This week, host Isabelle Lesschaeve welcomes Amandine Fournier, founder of Vinesthesia, to explore bold new ways to taste and appreciate wine. Amandine, born in the heart of Bordeaux, grew up surrounded by traditional winemaking but always felt there was more to wine than classic rituals and rigid descriptions.

Together, Isabelle and Amandine challenge traditional wine education, highlighting how sensory experiences—like tasting from black glasses and focusing on emotions or memories—can open up deeper, more authentic connections to wine. Amandine shares her journey from feeling mocked for her imaginative wine descriptions to empowering others (including veteran professionals!) to “taste differently” and trust their senses.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

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Are you ready to rethink your tasting room experiences?

In this episode, I share why putting guests—not just your wine—at the heart of the experience can reignite your ability to build long-lasting relationships with these customers and energize your business.

Discover actionable ways to create memorable wine encounters, collect valuable consumer insights, and boost loyalty

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

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I'm often asked “what is sensory science?” and I can’t believe that it’s still so underused in the wine industry. People often think that wine tasting is too subjective, but the truth is, if you start to implement the use of sensory science in your wine business, you’ll find your data is much more objective – which means it can support your business decisions in a strategic way! In today’s episode, I’m discussing what sensory science really is, how it differs from traditional wine judging and four actionable tips to help you implement more sensory science into your wine tasting.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

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You might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the Wine Aroma Wheel more effectively in your business – whether that’s with your guests, or even internally with your staff. You’ll also hear directly from the maker, Dr. Ann Noble herself, so you can learn exactly why it’s still such a relevant tool in today’s wine world.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

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Bonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your consumers more in your winery or tasting room.

The industry faces a significant challenge in connecting with and staying relevant to today’s wine consumers. Drawing on 30 years of experience as a sensory and consumer scientist, I provide actionable strategies to help you create unforgettable experiences for your customers.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?

Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and consumer scientist, I've seen how the wine industry can build deeper connections by focusing on what people actually experience.

On We Taste Wine Differently, we bridge the gap between complex science and practical application. You'll hear from leading experts, explore fascinating case studies, and get actionable insights to transform your approach.

Learn how to leverage sensory and consumer science to refine your portfolio, engage guests more effectively in the tasting room, and foster those crucial long-term relationships. We challenge assumptions and provide research-backed strategies that work.

If you're a wine professional ready to innovate and put your customers' experience first, this podcast is for you.

Find We Taste Wine Differently wherever you get your podcasts. Subscribe today and start tasting wine differently!

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.