Matthew Holloway, CEO of Holloway Group, joins Brad in our latest episode of Real Talk With Outperformers and talks about the amazing business that came out of innovation. They unpack how Matt’s strategy of asking better questions, leveraging the business strengths, know how and marketing opportunities has helped to achieve the greatest rate of return and highest probability of success. And, in doing that, built a culture that brings it to life… not easy, mistakes made, but progress!