AI is everywhere right now - and yet so many online creators feel more frustrated than supported by it.
In this solo episode of Launch Confidential, Diana breaks down how we actually use AI inside Launch Babes - not as a shortcut, not as a copy-paste machine, and not as something that replaces thinking - but as a trained collaborator that supports decision-making, content creation, and strategy across the business.
This isn’t an episode about prompts, automations, or “AI hacks.”
It’s about how to work with AI instead of fighting it - and why most people give up right before it starts saving them real time.
Diana walks through the exact way we train and use ChatGPT and other AI tools in our day-to-day business - from brainstorming and organizing ideas to spotting patterns, refining messaging, and supporting creative and strategic thinking - all without losing our voice, our minds, or creating more work.
You’ll walk away knowing:
● Why AI feels generic, stiff, or unhelpful for so many people
● The biggest mistake coaches make when using ChatGPT in their business
● How to train AI using real inputs - not just instructions or brand docs
● Why transcripts matter more than polished copy
● The 5-step process that turns AI into a collaborator instead of a vending machine
● How we use AI to support content, offers, pattern recognition, and strategic thinking
● Why AI is only as good as the context you give it - and how to close the gaps
If AI has ever felt like another thing to manage instead of a tool that lightens your workload, this episode will completely reframe how you use it - and help you build a relationship with AI that actually supports your business.
KEY MOMENTS
02:05 – Who this episode is (and is not) for
03:30 – Why most people feel disappointed by AI output
05:45 – Treating AI like a vending machine vs. a collaborator
07:20 – The false expectation that AI should “just know” your business
09:10 – Why brand docs and instructions aren’t enough
10:55 – The missing ingredient: feeding AI real transcripts and raw input
13:00 – Step 1: Training AI with real content from your business
14:45 – Step 2: Asking AI to summarize what it understands
16:05 – Step 3: Correcting misalignment instead of getting frustrated
17:50 – Step 4: Letting AI identify gaps and ask clarifying questions
20:10 – Step 5: Using AI as a collaboration partner across the business
22:00 – How we use AI beyond content creation
23:45 – Using AI to spot patterns faster in surveys and audience data
25:30 – Why we never copy-paste AI output (and what we use it for instead)
27:10 – Using AI to brainstorm, organize, and expand ideas
29:20 – Why storytelling still matters - and how AI supports it
31:10 – Building a story bank by talking to AI instead of typing
33:00 – The long-term payoff of learning to work with AI now
CONNECT + RESOURCES
We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
📸 Instagram
👥 Facebook
📝 → Get the Launch Bottleneck Decoder to diagnose exactly what’s been capping your sales in under 5 min: go.launchbabes.com/bottleneck
Stop guessing, fix what actually matters, and start getting predictable results (on purpose).
ABOUT DIANA TORONTO AND TAYLOR MARKS
Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably - without burnout.
This show is for coaches and course creators ready for the business they imagined when they started - one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIAL
Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
