In this episode, Mikko Honkanen, co-founder of Vainu, sums up our six key predictions for B2B sales trends in 2023 and what these trends actually mean for sales and marketing teams:

1. From Siloed Ops to Revenue Operations

2. Interactive Demos will be everywhere

3. Salespeople will need to become domain experts

4. Demand generation will continue to triumph over lead generation

5. Expect more stakeholders, longer sales cycles, and CFO involvement

6. Look-a-likes will finally become mainstream in B2B

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Vainu provides reliable company data for B2B businesses to help sales, marketing, and operations have the information needed to plan and execute effective sales and marketing initiatives. Learn more at www.vainu.com.