Why do humans make irrational choices, even when the stakes are high? How can understanding these behaviors revolutionize NGO funding and create lasting social impact?In this thought-provoking episode, we explore the intersection of behavioural science, philanthropy, and human psychology to uncover the surprising truths about decision-making and generosity. Whether you're passionate about social change, fascinated by human behaviour, or curious about how psychology can drive better outcomes in the nonprofit sector, this episode will surely challenge your assumptions and spark new ideas.Track: Liquid PlanetMusic by https://www.fiftysounds.com

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