For this 11th episode, I had the chance to chat with Babak Daemi. Head of Marketing and Communications at Pavegen, a global leader in harvesting energy and analytics from footsteps.

In this episode, we talked about marketing planning and the SOSTAC model.

We talked about how to set up creative clinics and how useful they can be.

We talked about the importance of taking the time to realign yourself.

Babak (@brdaemi) strengths are brand building, marketing strategy, and campaign delivery.

He has over 12 years of experience in executing content marketing to engage audiences and build thought leaders.