The Implement Podcast

For this 30th episode, I had the chance to chat with Nigel Hawthorn, EMEA Marketing Director at McAfee.

In this episode, we talked about:

Nigel has many years experience of IT B2B marketing - always trying to convert complex systems into simple messages.

His messages often try to close gaps between silos in large enterprises and bring different audiences together.

He writes articles, blogs, and presents at industry conferences, and has written one book.

In technology, his experience has mirrored many of the most innovative areas of computing; Apple and PCs in the 1980s, storage and networking in the 1990s, Internet performance and web security in the 2000s, and mobility and cloud enablement in the 2010s.

You can follow Nigel on Twitter: @wheresnigel

For this 29th episode, I had the chance to chat with Charlotte Kelly, Head of Marketing at GO!, a startup that helps brands find their ideal agency partners.

In this episode, we talked about:

For this 28th episode, I had the chance to chat with Graham Smith. Graham is a B2B Marketing Director with 25 years of experience. He currently heads marketing at Backup Systems.

In this episode, we talked about:

Graham is an award-winning Marketing Consultant with over 25 years of experience in both online and offline marketing.

He is currently focusing on content-driven marketing programs, lead generation, and data quality/compliance (GDPR and ePrivacy).

Graham is a qualified marketer and Fellow of the Chartered Institute of Marketing (CIM), he also served on the ‘GDPR Working Party’ at the Data Marketing Association (DMA) and was a Council member at the DMA for 3 years.

Follow Graham on Twitter: @MarketingGraham

In this episode, we talked about:

Rory is responsible for all aspects of the brand's marketing and leads the digital, brand & social strategy with an emphasis on building irreverent and thought-provoking marketing.

His early background included marketing roles at Everyman Cinema and Paddy Power where he focused on creating disruptive and engaging content.

Prior to being marketing lead at Gymbox, he worked for brands including Cineworld, Pizza Express & Benugo.

His passion has always been to work for challenger or rebel brands who like to create disruption and challenge the norm.

His marketing and career approach has always been taking risks and avoiding the norm.

Follow Rory on Twitter and Instagram: @rorymcentee

For this 26th episode, I had the chance to chat with Lauren Saving, Marketing Director at SpotX, a leading AdTech company.

In this episode, we talked about:

As Marketing Director, EMEA, Lauren Saving leads SpotX’s marketing strategy across the region.

She helps develop insights and experiences which educate and advance the advertising and publishing industries.

Lauren has a master’s degree in journalism and before joining SpotX, was a Junior Editor at a trade magazine.

Outside of work, Lauren loves to travel and read as much as she can, while also continuing to write for her own website.

Follow Lauren on Twitter: @LSaving

For this 25th episode, I had the chance to chat with Daniel O’Hara, Marketing Director at Demica, a high-growth FinTech company.

In this episode, we talked about building a FinTech brand and marketing in the financial services industry.

We talked about the importance of knowing which rules to follow and which ones to break if you want to build an innovative brand.

We talked about how to leverage proprietary and unique content that adds something to the conversation.

Dan is a passionate, results-driven marketer with a depth of experience in marketing and communications within financial services.

For this 24th episode, I had the chance to chat with Mick Smyth, Senior Marketing and Communications Manager at Siegel+Gale, a worldwide branding agency.

In this episode, we talked about leveraging your sales skills to get into a new industry and your art skills to become a better marketer.

We talked about building an agency brand and getting new high-level clients.

We talked about what CMOs are worried about and the best way to help them today.

Mick has been involved in Creative Industries for over ten years, in many areas including production, performance, advertising/marketing, and management.

Beginning with Dublin-based band Junah as the singer/songwriter, his role consisted of looking after the day-to-day management of the band, coordinating record releases, and ensuring the brand, image and social media of the band were cohesive.

He completed a Masters in Advertising & the Creative Economy with distinction at Kingston University with modules in areas such as innovation, collaboration, creativity, design thinking, and marketing & advertising.

After two great years working with manc&dandy - the client sourcing agency, he moved to The BIO Agency to focus on Marketing and Digital Transformation, where he sat as the bridge between the sales and marketing departments.

In July 2019, he joined Siegel+Gale as the Senior Marketing and Communications Manager for EMEA.

For this 23rd episode, I had the chance to chat with Georgina Fotopoulou, Senior Brand Manager at the Kraft Heinz Company one of the largest food and beverage companies in the world.

In this episode, we talked about brand management and marketing to parents.

We talked about trying to fit in the workplace VS the concept of "owning yourself".

We talked about how to become better at stakeholder management.

Georgina is a self-motivated marketer with a positive attitude, and willing to take risks to deliver amazing results.

She is an outgoing person who enjoys working with passion and driving teamwork.

For this 22nd episode, I had the chance to chat with Elena Bersadschi, Global Marketing Strategy Manager at Deliveroo, the world-famous food delivery company.

In this episode, we talked about designing and orchestrating at the same time acquisition campaigns in 10 different markets.

We talked about tapping into large amounts of marketing data and learning from it to design campaigns.

We talked about how to approach experts, learn from them and grow as a growth marketer.

Elena is a results-driven growth manager with extensive experience in a variety of marketing, communication, and product levers.

For this 21rst episode, I had the chance to chat with Matthew de la Hey, CEO and co-founder at inploi, an HR startup offering a recruitment marketing platform.

In this episode, we talked about innovation in the recruitment industry

We talked about how an MBA can actually help you build a startup :)

We talked about how to build resilience.

inploi is a recruitment technology services provider offering clients a full suite of technology, branding, and marketing solutions that enable employers to reach and engage the future of their workforce.

From content creation for employer branding through job distribution, programmatic media buying, social media recruiting, applicant tracking, HR process automation, and more – all delivered through a bespoke online platform - inploi works with leading enterprises across diverse markets and geographies ensuring they stay ahead of the curve.