The Implement Podcast

For this 60th episode, I had the chance to chat with Chris Clemente, Director of Online Marketing at WebMD, the popular health information website, with 130M visits/month and 23M email subscribers.‍

In this episode, we talked about:

Christopher is the Sr. Online Marketing Director for Medscape WebMD.

His background is in web development, but he has been working in email for the last 10+ years.

He’s worked with agencies and ESPs, and also worked with clients from the American Cancer Association to the Academy Awards.

Now at Medscape WebMD, he oversees the email and app marketing channel of physician and healthcare professional users.

For this 59th episode, I had the chance to chat with Sylvie Giret, Managing Director North America at De Buyer USA, a leading French handmade cookware brand created in 1830 and present in over 90 countries. 

In this episode, we talked about:

Sylvie is a multicultural Executive specializing in CPG.

She has been advising and operating niche brands willing to expand in the US market for almost 15 years.

A French-born citizen, Sylvie has lived in 7 different countries, including Northern Africa where she spent most of her childhood, France, the UK, and now the US.

She lives in NYC with her husband and 2 teenage children.

For this 58th episode, I had the chance to chat with Eva Valerio, Global Head of Discovery Ads at Google. Before joining Google, Eva grew the uber-luxury skincare brand 'La Mer' on digital.

In this episode, we talked about:

Eva has led the digital evolution for many brands including La Mer and NYLON Magazine, defining what it means to be a successful brand in today’s digital age.

For this 57th episode, I had the chance to chat with Zoë Lefeuvre, Senior Director of Solutions & Content Marketing at Gainsight, a customer success platform. Gainsight counts over 800 employees and serves clients like Dropbox, Zendesk, Marketo...

In this episode, we talked about:

Zoë is a passionate marketer who brings experience from a wide range of industries from financial services at Merrill Lynch, retail at Bloomingdale’s, beauty at L’Oréal, media/publishing at Condé Nast, and B2B SaaS at Cheetah Digital, Braze, and Gainsight.

When not marketing by day, she is exploring the world (40 countries and counting) with her French expat husband and their two poodles.

For this 56th episode, I had the chance to chat with Kate Erwin, Content Marketing Manager at Mailshake, a sales engagement tool with 47,000+ users. [When recorded, Kate was Director of Content Marketing at StorySlab].

In this episode, we talked about:

Kate Erwin is also co-founder of Hack/Slash, a blog that amplifies the voices from the tech trenches: Check it out: https://medium.com/hack-slash-media

Follow Kate on IG: @straightupkate

For this 55th episode, I had the chance to chat with Kirsten Moorman, Marketing Manager at DocuSign, the pioneer in e-signature tech, counting more than 500,000 customers today.

In this episode, we talked about:

Kirsten is a specialist of the SaaS industry and has global experience. Currently, her mission is to grow the Benelux business for DocuSign.

For this 54th episode, I had the chance to chat with Denisse Diaz, Marketing Director at Global University Systems, a network of higher education institutions, with over 60,000 students in six countries and a global presence online.

In this episode, we talked about:

For this 53rd episode, I had the chance to chat with Amin Makhani, SVP of Growth Strategy at BentoBox, a SaaS solution for restaurants (6k customers worldwide). Amin was also first marketing hire at Yext, the company grew revenue from $5M to $120M and went public during his time.

In this episode, we talked about:

Here is Amin's newsletter about financial markets and investment: https://mokhani.substack.com/

Follow Amin on Twitter: @mistermacomedy

Follow Amin on IG: @mistermacomedy

In this episode, we talked about:

Before joining Health E-commerce, Kristin was Director of Growth Marketing at Dormify.

For this 51rst episode, I had the chance to chat with Spencer Marlow, Marketing Director EMEA at Anaplan, an NYSE-listed SaaS company specializing in business planning and data visualization. 

In this episode, we talked about:

Spencer is a highly accomplished B2B Marketing professional, with 20 years practitioner experience in IT/Technology marketing, including 4 years agency side.