Your list isn’t dead.

It’s just quiet.

And if you’re about to launch to people who haven’t heard from you in weeks (or months), blasting promo emails and hoping for conversions isn’t strategy — it’s wishful thinking.

You don’t need more leads.

You don’t need more ads.

You need momentum.

In this episode of Launch Confidential, Diana and Taylor break down a simple 10-day pre-launch email strategy to re-engage a cold list, rebuild trust, and warm buyers up before cart open — without awkward apologies or spending hours writing content from scratch.

If you’ve been quiet and now you’re about to sell, the real question isn’t “Will they buy?”

It’s “Do they still trust me?”

01:59 - What “cold” really means (and why it’s not what you think)

02:52 - The fear of emailing daily (and why buyers aren’t the ones complaining)

03:06 - Why unsubscribes are a filtering system — not a personal rejection

03:29 - Buyers vs. browsers: the quiet shift that changes your launch results

04:25 - The 10-day “Netflix prequel” strategy before cart open

06:11 - Turning belief shifts into binge-worthy email topics

07:41 - The inbox hook that cuts through clutter immediately

08:38 - The simple trick that makes people binge your emails

10:08 - Why blasting your whole list can hurt deliverability

11:13 - The overlooked segment sitting on your list right now

12:20 - The reframe: you don’t need more leads — you need more momentum

12:45 - The 20-minute batching move that removes the “I don’t have time” excuse

We’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:

📸 Instagram

👥 Facebook

🧠 Diagnose your launch system with the Launch IQ GPT

Launch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.

As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.

Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.

This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.

Launch Confidential is their new source for strategies and systems that just WORK.

Launch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.

Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.