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How do you get a reputation as an expert in your field?

Through consistency.

• Show up consistently.
• Narrow the focus of what you talk about.
• Add value to everything you do.

The first step in getting known for a topic is to narrow down what you talk about to content themes.

We interviewed Ben Sailer (formerly CoSchedule) and he taught us all about how to create content themes.

During this interview, you’ll learn:

1. What is a content theme?
2. Why are content themes useful?
3. How can content themes be developed?

Ben Sailer is a Content Marketing Editor (WordPress.com) at Automattic. He's still figuring out what that means. Previously, he was the Inbound Marketing Director at CoSchedule.

Show notes and resources: https://tinymarketing.me/ep11

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