The Implement Podcast

The Implement Podcast

By Badis KhalfallahBusinessManagement
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The Implement Podcast episodes

  • #60: Chris Clemente's Email Marketing Tips From Sending 1 Billion Emails Per Year & Managing a 23M Subscribers Email List

    For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.‍

    In this episode, we talked about:

    • The traffic sources of a 134M visits/month website
    • Implementing predictive content management
    • How to learn data analytics
    • Bridging the gap between marketing, automation, and data
    • What the marketer of the future will look like
    • Managing and segmenting a 23M subscribers email list
    • Email marketing tips from sending 1 billion emails per year.

      • Christopher is the Sr. Online Marketing Director for Medscape WebMD.

      His background is in web development, but he has been working in email for the last 10+ years.

      He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.

      Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.

      41 min
    • #59: Sylvie Giret on Launching French Brands in the US | Crafting Messaging, Retail Strategy and Distribution for the US Market

      For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. 

      In this episode, we talked about:

      • Launching French brands in the US
      • The difference between the French and the American consumer
      • How to craft your messaging for the US consumer
      • The operational side of launching a French brand in the US.
      • The relationship with retailers
      • Going DTC first and building a relationship with US consumers first
      • How to maximize trade shows
      • The timeline you need to set up in the US
      • The team you need to build to succeed in the US
      • Geographic coverage and if it matters
      • De Buyer challenges for 2021

        • Sylvie is a multicultural Executive specializing in CPG.

        She has been advising and operating niche brands willing to expand in the US market for almost 15 years.

        A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.

        She lives in NYC with her husband and 2 teenage children.

        41 min
      • #58: Eva Valerio on her Journey from Fashion School to Google & Leading the Digital Growth of the Skincare Brand 'La Mer'

        For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.

        In this episode, we talked about:

        • The early days of digital marketing
        • The journey from Fashion School to Google
        • The growth story behind the uber-luxury skincare brand La Mer
        • The funnel used to grow La Mer and reach a younger audience
        • Building a high-touch digital experience for a luxury brand
        • The Discovery Ads project at Google (to compliment Search Ads)
        • Resources for intercultural communication.
        • The cultural aspect of asking and giving feedback.

          • Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.

          40 min
        • #57: Zoë Lefeuvre on Customer Success KPIs | The Best Way to Share Customer Testimonials

          For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...

          In this episode, we talked about:

          • Customer success KPIs and tracking
          • The best way to share customer testimonials & case studies
          • Launching a podcast and using LinkedIn live
          • Adjusting as a marketer from B2C to B2B
          • Finding a human touch with your colleagues and disconnecting in this remote environment
          • The skills you need to take a company from $100M ARR to $300M ARR

            • Zoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.

            When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.

            41 min
          • #56: Kate Erwin on Creating Great Content For The Sales Tech Community | LinkedIn & Copywriting Tactics

            For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].

            In this episode, we talked about:

            • Creating content for the Sales Tech community
            • Building no-buzzwords and no-fluff content
            • LinkedIn Marketing tactics to succeed in organic and paid
            • Leveraging Twitter to promote long-form content to a B2B audience
            • The journalist and poet within all marketers
            • Copywriting: the tactics & practice you need to get better at it.

              • Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media

              Follow Kate on IG: @straightupkate

              39 min
            • #55: Kirsten Moorman on the Growth Story of DocuSign | Running Marketing on a Budget

              For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.

              In this episode, we talked about:

              • DocuSign growth and project-based organization
              • Running marketing on a budget - a few ideas to do it well
              • Running virtual events and their value for the prospects
              • Enabling others (sales team, clients, colleague) as a marketer.

                • Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.

                44 min
              • #54: Denisse Diaz on Growing Higher Education Brands

                For this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online.

                In this episode, we talked about:

                • The impact of the COVID crisis on higher education
                • Growing higher education brands, what it takes
                • Marketing to learners and students
                • Digital vs offline, and how trends evolve in marketing
                • How to become a good communicator
                  • 42 min
                • #53: Amin Makhani on Marketing to Restaurants | Building a Billion-Dollar Startup | Hyper Growth

                  For this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time.

                  In this episode, we talked about:

                  • The state of the restaurant industry with the pandemic
                  • Marketing to restaurants, the channels, the strategy, the audience targeting
                  • Marketing to restaurants, the digital and physical marketing
                  • First marketing hire for Yext (NYSE: YEXT); the company grew revenues from $5M to $120M
                  • Joining a future billion-dollar startup during the 2008 recession
                  • The faith and scaling journey of growing a company until you take it public
                  • Learning management on the go and growing as a leader, what resources and what tactics to adopt.
                  • Hiring for intellectual curiosity and troubleshooting skills.

                    • Here is Amin's newsletter about financial markets and investment: https://mokhani.substack.com/

                    Follow Amin on Twitter: @mistermacomedy

                    Follow Amin on IG: @mistermacomedy

                    43 min
                  • #52: Kristin Sword on Becoming a Startup Marketer | DTC Marketing | Integrated Marketing

                    In this episode, we talked about:

                    • Building yourself as a marketer in the startup world
                    • Advice to junior self: 1) Know when to ask for help. 2) Take bigger bets.
                    • 10x'ing' your growth
                    • Doing unscalable things
                    • The “subway ad” for startups
                    • The fun side of E-commerce marketing
                    • How to learn from your peers
                    • What DTC marketers should be doing
                    • What integrated marketing is (growth+brand)
                    • The mix between new channels (TikTok, Clubhouse) and older channels (Radio etc…)
                    • Finding balance between distraction and learning as a leader
                    • Creating a culture of empowerment as a leader with your team

                      • Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.

                      39 min
                    • #51: Spencer Marlow on Metrics That Matter And The Joy of Boring Things

                      For this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization. 

                      In this episode, we talked about:

                      • The importance of consolidated data and connected planning
                      • What data matters and should matter to a CMO?
                      • Internal and external data
                      • The questions you ask your data are the answers you’re going to get.
                      • How to link brand engagement to pipeline growth
                      • How to mix Account coverage, engagement/intent data, and lead-scoring data to show the impact of marketing on the bottom line
                      • What’s new in marketing metrics
                      • The importance of accountability and common language when it comes to marketing metrics.
                      • Less is more when it comes to data (the example of email marketing and the unique focus on CTR)
                      • The data you should measure is what really makes a difference for the business
                      • Building data tools and keeping a minimum amount of dashboards
                      • How marketing metrics can be liberating

                        • Spencer is a highly accomplished B2B Marketing professional, with 20 years practitioner experience in IT/Technology marketing, including 4 years agency side.

                        39 min

                      About The Implement Podcast

                      From the publisher's feed

                      This podcast is produced by Implement and hosted by co-founder Badis Khalfallah.