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18 | Why AI Won’t Replace Coaching - But It WILL Transform Online Education
You’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?
In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.
This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.
If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.
You’ll learn:- Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
- How to use GPTs to deliver real-time, high-touch support without burning out
- The very real difference between a “content course” and an AI-powered learning experience
- Why Launch Babes is embedding AI inside their programs instead of adding it on top
Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.
KEY MOMENTS01:50 - The “innocent idea” that spiraled into a 10-day obsession
03:40 - Why quizzes and PDFs suddenly felt outdated
05:45 - The hidden flaw baked into even the best online programs
07:20 - The waiting problem no amount of support can fully solve
09:55 - The moment AI stopped being “content help” and became something else
11:30 - Why generic marketing advice does more harm than good
13:10 - The line between replacing coaching and removing friction
14:50 – How AI closes the gap between learning about something and actually doing it
20:36 – How diagnostics turn into dynamic, personalized conversations
21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot
23:18 – The real bottlenecks that don’t show up in the numbers
25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)
26:01 – The belief shift: how removing waiting creates freedom (not burnout)
28:47 – Why this is the future of online coaching
29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops
CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
🧠 Diagnose your launch system with the Launch IQ GPT
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.
This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
Episode Website
View all episodes
By Launch BabesYou’ve heard the hype: AI is coming for our jobs, coaching is next, and soon we’ll all be replaced by robots. But what if that narrative is completely backwards?
In this solo episode of Launch Confidential, Taylor shares the behind-the-scenes story of building Launch Babes’ first client-facing AI-powered tool - and how it pushed her to the edge while unlocking the future of online education.
This isn’t about tossing ChatGPT prompts on top of your course. It’s about embedding your unique frameworks, thought processes, and systems into custom GPTs that support your students 24/7, without losing your voice or values.
If you’ve ever wished you could be everywhere at once inside your program—or if your clients get stuck between calls, forget their questions, or spiral in tech purgatory—this episode will show you how AI can fix the waiting, not the teaching.
You’ll learn:- Why AI isn’t replacing coaches—it’s scaling the impact of great coaching
- How to use GPTs to deliver real-time, high-touch support without burning out
- The very real difference between a “content course” and an AI-powered learning experience
- Why Launch Babes is embedding AI inside their programs instead of adding it on top
Whether you’re already using AI tools or still skeptical, this episode will expand what you believe is possible in online education—and show you why GPTs might just be your most scalable team member yet.
KEY MOMENTS01:50 - The “innocent idea” that spiraled into a 10-day obsession
03:40 - Why quizzes and PDFs suddenly felt outdated
05:45 - The hidden flaw baked into even the best online programs
07:20 - The waiting problem no amount of support can fully solve
09:55 - The moment AI stopped being “content help” and became something else
11:30 - Why generic marketing advice does more harm than good
13:10 - The line between replacing coaching and removing friction
14:50 – How AI closes the gap between learning about something and actually doing it
20:36 – How diagnostics turn into dynamic, personalized conversations
21:35 – A peek into how Launch Babes trained a GPT to act like their brains—without sounding like a bot
23:18 – The real bottlenecks that don’t show up in the numbers
25:30 – Why generic AI tools fall flat (and how yours doesn’t have to)
26:01 – The belief shift: how removing waiting creates freedom (not burnout)
28:47 – Why this is the future of online coaching
29:45 – Your invite to beta test the Launch IQ Assistant—before it officially drops
CONNECT + RESOURCESWe’ll be adding links to our favorite tools, trainings, and launch resources here as the podcast grows. For now, come hang out with us:
🧠 Diagnose your launch system with the Launch IQ GPT
ABOUT DIANA TORONTO AND TAYLOR MARKSLaunch Confidential is hosted by Taylor Marks and Diana Toronto, marketing strategists and former six-figure agency owners who spent years helping coaches and course creators scale with conversion-focused funnels, strategies, and ad campaigns.
As co-founders of Launch Babes, they’ve turned their deep, in-the-trenches knowledge and expertise into practical, repeatable frameworks that make effective marketing possible without an agency.
Taylor and Diana are on a mission to equip women with the tools they need to launch smarter and scale sustainably – without burnout.
This show is for coaches and course creators ready for the business they imagined when they started – one that thrives whether they’re on their laptop or on the beach and keeps selling year-round, not just during launch week.
Launch Confidential is their new source for strategies and systems that just WORK.
ABOUT LAUNCH CONFIDENTIALLaunch Confidential is the podcast for online coaches stuck in the messy middle—brilliant offers, a few launches under your belt, but results that feel like a rollercoaster you can’t get off.
Hosted by Diana Toronto and Taylor Marks, co-founders of Launch Babes and former launch strategists behind multi–six-figure campaigns, this is where you stop guessing and start building a sales ecosystem you can trust, with weekly strategies and belief shifts to make launches predictable, repeatable, and a whole lot more profitable.
Episode Website