10xMarketer Podcast

Emotional vs. Rational Buying: Discover why people make decisions based on emotions first and justify them with logic later—and how to use this to your advantage.The Emotional Targeting Framework: Learn Talia’s 3-step framework for uncovering what your audience truly cares about (and how to reflect that in your messaging).Voice of Customer Research: See how analyzing reviews, support tickets, and customer interviews can unlock the emotional language your copy needs.Conversion Copy That Converts: Understand why “we help you do X” falls flat—and how to write messaging that connects with your audience’s identity and aspirations.Beyond A/B Testing: Learn why testing button colors and features won’t drive growth unless the emotional foundation is right.⏱️ What’s Covered:00:00 - Introduction to Emotional Targeting03:00 - The Psychology of Why People Buy06:45 - Talia’s Emotional Targeting Framework11:10 - Using Voice of Customer to Write Copy That Resonates15:30 - Common Mistakes in CRO (and What to Do Instead)18:45 - Case Study: 54% Increase in Signups by Changing the Emotional Angle22:00 - Final Advice for Marketers Who Want to Stand OutHere is what you will learn —Why customer research is the foundation of high-converting copy—How to uncover the real emotions and motivations behind your audience’s decisions—The most overlooked emotional drivers in marketing (hint: it’s not just features or benefits)—Practical frameworks for weaving emotion into your copy, design, and customer journey—How to use social proof and storytelling to build trust without manipulation—Actionable tips for conducting voice-of-customer research and emotional auditsIf you found this episode insightful, don't forget to like, subscribe, and turn on notifications for more expert conversations around growth, conversion, and marketing psychology. Share your thoughts in the comments—we’d love to hear from you!

In this episode of the 10X Marketer Podcast, we sit down with Morty Oberstein, founder of Unifi Brand Marketing. Morty brings a rare perspective from sitting on both the SEO and brand sides of marketing for over a decade.
We dive into why traditional SEO approaches often miss the bigger picture of brand connection, why agencies fall into "client grabbing" traps, and why branded keywords are not something to fear — but to celebrate.
Morty challenges the usual "people are looking for answers" mindset in SEO and emphasizes the importance of brand as the bridge between product, service, and customer needs.
If you're tired of siloed marketing thinking and want a fresh view on brand, SEO, and performance, this one's for you.

Are we still able to tell the difference between a real human and AI? In this episode, Giulia Panozzo joins us to dive deep into how our brains respond to AI-generated content, why trust plays a crucial role in marketing with AI, and how emotional connections are evolving with technology. We explore how human reactions are shifting as AI becomes more common in our daily lives, and what that means for the future. A conversation filled with insights on trust, emotions, and the fine line between man and machine. Tune in for a thoughtful and eye-opening discussion!

Want to grow on LinkedIn? Your first 1.5 lines can make or break your post! In this episode, we dive deep into LinkedIn’s algorithm, content strategies, and engagement hacks with Himani.

🔹 Where should you place links—comments or post?
🔹 How do you balance personal branding without sounding self-obsessed?
🔹 What truly drives engagement and reach on LinkedIn?

Whether you're a creator, entrepreneur, or marketer, this episode is packed with insider strategies to help you build a strong LinkedIn presence, boost engagement, and generate real business opportunities.

✅ Why the first 1.5 lines of your LinkedIn post are critical
✅ Does posting links in comments improve engagement?
✅ How to sell on LinkedIn without sounding too salesy
✅ Why some personal stories feel too self-promotional and how to avoid it
✅ Engagement vs. posting: Which one really matters?
✅ Checking LinkedIn before doing business—what to look for

00:00 – Introduction
01:15 – The power of the first 1.5 lines in a LinkedIn post
04:30 – Should you post links in the comments or within the post?
08:10 – Balancing personal branding vs. self-promotion
12:45 – Why too much selling can hurt your reach
16:20 – LinkedIn engagement hacks: Engage 10x more than you post
20:05 – Why overposting can make you look inauthentic
23:40 – Do people check LinkedIn before doing business with you?
28:15 – Final LinkedIn growth tips & closing thoughts

🎧 Listen to the full episode now and level up your LinkedIn game!

📌 Don’t forget to subscribe to the 10xMarketer Podcast for more marketing insights!
We’re available on Spotify, Apple Podcasts, and YouTube.

🚀 Follow us for more growth hacks & expert insights!

What You’ll Learn in This Episode:Timestamps:

Google’s local SEO game is changing, and Greg Gifford is here to break it all down! In this episode, we dive deep into what actually moves the needle for local rankings. Greg shares insights from his study on over 1,400 car dealerships, revealing surprising data on Google Business Profiles, category selection, proximity ranking, and the impact of reviews. We also discuss common SEO mistakes business owners make, why website content plays a crucial role in local search, and the best practices you need to follow to stay ahead. Whether you’re an agency, business owner, or SEO professional, this episode is packed with actionable takeaways to help you dominate local search results. Tune in now!

In this episode of the 10xMarketer Podcast, Larry Kim, founder of Customers.AI and WordStream, shares expert insights on email marketing, list fatigue, personalization, and the future of visitor identification. Learn how to maintain engagement, avoid spam filters, and leverage AI for better customer targeting.

🎧 Tune in now for game-changing strategies! 🚀 #EmailMarketing #AI #10XMarketerPodcast

Scaling Content Without Losing Quality – Despina Gavoyannis

In this episode of the 10X Marketer Podcast, we sat down with Despina Gavoyannis, an SEO and content expert, to discuss the art of scaling content without compromising quality. We covered everything from building a scalable content creation workflow to the role of UX in SEO, how AI can help (or hurt) content strategy, and why small brands can still compete with industry giants. Despina shares her keyword research and topical mapping process, common bottlenecks in content scaling, and early indicators of SEO success. We also dive into AI-assisted content creation and how to use it effectively. If you're looking to improve your content strategy, boost rankings, and future-proof your SEO efforts, this episode is packed with actionable insights.

📌 Resources Mentioned:

• AI Content Creation Process: https://ahrefs.com/blog/ai-content-creation/
• Keyword Research & Topical Mapping: https://ahrefs.com/blog/seo-topical-map/

Tune in now and don’t forget to subscribe for more expert insights on SEO, content marketing, and digital growth! 🚀

4o

Can AI-generated ad copy outperform human-written ads? PPC expert Ameet Khabra shares insights from her study comparing AI vs human ad copy, discussing AI’s impact on ad performance, ethical concerns, biases, and the future of PPC. Tune in to discover whether AI is a game-changer or just a tool for marketers! 🚀

Is Google’s dominance in search finally at risk? In this episode, Stephan Bajaio breaks down the future of SEO in 2025, the rise of AI-powered answer engines, and what it means for search marketers. We discuss how AI is reshaping content discovery, why the buyer’s journey is no longer linear, and how brands must tackle misinformation in an AI-driven world. Whether you're an SEO expert or a digital marketer, this conversation is packed with insights on how to stay ahead in the evolving search landscape. Tune in now! 🚀

Discover how Marketing Mix Modeling can transform your marketing strategy with Jim Gianoglio on the 10x Marketer Podcast!

From budget optimization to tackling privacy challenges, this episode is packed with insights to help you boost ROI and make smarter decisions.