🎙️ How they turned listeners into event attendees, email subscribers and people wearing their hats

You’ll hear: 

0:00 - Who Carmel and Hannah are and why their business backgrounds are instrumental to their success

04:01 - The criteria they use to choose podcast guests their audience will love

6:44 - How they prepare their guests before recording to make sure they get the best episode possible

8:25 - What they do behind the scenes to make sure the guests feel open and comfortable sharing their stories

10:25 - Why they made the decision to only do in person recordings (nothing online!)

13:50 - Exactly what they did to turn their podcast into a recognisable brand

20:31 - The trick to getting partnerships that are aligned with your brand

23:28 - Real examples of how brands can be integrated into your show without selling out for you audience

27:00 - Real figures - what is the minimum spend for a sponsorship on Humble Brags?

33:02 - How they get their podcast listeners to follow them on social media

36:47 - What podcasters should do before starting an email list

39:34 - Steal these strategies from their marketing ecommerce background!

45:28 - Carmel and Hannah’s favorite moments with their Humble Brags community

46:58 - How they split their responsibilities as co-hosts (without building resentment)

50:23 - What’s coming for Humble Brags in 2026

53:00 - Mic drop moments (rapid fire questions)

Follow the podcast on IG @humblebrags_ (https://www.instagram.com/humblebrags_) or check out their mailing list pop up over on their website www.humblebrags.com.au

If you’re ready to take action from this episode - Download the Debrief here - 

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

What does it really take to build a podcast that people come back to every single week?

In this episode, I’m sitting down with Xander Cross, a podcast producer at Nova who works across multiple major shows including Big Business with Brittney Saunders and High Scrollers.

If you’ve ever wondered exactly what a podcast producer does, and how you can start applying their strategies and expertise into your own show - then you’re going to want to listen to this one.

We chat about: 

🎙️How big shows decide what’s worth talking about (and what isn’t)

🎙️The editing choices that keep listeners engaged without them even noticing

🎙️How to think like a producer when you don’t have one

You’ll hear: 

0:00 - How Xander ended up producing BIG Australian podcasts

1:05 - What a real day in the life of a podcast producer looks like

2:33 - How podcast producers choose topics for episodes that will have the highest impact for their audiences

7:51 - How to think like a producer when you don’t have one

10:43 - How intentional big podcasts really are including a bonus social media hack!

14:10 - What gets cut in an episode and why it matters more than you think (you could be losing listeners doing this!)

16:23 - The podcasting organisation tool that Xander swears by

20:41 - Everything that happens when a guest goes on one of Xander’s shows + a tip on how to reduce your research time

26:25 - A radio lesson that can help you to build your podcast community

30:16 - How podcast monetisation works behind the scenes

33:14 - How to grow your audience when you’re starting from scratch

36:05 - The metrics that actually matter if you want to grow your show

39:15 - The best conversion tactic to move people from social media to your podcast

45:46 - Rapid fire questions!

If you want to follow along with Xander online, head over to his IG @xanderrcross (https://www.instagram.com/xanderrcross/?hl=en)

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast 

Taki Moore is the coach to coaches.

He’s worked with some of the biggest names in the coaching space (including Dan Martell, Maria Wendt, & Erika Cramer just to name a few) and has helped hundreds of coaches scale to seven figures.

If you follow him on social media you might have seen he fired his entire sales team … and still added an extra $100k per month in recurring revenue. How?
Content.

Taki creates content that people want to watch, it’s entertaining, it’s FUN for him to create and it is completely designed to generate sales (without you even noticing. 

We chat about: 

🎙️What makes content feel ADDICTIVE and how to make people binge your videos

🎙️The key to holding someone’s attention throughout your episodes

🎙️How to move listeners seamlessly across platforms

🎙️The piece of content Taki wishes he had started making YEARS ago

You’ll hear: 

0:00 - Why Taki has doubled down on YouTube content as his number #1 sales strategy (and why you should too)

6:00 - How replacing a sales team with content added an extra $100k in monthly recurring revenue

11:05 - The question Taki asks himself before creating anything
13:38 - An analogy about Kayne West and making content (I didn’t expect this one but it’s SO true)

15:09 - The reason short clips alone won’t grow your podcast… but what actually turns casual scrollers into listeners (and clients)

18:29 - “Brandwidth” - How to drive your audience to follow you on ALL of your platforms

21:47 - Taki’s Secret Formula: how he gets you to binge watch his content (STEAL THIS!)

25:08 - Is the age of building a brand by giving tips and tricks on social media over? What you should be doing instead

29:00 - How Taki decides what to talk about without a content calendar

35:56 - What podcasts does the coach for coaches listen to?

37:30 - The best advice Taki has ever received

Find Taki on IG @takimoore (https://www.instagram.com/takimoore/?hl=en) or over on YouTube here (https://www.youtube.com/@TakiMoore).

Watch how to create a banger piece of content here - https://youtu.be/tYu7HdJQwnk?si=q3WQySX_x3XBBx7x
And how to get coaching clients daily here - https://youtu.be/WzhkRq6RT4o?si=gfqUxgQ7oxJyDD49

If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/09c290ca1b

Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast

If you combined the population of Australia and New Zealand, you still wouldn’t reach the number of followers Kayla Itsines has across her platforms (43 million on just her personal accounts) so when I wanted to do an episode on building a community I knew I had to speak with her!

Kayla grew her following originally with the Bikini Body Guide before creating her app SWEAT! Now 15 years later her following is 98% women and she is still in her DMs every single day talking directly to her community.
In 2024 Kayla launched her podcast Sweat Daily where they had over 120 episodes drop in under a year!

This episode isn’t just talking about how to build a community, we talk about creating content, how she overcame her nerves and what she still holds back from sharing today and what makes an incredible interview (as well as what not to do!)

We chat about: 

🎙️The lessons she learnt from starting her own podcast 

🎙️What makes a great interview vs a terrible one (and how to make your guest feel comfortable!) 

🎙️How she manages her content with a tiny team 

You’ll hear: 

0:00 - Why we got Kayla Itsines on 

1:30 - What Kayla shares that makes her community feel connected 

3:43 - The one thing Kayla deliberately keeps private and why 

6:05 - What you need to do if you want to have a great podcast 

8:02 - The reason you need a WHY and how to show up through a tough moment 

10:10 - What Kayla did to build community that is now BANNED 

13:53 - What she does now

14:19 - How Kayla balances motherhood, social media and running successful businesses 

15:15 - The app she uses to cut down her screen time 

16:27 - The most important thing about building a community (and why you might struggle if you don’t have this)

18:39 - Kayla’s content team now 

21:19 - How to navigate outgrowing your personal brand 

22:36 - What makes a great interviewer (from someone who has been interviewed hundreds of times)

24:30 - What gives Kayla anxiety and how she manages it 

27:06 - Starting her own podcast 

30:48 - How Kayla prepped for interviews 

32:16 - The one thing you should never do as an interviewer 

36:19 - If someone was too scared to start but wanted their own podcast in 2026, what advice would Kayla give them?

40:53 - Media training for difficult questions 

42:33 - The podcasts on Kayla’s rotation (I wasn’t expecting these!) 

45:41 - Mic Drop Moments 

You can find Kayla over at  @kayla_itsines (https://www.instagram.com/kayla_itsines/?hl=en) and @sweat (https://www.instagram.com/sweat/?hl=en) 

Website - www.kaylaitsines.com

Or download the Sweat! App and get a 7 day free trial here - https://sweat.com/

If you’re ready to take action from this episode - Download the Debrief here - https://project-c-2.kit.com/ede722b06b 

Want to start your own podcast? Ready to become the go-to in your industry? I’m working with a VERY small group of creators in 2026 to build podcasts that people can’t wait to listen to … if that’s you send me the word Mic Drop over at www.instagram.com/alyciachapman_

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast