The Implement Podcast

The Implement Podcast

By Badis KhalfallahBusinessManagement
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The Implement Podcast episodes

  • #40: Amy Flippant from English Teacher to Marketing Leader

    For this 40th episode, I had the chance to chat with Amy Flippant, Digital Marketing Director at Della AI, a London-based LegalTech startup. 

    In this episode, we talked about:

    • LegalTech and the legal industry market
    • Starting in a new marketing role
    • Going from a History of Art degree; to teaching English; to a Marketing career
    • How to get great first career opportunities in marketing
    • Airtable and Google Data Studio
    • Learning more about Google Ads/LinkedIn Ads and orchestrating marketing operations
    • Amy has recently joined legal technology startup, Della AI as their marketing lead.

      She has previously worked both agency side and in-house in digital marketing, providing quite a broad insight into the tech sector.

      Originally from the UK, she spent 5 years living and working in Madrid where she began her career in content marketing.

      37 min
    • #39: Laura Roth on Creating Career Opportunities | Job Hunting

      For this 39th episode, I had the chance to chat with Laura Roth, B2B SaaS Marketer.

      In this episode, we talked about:

      • The WeWork crisis
      • The importance of taking risks and carving opportunities in your career
      • European VS American work cultures
      • The soft skills you need to succeed as a marketer
      • Advice on job hunting during COVID and difficult times
      • Managing your mental health during job hunting and the social stigma of job hunting
      • The importance of building connections
      • Laura has more recently been B2B community Lead at Vodafone Business, Marketing Consultant, and Director of Growth Marketing EMEA at WeWork.

        Laura is a B2B Global Marketing Leader with a proven track record of delivering growth. She has extensive international experience having lived in New York City and London, working in the B2B SaaS and publishing industries across markets in North America, Europe, and Asia.


        Laura is also a seasoned judge for industry awards including the US Search Awards, Global SEMPO awards, and ClickZ awards, and has been a speaker and moderator at various industry panels and webinars including PubCon, C3, and SES.

        When she's not marketing you can find her running in Regents park, supporting Spurs, cooking a new dish, or watching a beautiful sunset.

        38 min
      • #38: Hannah Parvaz on Leading Growth to Series A | Mobile Acquisition with Facebook Ads

        For this 38th episode, I had the chance to chat with Hannah Parvaz, Head of Growth at Curio - a mobile app to listen to audio stories from leading publications like The Wall Street Journal, FT, WIRED, The Economist, The Washington Post, and many more.

        In this episode, we talked about:

        • Audio journalism and the Curio app
        • Starting in B2C app marketing
        • How to interview customers
        • Facebook Ads: creative before targeting
        • Facebook Ads: All you need to know about A/B testing creatives
        • Managing Ad campaigns and the budget mix between awareness, installs, and retargeting
        • First marketer and leading growth to Series A.
        • How to learn about growth marketing
        • Hannah was named App Marketer of the Year for her work at Curio. She has spoken internationally on the future of app growth, leveraging data analytics, and how to launch and grow at hyper-speed.

          Hannah has mentored on Google Launchpad, is a coach for Startup Core Strengths, a program run by ex-500 Startups’ Matt Lerner, and is a 5-star rated mentor on GrowthMentor.

          Follow Hannah on Twitter: hannahparvaz

          Follow her on Instagram: hnpvz



          31 min
        • #37: Joshua Hodge on YouTube Growth | Community Building | Creating Audio Experiences

          For this 37th episode, I had the chance to chat with Joshua Hodge, Director at The Audio Programmer, a community and YouTube channel for audio developers with 20k subscribers.

          In this episode, we talked about:

          • Building an organic audience on YouTube
          • Choosing a platform to host a community
          • Building content: the Clinical Approach VS Focusing on Value
          • What audio programming is
          • Leveraging audio to build experiences for your audience
          • Audio tech for marketers
          • Josh is the founder and director of The Audio Programmer - a community for software developers who want to learn how to create music apps.

            Since its start in 2017, it's grown into a hub for this type of development and spawned various business models, including recruiting, developing, licensing, educating, and consulting.

            Follow Josh in Twitter: audioprogrammer

            Follow Josh on Instagram: theaudioprogrammer

            33 min
          • #36: Andrei Tiu on 2021's Marketing Trends | Building an Agency

            For this 36th episode, I had the chance to chat Andrei Tiu, Co-founder of Marketiu, a London-based digital marketing agency, specializing in online marketing strategy, implementation, and automation.

            In this episode, we talked about:

            • Marketing Trends in 2021
            • Developing TikTok content
            • The demand for entertainment content on 2021
            • Building an agency
            • Building trust and a close relationship with your clients
            • Where to follow macro trends and marketing trends
            • 41 min
            • #35: Louise Tullin on Marketing to Charities | Growing a Marketing Team Fast

              For this 35th episode, I had the chance to chat with Louise Tullin, Marketing Director at Enthuse, a digital fundraising software for charities.

              In this episode, we talked about:

              • Marketing to charities
              • How to leverage Facebook groups
              • Going from a 0 to 6 marketing team in one year.
              • Advice on recruitment and onboarding remotely
              • Structuring teams between branding and direct response
              • PR tips and how to strengthen your PR game.
              • How to handle pressure as a CMO
              • Learning psychology and behavioral science to become a better marketer.
              • Louise has 15 years of experience in marketing and communications for tech start-ups and scale-ups.

                She was previously Global CMO at Unruly, which was acquired by News Corp in 2015. Louise has featured in both PR Week’s 29 under 29, and Management Today’s 35 under 35, as well as being interviewed by the likes of the BBC, the Evening Standard, and various best practice marketing and leadership books.

                36 min
              • #34: Charlotte Humphries on Building a Brand To Solve The Global Food Waste Crisis

                For this 34th episode, I had the chance to chat with Charlotte Humphries, Brand & Communications Manager at Karma, an app that lets you buy at a discount unsold food from restaurants, cafes, and grocery stores.

                In this episode, we talked about:

                • Transferring agency experience to in-house marketing
                • Starting a branding exercise in a startup/scaleup
                • Lessons on referral marketing
                • Lessons on segmenting your base and content
                • Structuring a marketing team between Data-led & Retention operations on one side & Creative on the other side
                • Building foundations and feeling part of something
                • Learning the tech & data side of marketing
                • The importance of being embedded in the culture.
                • After 6 years in a Creative Agency, Charlie joined Karma in 2019 to lead all marketing across the UK market.

                  She is now Global Brand & Communication Lead, shaping the marketing team and business growth.

                  She is passionate about creating brands with the power to change how people behave and improve society for the better.

                  38 min
                • #33: Tamana Faizi on Events Marketing

                  For this 33rd episode, I had the chance to chat with Tamana Faizi, Marketing Consultant for the Events Industry.

                  In this episode, we talked about:

                  • Starting a career in the events industry
                  • Building a powerful value proposition for your event
                  • Attracting great speakers
                  • Gathering an audience before launching an event
                  • The dollar cost of events and how to manage your budget
                  • Managing PPC campaigns for events
                  • Virtual events VS physical events
                  • 37 min
                  • #32: Amanda Baker on The 5 Stories To Build a Powerful Brand

                    For this 32nd episode, I had the chance to chat with Amanda Baker, co-founder at Make Us Care, a branding and creative agency for startups and scaleups. 

                    In this episode, we talked about:

                    • Moving from the startup world to building an agency
                    • Building something that people care about
                    • How building brands is about getting closer to people
                    • The 5-Stories Framework
                    • The practice & day-to-day of brand building
                    • Managing long-term branding VS short-term growth
                    • Here is Amanda's 5-Stories Framework applied to herself 😊:

                      "🚀 Origin Story: At 23, I raised £150k investment for my fashion startup, Fashionably Skint. The short story is that I spent four years hustling, building, learning and very nearly burning out (more than once). The long story is something I’ll tell you over a BIG glass of wine.

                      💡Empathy Story: My first startup failed and it hurt. The experience gave me some incredible learnings to share with people building their businesses, AND it was the springboard into my fascination with understanding the stories behind businesses. I learned that a lot of businesses struggle to communicate their stories. So, I vowed to help them.

                      🌍 Purpose Story: I’m here for the founders fighting for what they believe in and building a fairer, freer and kinder world. I’m here to help them find their stories and tell them in different, creative ways. It’s my job to give people a bloody good reason to care about my clients because the world really is a better place with them in it.

                      🥁 Product Story: I spend my time running workshops, advising growing businesses and building brands with

                      5 Stories. My company, Make Us Care, is a creative partner for businesses doing good in the world. We work on strategic copywriting, visual identity and brand campaigns. The 5 Stories is my secret sauce. It’s a communication methodology that helps businesses get really clear on the people they exist for – and how to connect with them.

                      🔮 Vision Story: I’m building a world where purpose-driven businesses become the brands people care about most. To me, making people care starts by caring more about people. Building a business is hard. But building a brand that people care about is soooo much HARDER. The work I do helps to make the brand-building journey simple, clear and fun. The ride is short. Let’s enjoy it."

                      42 min
                    • #31: Alfie Lambert on Growth Hacking | Crossing The Chasm

                      For this 31rst episode, I had the chance to chat with Alfie Lambert, Marketing Director at Lix, an industry-leading LinkedIn data exporter, and lead-gen platform.

                      In this episode, we talked about:

                      • The Bullseye Framework for Getting Traction
                      • The Growth Hacker's relevance in 2021
                      • Alfie's fantastic story about starting in bitcoin in 2008
                      • Lessons on bootstrapping a software product
                      • Crossing the chasm
                      • Curiosity and challenge to drive motivation
                      • Alfie's marketing journey began at Futurecoin, providers of the UK's very first Bitcoin ATM, way back in 2013 whilst he was still studying at Cambridge University.

                        From there, he worked in growth marketing for startups across the UK and US - including a period of 2 years remote working as a digital nomad.

                        Now he is fully guiding LIX through the investment process as they seek to capitalize on the resurgence of LinkedIn.

                        36 min

                      About The Implement Podcast

                      From the publisher's feed

                      This podcast is produced by Implement and hosted by co-founder Badis Khalfallah.