Have you been wanting to monetise using your podcast but you have no idea where to start? 

Or you have a product you’re trying to sell but can’t figure out how to tie it in naturally to your content?

How much should you even be charging?

Today I’m sitting down with Ruby Lee, the founder behind Flow State Business, who not only has an amazing business but a community that WANTS to buy her products.

We chat about: 

🎙️How to use your podcast to sell guides, courses, ebooks and more 

🎙️Ruby’s strategy for getting people in her world (and it’s so much easier than you think)

🎙️What it actually looks like when your podcast, emails, and offers work together

You’ll hear: 

0:00 - What Flow State Business is and why Ruby’s audience wants to buy from her

04:08 - How Ruby’s podcast has generated millions (without heavy selling or launches)

05:16 - Strategies to help make your podcast part of your sales cycle

10:00 - Exactly what Ruby does to get her listeners realising they want to work with her

12:59 - How to identify your easiest low-ticket offer (even if you think you don’t have one)

19:46 -  What should go inside a low-ticket guide and what to deliberately leave out 

21:40 - You’ve made the offer… now what actually makes people buy it?

23:33 - The exact platforms Ruby uses to sell

29:28 - How Ruby brings in 400 new listeners in under 25 minutes

31:58 - The one word email strategy that gets an 88% open rate (and why it works)

42:44 - How Ruby use her Instagram stories to get her audience to buy her guides

46:36 - The process behind why Ruby chose her prices

49:24 - Tips on using your podcast to sell without it sounding salesy

54:08 - The episode format that brings Ruby the MOST sales (and it’s not even more work)

55:38 - What to do if you want to change your podcast topic without losing your audience

1:03:00 -  Ruby’s advice for building an email list that actually converts

1:07:00 - Rapid fire: podcast habits, lessons, and what Ruby’s still learning

Want more of Ruby? Listen to Ruby’s podcast Flow State Business on Spotify (https://open.spotify.com/show/5lPNUaTDpaydqlhrAlnUuw?si=d592ab6a819c4094), or Apple (https://podcasts.apple.com/nz/podcast/flow-state-business/id1384762015). Visit her website at www.flowstatebusiness.co or check out her IG @_rubylee_ (https://www.instagram.com/_rubylee_)

Have a guest you want to hear from? Question you want answered? Send me a DM over at  www.instagram.com/alyciachapman_ or https://www.instagram.com/howdoipodcast 

Watch the podcast on Youtube  - https://www.youtube.com/@HowDoIPodcast