The Implement Podcast

For this 20th episode, I had the chance to chat with Pritesh Chauhan. Pritesh is a Creative Marketing Strategist and Storyteller.

[DISCLAIMER: When recorded, Pritesh was Senior Marketing Manager at GSMA, a trade organization representing the interests of mobile operators worldwide. So we mention his work at GSMA :)].

In this episode, we talked about what makes a great video campaign and video storytelling.

We talked about the massive transition in video production

We talked about how to learn video marketing and best practices.

Pritesh is a storyteller and strategic content creator with a passion for helping people and businesses tell their stories.

For over the last fifteen years, he has been in the business-to-business world across various industries, building marketing divisions, defining brands, delivering impactful events, creating dynamic content, producing engaging video, and developing an integrated environment that blends traditional marketing with experiential, digital and social.

For the last 6 years, Pritesh has been working on promoting the impact connectivity and the mobile industry is having on the world.

He has built and delivered campaigns, teams, and events that have span the globe, generating content that has reached millions online.

Pritesh also works hard on maintaining a work-life balance. With his young family, they are always planning or going on the next adventure, seeing as much of the world as possible, watching the latest Disney masterpiece, or getting covered in paint, play-doh, or glitter.

For this 19th episode, I had the chance to chat with Sara Cherradi, Social Media Engager at the Lego Group, the inventors of the world-famous LEGO brick.

In this episode, we talked about innovation in the toy industry through the fan base community.

We talked about building a career in social media marketing.

We talked about social media and the importance of design skills in social media marketing.

Sara is a highly ambitious digital marketer with expertise in social media and a strong international experience.

For this 18th episode, I had the chance to chat with Lavinia Saggese, Inbound Marketing Manager at Worldline Global, the European leader in the payments and transactional services industry.

In this episode, we talked about marketing internships and what makes them great.

We talked about the work environment you need to thrive as a junior marketer.

We talked about the skills and values you need to start a marketing career today.

Lavinia is a young marketing professional, passionate about innovation and technology. She specializes in content marketing and customer engagement activities to successfully complement the sales life cycle.

For this 17th episode, I had the chance to chat with Alex Kington, Head of Global Marketing and Communications at TAG, a leading global travel and event management company.

In this episode, we talked about adapting to COVID as a travel/event management company.

We talked about adapting communication and acquisition during a major crisis.

We talked about how to stay hands-on and operational when you lead a team.

We talked about succeeding in the travel industry.

Alex is a senior marketing leader who excels at cross-functional management, unifying all internal and external stakeholders and delivering the highest possible ROI through collaboration and strong teamwork.

For this 16th episode, I had the chance to chat Ed Duncan, Head of Brand & Communications at Mytutor.co.uk, a platform on a mission to democratize tutoring.

In this episode, we talked about the branding challenges of marketing to students and their parents.

We talked about building a leading EdTech brand.

We talked about how to build better leadership skills as a marketer.

Ed previously led brand, creative, and advertising at Smart Energy GB.

He worked with a variety of clients within the Publicis family of advertising and media agencies.

For this 15th episode, I had the chance to chat with John Williams, Head of Marketing at The Instant Group, a workspace innovation company. 

In this episode, we talked about reinventing the workspace and what going to the office should mean after COVID.

We talked about transitioning from journalism to the marketing world.

We talked about the importance of sector knowledge to be successful in marketing.

John is a former journalist, a marketing and PR expert with more than 15 years of experience.  He has worked in the property sector for a variety of companies including Knight Frank, Land Securities, Brookfield, Sotheby’s International Real Estate, and OnTheMarket.com.

For this 14th episode, I had the chance to chat with Emma Williamson, Global Senior Marketing Manager at Sage, a global market leader in the technology sector. 

In this episode, we talked about what an agency experience can teach you as a marketer.

We talked about keeping a simple personal development plan.

We talked about how great marketing results are accomplished by great teams and how to build those great teams.

Emma has worked in marketing and communications for over 12 years.

She started in the public sector leading local health campaigns. Then moved to Brother International where she secured a European communications role.

She then moved to an international agency, building their brand.

She is now Senior Marketing Manager at Sage in the global channel marketing team.

She loves hot yoga, prosecco, and leading a balanced life ;-)

For this 13th episode, I had the chance to chat Alexis Amitrano, Global Marketing Manager at Beam Suntory, a beverage industry leader and world leader in premium spirits.

In this episode, we talked about how a passion for the product and the industry should drive you as a marketer.

We talked about marketing premium spirits.

We talked about how digging deeper into data can enable you to do innovative marketing.

Alexis is a commercially savvy Marketeer with +10 years’ experience in Food & Beverages and Media which spans UK, SPAIN, JAPAN & LATAM. (Pernod Ricard, Gruppo Campari, Beam Suntory).

He had a passion for crafting disruptive brand strategies creating profitable growth at a local level that aligns with Global brand guidelines.

He has vast experience acting as a bridge between Marketing, Trade, and Sales.

For this 12th episode, I had the chance to chat with Maygen Jacques, marketing manager at Code Enigma, a web design and development agency.

In this episode, we talked about how to differentiate a web agency from the competition.

We talked about how she transitioned from a career in headhunting to marketing.

We talked about learning marketing skills on the job.

Maygen loves all things content.

She loves creating high-quality, valuable, and personalized content.

Maygen has been a marketing leader for 10 years now.

For this 11th episode, I had the chance to chat with Babak Daemi. Head of Marketing and Communications at Pavegen, a global leader in harvesting energy and analytics from footsteps.

In this episode, we talked about marketing planning and the SOSTAC model.

We talked about how to set up creative clinics and how useful they can be.

We talked about the importance of taking the time to realign yourself.

Babak (@brdaemi) strengths are brand building, marketing strategy, and campaign delivery.

He has over 12 years of experience in executing content marketing to engage audiences and build thought leaders.