The Implement Podcast

#26: Lauren Saving on the AdTech Industry


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For this 26th episode, I had the chance to chat with Lauren Saving, Marketing Director at SpotX, a leading AdTech company.

In this episode, we talked about:

  • Adapting to different cultures and markets.
  • Adtech innovations and trends
  • Working in the programmatic industry
  • Successful marketing channels for an Adtech company
  • Tips on working with a PR agency
  • As Marketing Director, EMEA, Lauren Saving leads SpotX’s marketing strategy across the region.

    She helps develop insights and experiences which educate and advance the advertising and publishing industries.

    Lauren has a master’s degree in journalism and before joining SpotX, was a Junior Editor at a trade magazine.

    Outside of work, Lauren loves to travel and read as much as she can, while also continuing to write for her own website.

    Follow Lauren on Twitter: @LSaving

    ...more
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    The Implement PodcastBy Badis Khalfallah

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