We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine Experiences

11. Adapting to Climate Extremes and Wine Consumer Shifts: Lessons from Dr. Andreea Botezatu, Texas Extension Enologist


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Dr. Andreea Botezatu, Associate Professor of Enology at Texas A&M, joins host Isabelle Lesschaeve to discuss her unique journey from commercial winemaking in Europe and Canada to academic research and supporting the Texas wine industry as its sole Extension Enologist.


We discuss sensory science, training future winemakers, low- and high-alcohol trends, and the future role of AI in the wine industry.


For more resources, links, and a deeper dive, visit the episode webpage by clicking here.

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We Taste Wine Differently | Creating Consumer Loyalty with Unforgettable Wine ExperiencesBy Isabelle Lesschaeve