After 10 episodes of tactical strategies and frameworks, you might be wondering: who are these women telling me how to launch?

Fair question. And we think it’s time you get to know us a little better. 

In this episode of Launch Confidential, Taylor and Diana interview each other and share their partnership journey - from running Facebook ads agencies in 2020 to building a launch coaching business together. They unpack the unique methodologies and frameworks that became the foundation of Launch Babes - including their Launch Intelligence™ diagnostic system - and share the mindset shifts that help online coaches and course creators escape feast-or-famine launch cycles.

Just a real conversation about collaboration and building something sustainable… together.

01:24 - How Diana and Taylor met back in 2020 (and first impressions) 

04:42 - Realizing that their opposite skill sets were their superpower 

06:30 - Why two is better than one: funnels, copy, and ads as a complete ecosystem 

09:43 - The life event and pivot: from DFY agencies to coaching partnership 

24:44 - What Launch Intelligence™ means (and why diagnosis beats tactics)

33:24 - What to look for in a potential business partner or collaboration 

34:20 - How a human design session helped them become better partners

37:52 - Why cart close is the beginning of your next launch (not the end) 

39:07 - Why warm audiences convert 5x higher than cold traffic 

39:58 - Two actions to take this week: data analysis and between-launch visibility

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Connect with our Human Design coach (mentioned in this episode!): 

Jess Garay 

Human Design Strategist  

Lead From Within: The Human Design Guide to Aligned Business Growth

Facebook | Instagram | Pinterest | Free Business Clarity Blueprint

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.

This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off. 

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.

Episode Website